In its sixth season, the ratings for ABC’s Once Upon a Time TV show dropped by around 30%, in both the 18-49 viewer demo and total viewership, yet it wasn’t cancelled. Now, season seven of Once will go on — on Fridays rather than Sundays — without stars Jennifer Morrison, Josh Dallas, Ginnifer Goodwin, Emilie de Ravin and others who have been with the show since its beginning. Some of them will guest star here and there, but will the audience return for the “reboot”? Is there a happy ending in the offing? Will Once Upon a Time be cancelled or renewed for season eight? Stay tuned.
The seventh season of Once Upon a Time stars Lana Parrilla, Robert Carlyle, Colin O’Donoghue, Andrew J. West, Gabrielle Anwar, Dania Ramirez, Alison Fernandez, and Mekia Cox. In the fairy tale drama’s seventh season on ABC, seasoned Enchanted Forest denizens must help a grown-up Henry Mills (West) and his daughter, Lucy (Fernandez) battle evil and return hope to their world and ours. And of course, they’ll have to deal with yet another pesky curse. The many guest stars this season include Morrison, de Ravin, Rebecca Mader, Jared Gilmore, Rose Reynolds, Adelaide Kane, Daniel Jeffrey, Liam Hall, Jillian Fargey, Darcy Laurie, and Meegan Warner. **Update below.
The ratings are typically the best indication of a show’s likelihood of staying on the air. The higher the ratings (particularly in the 18-49 demo), the better the chances for survival. This chart will be updated as new ratings data becomes available — typically around 11:30am EST/8:30am PST. Refresh to see the latest.
3/17 update: You can see the rest of the latest night’s ratings.
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Last year comparison: The sixth season of Once Upon a Time on ABC averaged a 0.94 rating in the 18-49 demographic with 3.15 million total viewers.
Note: These are the final national numbers (unless noted with an “*”). These are different from the fast affiliate numbers which are just estimates of the actual ratings. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.
What do you think? Do you still like the Once Upon a Time TV series, or did the story really end for you with season six? Should this TV show have been cancelled or renewed for an eighth season on ABC?
**2/6 update: While no one is using the word “cancelled,” ABC has decided to end Once Upon a Time with season seven. Details here.