Stop the presses. Freeform has renewed The Bold Type TV show for a second season and a third season. Season one of the series, inspired by the professional life of former Cosmopolitan Editor-in-Chief Joanna Coles, premiered on June 20th of this year. As with the first, the season two and season three order is for 10 one-hour episodes in each installment. Amanda Lasher is taking the reins as showrunner, for the next season.
A drama, The Bold Type stars Katie Stevens, Aisha Dee, Meghann Fahy, Matt Ward, Sam Page, Melora Hardin, and Nikohl Boosheri. Set at the offices of Scarlet, a women’s magazine, the story follows the newest generation of “Scarlet women” as they make their marks on the industry.
The Bold Type: A Look at the Ratings
According to the Freeform press release, The Bold Type has attracted a lot more views On Demand and on their app.
FREEFORM BANKS ON BOLD WITH TWO-SEASON ORDER OF ‘THE BOLD TYPE’
Network Orders Twenty Episodes of Critically Acclaimed Series From Joanna Coles, Chief Content Officer, Hearst Magazines (formerly Cosmopolitan)
Freeform, Disney’s young adult television and streaming network, announced today that breakout series “The Bold Type” has been picked up for two additional seasons, each consisting of 10 one-hour episodes. Amanda Lasher (“Togetherness,” “Gossip Girl“) joins the Universal Television series as executive producer/showrunner.
Described by The New York Times as “the most ambitious attempt to depict the millennial viewers the network was built for,” “The Bold Type” has garnered praise from critics at Vulture, calling it “the best surprise of 2017 so far”; Refinery 29 said it’s “refreshing – and reflective of an industry that now, more than ever, needs the voices of young women”; and Vanity Fair called it “the bubbly, ridiculous dramedy you need this summer.” TV Guide also noted that the series is “bound to knock your socks off,” while Entertainment Weekly simply said, “#LoveIt.”
Based on the life of Joanna Coles, chief content officer, Hearst and former EIC of Cosmopolitan Magazine, the series follows the lives of three close friends living in New York City as they navigate their career, sexuality, identity and ultimately find their own voice in a sea of intimidating leaders. Global women’s magazine, “Scarlet,” serves as the backdrop for the series – with Melora Hardin as “Jacqueline,” their boss and mentor, this rising generation of unapologetically fierce women are primed to take on the world and smash the patriarchy – one selfie at a time. Freeform’s love letter to modern feminism, “The Bold Type” tackles social issues and politics as much as it does love and fashion.
Season one of “The Bold Type” has garnered over 20 million views on Freeform and all digital platforms.
“When we launched ‘The Bold Type,’ we had no idea just how strongly it would resonate with young adult viewers who quickly saw their world of intense friendships, relationships, career ambitions, social media habits, and crazy sex and love lives reflected back at them,” said Joanna Coles, chief content officer for Hearst Magazines. “The positive response has been overwhelming – we couldn’t ask for better partners in Freeform and Universal TV and look forward to pushing the envelope further in Season 2 with the phenomenal women and men of ‘Scarlet.'”
“At Freeform, we are committed to delivering shows that celebrate the power and possibility of the female voice,” said Karey Burke, EVP, Programming & Development, Freeform. “Season one of ‘The Bold Type’ brought culturally significant stories to the masses that not only entertain but also empower our viewers to conquer the world – we are excited to continue to champion these incredible women.”
The series stars Katie Stevens as Jane Sloan, Aisha Dee as Kat Edison, Meghann Fahy as Sutton Brady, Sam Page as Richard Hunter, Matt Ward as Alex Crawford and Melora Hardin as Jacqueline, editor-in-chief of Scarlet Magazine. “The Bold Type” is executive produced by Amanda Lasher, Sarah Watson, David Bernad, Joanna Coles and Ruben Fleischer. Holly Whidden is co-executive producer. The series is a co-production between Freeform, Universal Television and The District production.