Kim Todd, the president of Canada-based Original Pictures, has confirmed that the youth drama Falcon Beach has been cancelled after two seasons. The series airs on ABC Family in the U.S. and Global in Canada.

The cancellation comes as a result of ABC Family’s decision to pass on a third season of Beach. Without the financial support of the cable channel, continued production isn’t possible. Todd says that Global offered to pick it up for a third season but at a significantly lower cost than before.

Strangely enough, Beach is being cancelled despite being quite popular. The show’s audience is made up of predominantly 12 to 17 year old girls. Unfortunately, the series failed to attract many outside of that age group and ABC Family wanted a broader demographic; i.e. 18 to 49 viewers.

The cancellation wasn’t a shocker to Todd who said, “You’re never surprised by what happens in series television, because the winds of change blow quickly and forcefully.” That doesn’t make the end result any easier, personally or professionally. Todd lamented, “So nothing is surprising, but it’s still extremely disappointing. In order to produce a television series, you have to invest so much of yourself into the process… And now we have to tell the cast and crew, and that’s disappointing, too, because we’re not the only ones who put their blood and sweat into this.”

Many citizens of the shoreside Lake Winnipeg town will miss Beach as well because it provided great exposure for the town and attracted visitors — from as far away as Japan. The town’s local mayor and restaurant owner Daryl Carry was told of the cancellation on Friday and said, “We’ve had tourists here every summer, coming to see where Falcon Beach is shot… But I guess at the end of the day, it didn’t add up. The money offered isn’t enough. They had to make a decision to pull the plug.”

The second and final season has already aired on Global in Canada. In the U.S., Falcon Beach began airing on ABC Family on April 9th and is expected to conclude on July 2nd. No plans have been released to tie up any ongoing storylines. Stay tuned!