There will be no shortage of medical discussion in daytime for the next couple years. B&C is reporting that CBS Television Distribution has renewed The Doctors for seasons three and four, taking it through the 2011-12 season.
The Doctors is hosted by Dr. Travis Stork, an emergency-room physician and a former contestant on The Bachelor. The daytime program uses a panel format, with Stork consulting regularly with three other doctors — Ob/Gyn Dr. Lisa Masterson, plastic surgeon and ENT specialist Dr. Andrew Ordon, and pediatrician Dr. James Sears. Guests are often featured, including Dr. Phil McGraw (Dr. Phil) who’s also an executive producer.
The two-year series renewal has been reportedly cleared in 91% of the country, including 48 of the top 50 markets.
Joe DiSalvo, CTD’s president of sales, said “The Doctors is a show that’s been working across the country… It started out at a certain point and little by little, month by month, it’s been doing better and better.”
According to B&C, The Doctors averaged a 2.0 live-plus-same-day household rating last month, an 18% increase over last year’s viewership. That’s the largest percentage gain of any show in syndication right now.
DiSalvo noted, “These days, when a station has a show that’s working, they want to keep it.”
What do you think? Are you glad that The Doctors is sticking around? Is the show worth watching?