It’s mid-season and the FOX network’s blockbuster reality competition is back — American Idol. The show’s gone through a lot of changes and, even though the ratings aren’t as strong as they were last year, the network claims to be quite pleased. They’re also touting the performances of House, Bones, and the Friday night launches of Kitchen Nightmares and Fringe.
Here’s the press release from FOX…
NATIONAL NIELSEN RATINGS FOR THE WEEK OF JANUARY 17 – 23, 2011
FOX’S MIDSEASON GETS OFF TO A STELLAR START
AMERICAN IDOL Dominates On New Nights
New FOX Thursday Is Network’s Most-Watched Since 1993
KITCHEN NIGHTMARES and FRINGE Re-animate FOX Fridays
With the midseason premieres of HOUSE and BONES, the launch of FRINGE Fridays and the Season Ten premieres of AMERICAN IDOL, FOX posted a 3.6/10 in the key adult demo last week and achieved its highest-rated Thursday and Friday nights in years. FOX is holding steady at No. 2 for the season among Adults 18-49 and ranks No. 1 among young adults and Teens.
Key weekly highlights:
· FOX’s Monday night dramas both posted ratings increases last week. The return of HOUSE (3.5/9) gained +3% in the core adult demo from its last original telecast and won its hour among young adults and Total Viewers. An original LIE TO ME (1.8/4) followed at 9pm and rose +20% from the previous week.
· Airing the tenth season premiere of AMERICAN IDOL, FOX dominated Wednesday night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos. In fact, on Wednesday FOX posted the highest rated night with entertainment programming on any network so far this season.
· Wednesday’s AMERICAN IDOL premiere posted a 9.7/26 among Adults 18-49, up +18% from last season’s finale.
· AMERICAN IDOL showed growth in every half hour gaining +22% in its last half hour versus its first (8.5/25 > 9.8/27 > 10.2/26 > 10.4/27).
· With IDOL, FOX beat the combined 4-net competition for the night by a +45% among Adults 18-49 and +11% in Total Viewers, and outperformed the next highest rated network for the night by +259% among Adults 18-49 and +167% in Total Viewers.
· FOX’s new Thursday combo of AMERICAN IDOL and BONES gave the network its highest-rated Thursday night with regular programming among Adults 18-49 in nearly 16 years (since 2/3/95) and produced the highest rated regular Thursday 8-9p time period on any network in over five years (5/19/05 – CBS)
· The AMERICAN IDOL Thursday premiere posted a 7.8/21 among Adults 18-49, beating the No. 2 show of the night in the Adults 18-49 demo (The Office) by +73% and the No. 2 show in Total Viewers (The Mentalist) by +55%.
· In addition, AMERICAN IDOL out-rated Big Bang Theory by +67% in head-to-head competition (7.0/20 vs. 4.2/12)
· At 9pm, BONES posted a 3.5/9 among Adults 18-49, besting its prior season average by +52% in the demo and +23% in Total Viewers.
·o BONES was the highest rated procedural of the night among Adults 18-49, beating CSI in head-to-head competition by +13% (3.5/9 vs. 3.1/8).
· With its new Friday lineup of KITCHEN NIGHTMARES and FRINGE, FOX won the night and posted its highest rated Friday night with entertainment programming in almost two and a half years among Adults 18-49 (since 9/5/08).
· The season premiere of KITCHEN NIGHTMARES at 8p outperformed last year’s premiere by +36% among Adults 18-49 and won its hour among the core adult demo, Adults 18-34 and Teens.
· At 9p the time period premiere of FRINGE on Friday matched its prior Thursday season average among Adults 18-49 (1.9) and grew +12% over its most recent telecast on Thursday, 12/9/10.
· KITCHEN NIGHTMARES and FRINGE tied as the highest-rated programs of the night and combined to outperform FOX’s Friday night prior season average by +111% among Adults 18-49 (1.9/6 vs. 0.9/3).
