According to the network, FOX had a phenomenal week in the ratings — in large part due to the performance of American Idol. The reality series’ numbers are down from last year but it’s still outperforming other shows by a great deal. Other sources of pride include the performance of shows like Bones and Fringe, as well as the NFL Pro Bowl.
Here’s the press release from the network…
NATIONAL NIELSEN RATINGS FOR THE WEEK OF JANUARY 24 – 30, 2011
FOX RULES THE WEEK WITH SIX NIGHTLY WINS
Thanks to its season-high rated Monday night, a strong week two of AMERICAN IDOL, a huge turnout for BONES, a fantastic FRINGE Friday and a record-breaking NFL PRO BOWL, FOX ranked No. 1 on six out of seven nights last week. FOX won the week among Adults 18-49 and Total Viewers and delivered the largest weekly ratings advantage (+133%) between the first and second place networks this season among Adults 18-49.
With a 2.9/8 among Adults 18-49, FOX is now only one tenth away from gaining the top spot in the adult demo this season and continues to rank No. 1 among young adults and Teens.
Key weekly highlights:
· On Monday, FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos and posted its highest rated Monday night in Total Viewers so far this season with entertainment programming
· At 8p HOUSE posted a 3.7/10 among Adults 18-49, up +6% versus the previous week. HOUSE was the highest rated program of the night and won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and virtually all key demos.
· LIE TO ME at 9p delivered a 2.5/6 among Adults 18-49 and grew +39% vs. the previous week’s telecast. In fact, LIE TO ME posted its highest ratings in over one year among Adults 18-49 (since 11/30/09) and in Total Viewers (since 10/19/09).
· With the first week two telecast of AMERICAN IDOL, FOX won Wednesday night among all key demos. IDOL posted a 9.2/24 among Adults 18-49, up +18% versus its previous telecast — the most growth ever for the show’s night three vs. night two.
· AMERICAN IDOL and FOX outperformed the combined 4-net competition for the night by a +53% among Adults 18-49 and +16% in Total Viewers
· IDOL dominated the next highest rated program of the night, CBS’ Criminal Minds by +188% among Adults 18-49 and +98% in Total Viewers
· In fact, AMERICAN IDOL showed its highest week two vs. week one retention (third telecast vs. season premiere) among Adults 18-49 (95%) and in Total Viewers (97%) since season five.
· FOX won Thursday night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and produced the two highest-rated programs of the night in Total Viewers with AMERICAN IDOL and BONES.
· AMERICAN IDOL posted a 7.7/21 among Adults 18-49 with 22.5 Mil Total Viewers, 99% of its performance the previous Thursday among Adults 18-49, 98% of Total Viewers and 100% of its Adults 18-34.
· Compared to last season, AMERICAN IDOL displayed higher week two vs. week one retention among Adults 18-49 (96% vs. 90%) and in Total Viewers (97% vs. 94%).
· BONES delivered a 3.9/10 among Adults 18-49, its highest rated telecast in almost four years in Adults 18-49 (since 2/14/07) and in almost one year in Total Viewers (since 2/4/10).
· BONES outperformed the next highest rated network in the 9p hour by +11% among Adults 18-49 (3.9/10 vs. NBC’s Office/Parks and Recreation, 3.5/9) and +25% in Total Viewers (12.0 vs. 9.6 Mil for CBS’ CSI repeat).
· On Friday, FRINGE held its audience from week to week and was the #1 show of the night among Adults 18-49 that night. In fact, FRINGE ranked #1 from 9-10pm among Adults 18-49, Adults 18-34, Women 18-34, and all key male demos.
· Sunday’s NFC-AFC PRO BOWL’11 on FOX from 7:24-10:37p posted a 4.7/13 among Adults 18-49, up +12% from last year’s PRO BOWL on ESPN. Among Total Viewers, Sunday’s PRO BOWL was the most watched Pro Bowl in 14 years (since 1997).
