How do you make a show stand out on Netflix? Recently, Norsemen showrunner Anders Tangen spoke with The Hollywood Reporter about how the TV show got renewed for a second and third season.
Set in the 8th century, the comedy series centers on the everyday challenges of a Viking village. The cast includes Kåre Conradi, Nils Jørgen Kaalstad, and Silje Torp.
Speaking to THR, Tangen revealed he generated interest for Norsemen by launching his own ad campaign, including targeted Facebook ads and promotions:
Three weeks after we launched, Netflix called me: ‘You need to come to L.A., your show is exploding.'”
Apparently, Tangen’s Facebook campaigns “reached 5.5 million Facebook users, generating 2 million video views and some 6,000 followers for the show.” Now, Netflix has already committed to a second season and renewed the series for a third.
The lesson is, you can’t wait around for Netflix or anyone else to promote your show. It’s up to you to create the buzz.”
What do you think? Have you seen Norsemen? If not, will you check out the comedy series?