Ladies and gentlemen, start your engines. Discovery Channel has ordered the new House of Cars TV show from Coolfire Studios. The unscripted docu-series centers on custom built cars and the people who make them.
Kultured Customs owner, Nate Boyer, is starting a new garage called “The Dog House.” His co-op will be the setting for the House of Cars TV series.
Learn more from this Discovery Channel press release.
DISCOVERY CHANNEL REVS UP MOTOR LINE-UP WITH NEW SERIES “HOUSE OF CARS” (W/T)
(LOS ANGELES) – Discovery Channel announced today it has ordered HOUSE OF CARS (working title) to air as part of the network’s iconic Motor Mondays line-up. The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn’t just for the pros – it’s for anyone who thinks they have what it takes to test their chops on a big build.
At just 29, Nate Boyer has already made his mark restoring and customizing classic American cars as owner of Kultured Customs. But now he’s making his biggest gamble yet – starting a new type of garage like no other. It’s called “The Doghouse,” a co-op business, where mechanics and hobbyists with varied skill sets (aka “Dawgs”) get to use Nate’s space to modify and restore cars to their full glory.
In a landscape where sharing and crowdsourcing are the new norm, Nate saw an opportunity for the car space. He created a garage where Dawgs – who meet his rigid and demanding qualifications – could get access to his tools, space and even his expertise without charge. But in exchange, Nate gets a cut of their flip.
While The Doghouse is still in its infancy, the business seems to be gaining major traction and interest in the car community. He’s not just betting on cars, but betting on the people. But will he be able to balance these two diverging businesses? And can he create a successful model for restoring cars that makes money?
HOUSE OF CARS (w/t) is produced for Discovery Channel by Coolfire Studios. For Coolfire, Jeff Keane, David Johnson, Steve Luebbert, Emi Macuaga and Graham Hughes serve as Executive Producers. For Discovery Channel, Craig Coffman is Executive Producer and Todd Lefkowitz is Producer. To learn more, go to www.discovery.com, on Facebook at Facebook.com/discovery and on Twitter @Discovery.[Press release via The Futon Critic.]
What do you think? Do you like the sound of the House of Cars TV series? Do you plan to check out the Discovery Channel series premiere?