10/11 FOX Scripted Programs: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/09/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 1/09 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.8/10 5.1/13 +34%
LIE TO ME 1.9/5 2.5/6 +32%
GLEE 4.8/14 6.0/16 +25%
RAISING HOPE 2.7/7 3.2/8 +19%
RUNNING WILDE 1.6/4 1.8/4 +13%
HUMAN TARGET 1.6/5 2.1/6 +31%
BONES 2.5/8 3.4/9 +36%
FRINGE 1.9/5 2.7/7 +42%
THE GOOD GUYS 0.7/2 1.0/3 +43%
THE SIMPSONS 3.9/10 4.2/11 +8%
BOB’S BURGERS 4.5/11 4.7/11 +4%
THE CLEVELAND SHOW 3.1/7 3.3/8 +6%
FAMILY GUY 4.0/9 4.7/11 +18%
AMERICAN DAD 2.7/6 3.0/7 +11%10/11 FOX Scripted Programs: Live +7 in Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 1/09/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 1/09 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.1 12.7 +26%
LIE TO ME 5.6 7.2 +29%
GLEE 11.6 14.1 +22%
RAISING HOPE 6.4 7.3 +14%
RUNNING WILDE 3.8 4.1 +8%
HUMAN TARGET 6.0 7.4 +23%
BONES 9.3 11.3 +22%
FRINGE 5.1 6.9 +35%
THE GOOD GUYS 2.5 3.1 +24%
THE SIMPSONS 8.5 9.2 +8%
BOB’S BURGERS 9.4 9.7 +3%
THE CLEVELAND SHOW 6.6 7.0 +6%
FAMILY GUY 8.0 9.3 +16%
AMERICAN DAD 5.7 6.3 +11%Weekly Program Rankers***
FOX had 5 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 3), BONES (No. 12 tie), HOUSE (No. 12 tie) and THE SIMPSONS (No. 18).
FOX had 9 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 3), THE SIMPSONS (No. 8), FAMILY GUY ENCORE (No. 11 tie), BONES (No. 11 tie), HOUSE (No. 14), CLEVELAND (No. 15), BOB’S BURGERS (No. 20 tie) and AMERICAN DAD (No. 20 tie).
FOX had 10 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 3), CLEVELAND (No. 5), FAMILY GUY ENCORE (No. 6), BONES (No. 7), THE SIMPSONS (No. 8), BOB’S BURGERS (No. 10), AMERICAN DAD (No. 12), GLEE (No. 15 tie) and THE SIMPSONS- SUN 7P (No. 15 tie).
FOX had 4 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 3), BONES (No. 18) and HOUSE (No. 20).
***Weekly Rankers exclude all sports pre- and post-games.
NIGHTLY AND PROGRAM HIGHLIGHTS – JANUARY 17 – 23, 2011
MONDAY
8:00-9:00 HOUSE: (A18 49: 3.5/9, 10.5 Mil Total Viewers)
9:00-10:00 LIE TO ME: (A18 49: 1.8/4, 5.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.7/7, 8.2 Mil Total Viewers)
The return of HOUSE posted a 3.5/9, up +3% from its most recent original on 11/22/10 (3.4/9) among Adults 18-49. HOUSE won the 8p hour among Adults 18-34 and Total Viewers.
LIE TO ME at 9p delivered a 1.8/4 among Adults 18-49, up +20% from last week (1.5/4). LIE TO ME ranked #3 in the 9p hour among Adults 18-49 (tie).
FOX ranked #2 for the night among Adults 18-49 and Adults 18-34.
TUESDAY
8:00-9:00 GLEE (R): (A18 49: 1.5/4, 4.4 Mil Total Viewers)
9:00-10:00 MILLION DOLLAR MONEY DROP: (A18 49: 1.9/5, 5.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.7/5, 4.9 Mil Total Viewers)
FOX aired an encore GLEE at 8p (1.5/4) and an original MILLION DOLLAR MONEY DROP at 9p (1.9/5) which was up +6% vs. last week (1.8/5) and posted its highest rating since its second night on 12/21/10 in Adults 18-49.
FOX ranked #3 for the night in Adults 18-49 (tie) and Adults 18-34 and #2 in Teens.
WEDNESDAY
8:00-10:00 AMERICAN IDOL (P): (A18 49: 9.7/26, 26.2 Mil Total Viewers)
The tenth season premiere of AMERICAN IDOL posted a 9.7/26 among Adults 18-49. AMERICAN IDOL showed growth in every half hour gaining +22% in its last half hour versus its first (8.5/25 > 9.8/27 > 10.2/26 > 10.4/27).
AMERICAN IDOL delivered its highest-rated telecast since 2/9/10 in Adults 18-49 and Total Viewers.
