Although the Outlander TV show dropped in the 18-49 year old viewer demographic in season two, the total audience actually grew by nearly five percent. Because premium cable networks rely on paid subscribers — rather than ad revenue — audience growth is more important than a show’s demo numbers. Starz was quick to respond to that growth and renewed Outlander through its fourth season, back in June of 2016. Can it build on its success? Will Outlander be cancelled or renewed for more seasons on Starz? Stay tuned.
A time travel drama, Outlander, stars Caitriona Balfe as Claire Randall and Sam Heughan as Jamie Fraser. The Starz cast also includes Tobias Menzies, Duncan Lacroix, Lotte Verbeek, Laura Donnelly, Steven Cree, Grant O’Rourke, Richard Rankin, and Sophie Skelton.
Outlander, season three, is based on the third novel in Diana Gabaldon’s Outlander book series, Voyager. It picks up right after Claire (Balfe) leaves Jamie (Heughan) behind in the 18th century, and travels through the stones, back to her life in 1948. Now expecting Jamie’s baby, Claire must deal with her first husband, Frank (Menzies) and his reaction to her disappearance and return. Meanwhile, back in time, Jamie struggles with the aftermath of his doomed last stand at the Battle of Culloden, as well as the loss his soul mate.
The ratings are typically the best indication of a show’s chances of staying on the air. This chart will be updated as new ratings data becomes available.
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For comparisons: The second season of Outlander averaged a 0.22 rating in the 18-49 demographic and 1.088 million viewers.
What do you think? Do you like the Outlander TV show? Should this Starz TV series be cancelled or renewed beyond season four?