During its first year on Freeform, The Bold Type TV show wasn’t a standout in the ratings, but it did well enough to stave off cancellation and score not only a second season but a third season renewal. Now the friendship dramedy is back for another summer. Does it have what it takes to build an audience? Could Freeform cancel their early third season renewal? Stay tuned.
A Freeform comedy-drama inspired by the professional life of former Cosmopolitan Editor-in-Chief, Joanna Coles, The Bold Type stars Katie Stevens, Aisha Dee, Meghann Fahy, Matt Ward, Sam Page, Melora Hardin, and Nikohl Boosheri. Set at the offices of Scarlet, a women’s magazine, the story follows the newest generation of “Scarlet women” — Jane (Stevens), Kat (Dee), and Sutton — as they make their marks on the industry.
Below are the show’s TV ratings, typically the best way to tell if the series will be cancelled or renewed. These figures will be updated as the weeks progress.
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For comparisons: The first season of The Bold Type averaged a 0.15 rating in the 18-49 demographic with 313,000 viewers.
What do you think? Do you like The Bold Type TV series? Should this Freeform TV show have been renewed for a third season?