FOX posted the highest rated night with entertainment programming on any network so far this season and in fact, in almost one year among Adults 18-49 and Total Viewers (since the Academy Awards on ABC, 3/7/10).
FOX showed a considerable advantage over the next highest rated night of the season with entertainment programming, increasing by +106% among Adults 18-49 (9.7/26 vs. 4.7/13 for ABC, 11/10/10, CMA Awards), +70% among Adults 18-34 (8.0/24 vs. 4.7/14 for FOX, 9/21/10, Glee/Raising Hope/Running Wilde premieres), +118% in Teens (7.4/25 vs. 3.4/11 for FOX, 11/30/10, Glee/Raising Hope/Running Wilde) and +42% among Total Viewers (26.2 vs. 18.5 Mil for ABC, 11/23/10, No Ordinary Family/Dancing With The Stars finale).
AMERICAN IDOL showed a significant advantage over the season’s previous highest rated entertainment telecasts, including +64% in Adults 18-49 (9.7/26 vs. 5.9/17, Glee, 9/28/10), +23% in Adults 18-34 (8.0/24 vs. 6.5/20, Glee, 9/21/10), +48% in Teens (7.4/25 vs. 5.0/17, Family Guy, 9/26/10) and +8% in Total Viewers (26.2 vs. 24.2 Mil, ABC’s Dancing With The Stars Results, 11/23/10).
FOX outperformed the combined 4-net competition for the night by a substantial +45% among Adults 18-49 (9.7/26 vs. 6.7/17 for ABC/CBS/NBC/CW), +57% among Adults 18-34 (8.0/24 vs. 5.1/16), +147% in Teens (7.4/25 vs. 3.0/10) and +11% in Total Viewers (26.2 vs. 23.6 Mil.)
FOX’s AMERICAN IDOL dominated the next highest rated network for the night and displayed gains of +259% among Adults 18-49 (9.7/26 vs. 2.7/7 for ABC), +264% among Adults 18-34 (8.0/24 vs. 2.2/7 for ABC), +517% among Teens (7.4/25 vs. 1.2/4 for ABC) and +167% in Total Viewers (26.2 mil. vs. 9.8 mil. for CBS).
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
THURSDAY
8:00-9:01 AMERICAN IDOL (P): (A18 49: 7.8/21, 22.9 Mil Total Viewers)
9:01-10:00 BONES (P): (A18 49: 3.5/9, 10.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 5.7/15, 16.8 Mil Total Viewers)
With its new Thursday combo of AMERICAN IDOL and BONES, FOX dominated the competition and drew its highest-rated Thursday night with regular programming since 2/3/95 and its highest number of total viewers since 4/1/93. FOX outperformed the next highest-rated network of the night (CBS) by +84% among Adults 18-49 (5.7/15 vs. CBS’ 3.1/8) and +23% in Total Viewers (16.8 vs. CBS’ 13.7 Mil). In fact, in the 8-9pm hour, FOX out-rated the next highest-rated network (CBS) by +123% in Adults 18-49 (7.8/21 vs. 3.5/10) and +91% in Total Viewers (22.9 vs. 12.0 Mil.)
AMERICAN IDOL posted a 7.8/21 among Adults 18-49, up +22% from the show’s prior Thursday average last season (7.8/21 vs. 6.4/18).
· IDOL out-rated Big Bang Theory by +67% in head-to-head competition (7.0/20 vs. 4.2/12)
· AMERICAN IDOL beat the #2 show of the night in the Adults 18-49 demo (The Office) by +73% (7.8/21 vs. 4.5/12) and the #2 show in Total Viewers (The Mentalist) by +55% (22.9 vs. 14.8 Mil.)
· FOX produced the highest rated regular Thursday 8-9p time period on any network in over five years (5/19/05 – CBS)
· AMERICAN IDOL won its 8p hour in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos
BONES did a 3.5/9 among Adults 18-49, besting its prior season average by +52% (3.5/9 vs. 2.3/7) in the demo while it outperformed its prior season average in Total Viewers by +23% (10.6 vs. 8.6 Mil.)
BONES posted its highest ratings in one year (since 2/4/10) among Adults 18-49, Total Viewers, and Adults 18-34.
BONES was the highest rated procedural of the night among Adults 18-49, beating CSI in head-to-head competition by +13% (3.5/9 vs. 3.1/8). BONES posted its biggest advantage over The Mentalist ever (+25%, 3.5/9 vs. 2.8/8).