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/16/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 1/16 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.8/10 5.1/13 +34%
LIE TO ME 1.9/5 2.5/6 +32%
GLEE 4.8/14 6.0/16 +25%
RAISING HOPE 2.7/7 3.2/8 +19%
RUNNING WILDE 1.6/4 1.8/4 +13%
HUMAN TARGET 1.6/5 2.1/6 +31%
BONES 2.5/8 3.4/9 +36%
FRINGE 1.9/5 2.7/7 +42%
THE GOOD GUYS 0.7/2 1.0/3 +43%
THE SIMPSONS 3.8/10 4.1/10 +8%
BOB’S BURGERS 3.6/9 3.7/9 +3%
THE CLEVELAND SHOW 3.0/7 3.3/7 +10%
FAMILY GUY 3.9/9 4.6/11 +18%
AMERICAN DAD 2.6/6 2.9/7 +12%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/16/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 1/16 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.1 12.7 +26%
LIE TO ME 5.5 7.1 +29%
GLEE 11.6 14.1 +22%
RAISING HOPE 6.4 7.3 +14%
RUNNING WILDE 3.8 4.1 +8%
HUMAN TARGET 6.0 7.4 +23%
BONES 9.3 11.3 +22%
FRINGE 5.1 6.9 +35%
THE GOOD GUYS 2.5 3.1 +24%
THE SIMPSONS 8.3 9.0 +8%
BOB’S BURGERS 7.3 7.6 +4%
THE CLEVELAND SHOW 6.5 7.0 +8%
FAMILY GUY 7.9 9.2 +16%
AMERICAN DAD 5.5 6.0 +9%
Weekly Program Rankers***
FOX had 6 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 3), BONES (No. 5), HOUSE (No. 6) and LIE TO ME (No. 15).
FOX had 6 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 4), BONES (No. 6), HOUSE (No. 7) and LIE TO ME (No. 15).
FOX had 7 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 3), BONES (No. 5), HOUSE (No. 15 tie), GLEE (No. 15 tie) and LIE TO ME (No. 15 tie).
FOX had 5 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), AFC-NFC PRO BOWL (No. 4), BONES (No. 8) and HOUSE (No. 10).
***Weekly Rankers exclude all sports pre- and post-games.
NIGHTLY AND PROGRAM HIGHLIGHTS – JANUARY 24 – 30, 2011
MONDAY
8:00-9:00 HOUSE: (A18-49: 3.7/10, 10.4 Mil Total Viewers)
9:00-10:00 LIE TO ME: (A18-49: 2.5/6, 7.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.1/8, 9.1 Mil Total Viewers)
FOX won Monday night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male demos. FOX posted its highest rated Monday night in Total Viewers so far this season with entertainment programming.
At 8p HOUSE posted a 3.7/10 among Adults 18-49, up +6% versus the previous week (3.5/9). HOUSE was the highest rated program of the night among Adults 18-49, Adults 18-34, Adults 25-54 (tie), Women 18-49/25-54 and all key male demos and won the 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and virtually all key demos.
LIE TO ME at 9p delivered a 2.5/6 among Adults 18-49 and grew +39% vs. the previous week’s telecast (1.8/4). In fact, LIE TO ME posted its highest ratings in over one year among Adults 18-49 (since 11/30/09) and in Total Viewers (since 10/19/09).
LIE TO ME outperformed its prior season average with originals by +32% among Adults 18-49 (2.5/6 vs. 1.9/5) and +38% in Total Viewers (7.7 vs. 5.6 Mil.) LIE TO ME ranked #3 in the 9p hour among Adults 18-49, #2 in Adults 18-34 and #1 in Men 18-34.
TUESDAY
8:00-9:00 GLEE (R): (A18-49: 1.5/4, 4.8 Mil Total Viewers)
9:00-10:37 STATE OF THE UNION: SUSTAINED
Due to the State Of The Union Address and Republican Response, FOX was sustained from 9-10:37pm.
At 8p an encore GLEE posted a 1.5/4 among Adults 18-49.
WEDNESDAY
8:00-10:00 AMERICAN IDOL: (A18-49: 9.2/24, 25.3 Mil Total Viewers)
The first week two telecast of AMERICAN IDOL 10 posted a 9.2/24 among Adults 18-49, up +18% versus last Thursday, 1/20/11 (7.8/21), IDOL’s most growth ever for night three vs. night two. AMERICAN IDOL was up +10% in Total Viewers (25.3 vs. 22.9 Mil) compared to last Thursday.
AMERICAN IDOL and FOX outperformed the combined 4-net competition for the night by a substantial +53% among Adults 18-49 (9.2 vs. 6.0 for ABC/CBS/NBC/CW), +67% among Adults 18-34 (7.5 vs. 4.5), +169% in Teens (7.0 vs. 2.6) and +16% in Total Viewers (25.3 vs. 21.9 Mil.)
FOX’s AMERICAN IDOL dominated the next highest rated program of the night, CBS’ Criminal Minds by +188% among Adults 18-49 (9.2 vs. 3.2), +213% among Adults 18-34 (7.5 vs. 2.4) and +98% in Total Viewers (25.3 vs. 12.8 Mil).
AMERICAN IDOL retained 91% of its equivalent episode last year (1/19/10) among Adults 18-49 (vs. 82% in week one) and 96% in Total Viewers (vs. 88% in week one.)
AMERICAN IDOL showed its highest week two vs. week one retention (third telecast vs. season premiere) in Adults 18-49 (95%) and in Total Viewers (97%) since season five.
