Though politics are an extra touchy subject these days, CBS decided to order a new drama about a blonde, female Secretary of State — Madam Secretary. Some feel that it’s a thinly-veiled allusion to Hillary Clinton while others see the show as a piece of fiction. Either way, CBS is a corporation that makes money from selling advertising and must attract healthy ratings to do that. Is Madam Secretary a success with viewers? Will it survive? Cancel or keep it?
On Madam Secretary, former CIA analyst Elizabeth McCord (Tèa Leoni) returns to public life after being recruited by the President (Keith Carradine) to become the new Secretary of State. The rest of the cast includes Željko Ivanek, Bebe Neuwirth, Geoffrey Arend, Patina Miller, Erich Bergen, Tim Daly, Katherine Herzer, and Evan Roe.
The series debuted on September 21st to a mediocre 2.0 rating in the 18-49 demographic with 14.75 million viewers. Last week, Madam Secretary dropped 30% in the demo to a 1.4 rating and dropped 14% in viewership, to 12.72 million. Those aren’t very encouraging numbers for a new series and CBS was surely expecting a lot better.
Low-rated, The Good Wife brings the network some prestige but CBS needs more shows with better numbers.
If Madam Secretary’s ratings stay at this level or continue to decline (particulalry in the demo), this new show will be in very real danger of being cancelled. On the positive side, the network is likely to be patient — at least for awhile. The ratings could go up, especially if the show starts getting some positive word of mouth.
But, what do you think? Do you like Madam Secretary? Will you keep watching? Do you think it should be cancelled? Do you think that it should/will end up being renewed for a second season?