BONES ranked #2 in its 9p hour among Adults 18-49 and Adults 18-34 and #1 in Teens and Women 18-49.
FOX posted its highest Thursday night with regular programming among Adults 18-49 in nearly 16 years (since 2/23/95, with Martin, Living Single and NY Undercover) and in Total Viewers in nearly 18 years (since 4/1/93, with The Simpsons, Martin, In Living Color and Down the Shore).
FOX delivered the highest Thursday night with regular programming on any network in a year and a half among Adults 18-49 (since 9/24/09, ABC) and in two years among Total Viewers (since 1/15/09, CBS).
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES (P): (A18 49: 1.9/6, 4.3 Mil Total Viewers)
9:00-10:00 FRINGE (P): (A18 49: 1.9/6, 4.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.9/6, 4.6 Mil Total Viewers)
The season premiere of KITCHEN NIGHTMARES (1.9/6) and the time period debut of FRINGE (1.9/6) on Fridays were tied as the highest-rated programs of the night in Adults 18-49 and gave FOX the nightly win among Adults 18-49, Adults 18-34, Teens, Adults 25-54 and virtually all key demos.
FOX posted its highest rated Friday night with entertainment programming in almost two and a half years among Adults 18-49 (since two episodes of Are You Smarter Than a Fifth Grader on 9/5/08).
KITCHEN NIGHTMARES and FRINGE combined to outperform FOX’s Friday night prior season average by +111% among Adults 18-49 (1.9/6 vs. 0.9/3).
At 9p the time period premiere of FRINGE on Friday matched its prior Thursday season average among Adults 18-49 (1.9) and grew +12% over its most recent telecast on Thursday, 12/9/10 (vs. 1.7/5). FRINGE won the 9p hour among Adults 18-49 and Adults 18-34.
The season premiere of KITCHEN NIGHTMARES at 8p outperformed last year’s premiere by +36% among Adults 18-49 (vs. 1.4/4 on 1/29/10). KITCHEN NIGHTMARES won its 8p hour among Adults 18-49, Adults 18-34 and Teens.
SATURDAY
8:00-8:30 COPS: (A18 49: 1.6/6, 4.6 Mil Total Viewers)
8:30-9:00 COPS (R): (A18 49: 1.7/6, 4.9 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18 49: 1.7/5, 5.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.7/5, 5.0 Mil Total Viewers)
COPS at 8p and COPS 2 at 8:30p ranked No. 1 in their respective half hours among Adults 18-49, Adults 18-34/25-54, Total Viewers and all key male and female demos.
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Adults 18-34/25-54, Total Viewers, Teens (tie) and all key male and female demos.
FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Adults 25-54 and all key male and female demos.
SUNDAY
7:00-7:30 THE SIMPSONS (R): (A18 49: 1.9/5, 4.5 Mil Total Viewers)
7:30-7:59 AMERICAN DAD: (A18 49: 2.3/5, 4.8 Mil Total Viewers)
7:59-8:31 SIMPSONS: (A18 49: 3.0/7, 6.5 Mil Total Viewers)
8:31-9:00 BOB’S BURGERS: (A18 49: 2.2/5, 4.8 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (A18 49: 2.5/5, 5.4 Mil Total Viewers)
9:31-10:00 CLEVELAND SHOW: (A18 49: 2.3/5, 5.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 2.4/5, 5.2 Mil Total Viewers)
Airing against the AFC Championship Playoffs on CBS, FOX ranked #2 for the night (and in every half hour) among Adults 18-49, Adults 18-34 and Teens.
At 7pm an encore of THE SIMPSONS posted a 1.9/5 among Adults 18-49 followed by AMERICAN DAD (2.3/5), up +35% from last week (1.7/4). At 8p THE SIMPSONS posted a 3.0/7 among Adults 18-49, while BOB’S BURGERS did a 2.2/5. An encore FAMILY GUY at 9p did a 2.5/5 and an original THE CLEVELAND SHOW at 9:30p delivered a 2.3/5.
JANUARY 17 – 23, 2011
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.6/10 FOX 3.1/9 FOX 9.8
ABC 1.7/5 ABC 1.3/4 ABC 5.6
CBS 4.9/14 CBS 3.7/11 CBS 17.2
NBC 1.7/5 NBC 1.4/4 NBC 5.6
