In an age when soap operas have declined in viewership and some soaps have been cancelled (Guiding Light, As the World Turns), it’s nice to hear some good news. Days of Our Lives was recently renewed for two years on NBC and now CBS has committed to three more years of The Young and The Restless.
Of any of the ongoing serials, Young and the Restless has been the most successful for some time, as the network is happy to tell you in the official press release…
THIS JUST IN…From CBS Daytime
CBS RENEWS “THE YOUNG AND THE RESTLESS” FOR THREE MORE YEARS
Show Has Been #1 Daytime Drama for Nearly 22 Years
CBS’s THE YOUNG AND THE RESTLESS, television’s #1 Daytime Drama, has been renewed through the 2013-2014 season.
“THE YOUNG AND THE RESTLESS has been the #1 daytime drama on television for more than two decades, as well as an enduring symbol of CBS’s success in the daypart,” said Barbara Bloom, Senior Vice President, Daytime, CBS. “Our audience’s beloved characters in Genoa City will continue to flourish under the leadership of Head Writer and Executive Producer Maria Bell and the wonderful storytelling ahead.”
This season, THE YOUNG AND THE RESTLESS is first among daytime dramas in viewers (5.15m), women 18-49 (1.7/11) and women 25-54 (2.3/14).
THE YOUNG AND THE RESTLESS has been the #1-rated daytime drama for nearly 22 years. The show is broadcast weekdays (12:30-1:30 PM, ET; 11:00 AM-12:00 Noon, PT) on the CBS Television Network and is produced by Bell Dramatic Serial Company, in association with Sony Pictures Television.
What do you think? Are you glad to hear that Y&R is safe? What makes this one more successful than the rest?
Image courtesy CBS.