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
THURSDAY
8:00-9:00 AMERICAN IDOL: (A18-49: 7.7/21, 22.5 Mil Total Viewers)
9:00-10:00 BONES: (A18-49: 3.9/10, 12.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 5.8/16, 17.3 Mil Total Viewers)
FOX won Thursday night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and produced the two highest-rated programs of the night in Total Viewers with AMERICAN IDOL and BONES.
AMERICAN IDOL posted a 7.7/21 among Adults 18-49 with 22.5 Mil Total Viewers. AMERICAN IDOL retained 99% of its performance last Thursday among Adults 18-49, 98% of Total Viewers and 100% of its Adults 18-34 (6.1/19).
AMERICAN IDOL displays higher week two vs. week one retention than last year among Adults 18-49 (96% vs. 90%) and in Total Viewers (97% vs. 94%).
FOX’s AMERICAN IDOL was the highest rated program of the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and virtually all key demos and surpassed the next highest rated program, NBC’s The Office by +93% among Adults 18-49 (7.7/21 vs. 4.0/11).
AMERICAN IDOL outperformed the next highest rated net in the 8p hour by +221% among Adults 18-49 (7.7/21 vs. ABC’s Wipeout, 2.4/7), +177% in Adults 18-34 (6.1/19 vs. NBC’s Community/Perfect Couples, 2.2/7) and +153% in Total Viewers (22.5 vs. 8.9 Mil for CBS’ Big Bang Theory repeat/$#*! My Dad Says).
At 9p BONES posted a 3.9/10 among Adults 18-49, its highest rated telecast in almost four years among Adults 18-49 (since 2/14/07), in over three years in Adults 18-34 (since 11/6/07) and in almost one year in Total Viewers (since 2/4/10). BONES won its 9p hour in A18-49, Total Viewers, Adults 25-54, Teens and all key female demos.
BONES outperformed the next highest rated network in the 9p hour by +11% among Adults 18-49 (3.9/10 vs. NBC’s Office/Parks and Recreation, 3.5/9) and +25% in Total Viewers (12.0 vs. 9.6 Mil for CBS’ CSI repeat).
BONES outperformed its prior season average with originals by +50% among Adults 18-49 (3.9/10 vs. 2.6/8), +43% among Adults 18-34 (3.3/9 vs. 2.3/8) and +28% in Total Viewers (12.0 vs. 9.4 Mil.)
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (A18-49: 1.7/6, 4.1 Mil Total Viewers)
9:00-10:00 FRINGE: (A18-49: 1.9/6, 4.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.8/6, 4.3 Mil Total Viewers)
FRINGE was the #1 show of the night among Adults 18-49. FRINGE ranked No. 1 from 9-10pm among Adults 18-49, Adults 18-34, Women 18-34, and all key male demos.
KITCHEN NIGHTMARES won its 8p hour among Adults 18-49 and Adults 18-34.
FOX won the night among Adults 18-49, Adults 18-34, Women 18-34, and all key male demos.
SATURDAY
8:00-8:30 COPS: (A18-49: 1.6/6, 4.9 Mil Total Viewers)
8:30-8:59 COPS (R): (A18-49: 1.8/6, 5.6 Mil Total Viewers)
8:59-10:00 AMERICA’S MOST WANTED: (A18-49: 1.8/6, 5.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.7/6, 5.3 Mil Total Viewers)
COPS at 8p and COPS 2 at 8:30p ranked #1 in their respective half hours among Adults 18-49, Adults 18-34/25-54, Teens, Total Viewers and all key male and female demos.
At 9p, AMERICA’S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 18-34/25-54, Women 18-49/18-34 and all key male demos.
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54, Teens, Women 18-49 (tie)/18-34 and all key male demos.
SUNDAY
7:00-7:24 NFL PRO BOWL PREGAME (S): SUSTAINED
7:24-10:37 NFL PRO BOWL: (A18-49: 4.7/13, 13.4 Mil Total Viewers)
10:37-10:42 NFL PRO BOWL POSTGAME (S): SUSTAINED
The NFC-AFC PRO BOWL’11 on FOX from 7:24-10:37p posted a 4.7/13 among Adults 18-49, up +12% from last year’s PRO BOWL on ESPN (4.2/11 on 1/31/10, 7:22-10:44p). Among Total Viewers, the PRO BOWL was the most watched Pro Bowl in 14 years (since 1997).
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
JANUARY 24 – 30, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 4.2/12 FOX 3.5/11 FOX 12.0
ABC 1.7/5 ABC 1.4/4 ABC 5.9
CBS 1.8/5 CBS 1.0/3 CBS 9.1
NBC 1.6/5 NBC 1.3/4 NBC 5.6