FOX weighs in with their view of last week’s ratings (October 22nd-28th), noting they had the highest-rated week of any network this season. They make particular note of Ben and Kate, Fringe, Kitchen Nightmares, New Girl, Raising Hope, and The X Factor.
NATIONAL NIELSEN RATINGS FOR THE WEEK OF OCTOBER 22 – 28, 2012
FOX SCORES A VICTORY AND DELIVERS HIGHEST-RATED WEEK OF ANY NETWORK THIS SEASON
With a mix of entertainment originals and the MLB 2012 WORLD SERIES, FOX won last week among Adults 18-49, Adults 18-34, Teens and Total Viewers and delivered the highest-rated week of the broadcast season on any network among Adults 18-49 and Adults 18-34. In fact, FOX out-rated the No. 2 network by +32% among Adults 18-49, +45% among Adults 18-45 and +50% among Teens.
FOX had the following shows in the Top 20 programs last week:
· 5 of the Top 20 programs among Adults 18-49: FOX WORLD SERIES GAME 4 (No. 4), FOX WORLD SERIES GAME 1 (No. 8), FOX WORLD SERIES GAME 2 (No. 9), FOX WORLD SERIES GAME 3 (No. 17) and NEW GIRL (No. 20).
· 7 of the Top 20 programs among Adults 18-34: FOX WORLD SERIES GAME 4 (No. 2), NEW GIRL (No. 7), FOX WORLD SERIES GAME 2 (No. 9 tie), FOX WORLD SERIES GAME 1 (No. 9 tie), FOX WORLD SERIES GAME 3 (No. 12), THE X FACTOR SP 10/23 (No. 14) and FOX MLB NLCS GAME 7 (No. 18).
· 6 of the Top 20 programs among Teens: FOX WORLD SERIES GAME 4 (No. 7), FOX WORLD SERIES GAME 2 (No. 12), FOX WORLD SERIES GAME 1 (No. 13), FOX WORLD SERIES GAME 3 (No. 16 tie), THE X FACTOR SP 10/23 (No. 16 tie) and NEW GIRL (No. 20).
· 4 of the Top 20 programs among Total Viewers: FOX WORLD SERIES GAME 4 (No. 5), FOX WORLD SERIES GAME 2 (No. 11), FOX WORLD SERIES GAME 1 (No. 12), FOX WORLD SERIES GAME 3 (No. 19).
Nightly and Program Highlights
MONDAY
7:30-8:05 FOX MLB NLCS PRE-GAME (S): (Adults 18-49: 1.2/4, 4.0 Mil Total Viewers)
8:05-11:50 FOX MLB NLCS GAME 7 (S): (Adults 18-49: 2.4/6, 8.1 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 2.4/6, 8.1 Mil Total Viewers)
FOX ranked No. 2 on Monday night among Adults 18-49 and Adults 18-34 and posted its highest rated Monday this season among Adults 18-49, Adults 18-34 and Total Viewers.
MLB NLCS GAME #7 from 8:05-11:50pm, St. Louis vs. San Francisco (S): 2.4/6.
TUESDAY
8:00-8:30 RAISING HOPE: (A18 49: 1.7/5, 4.1 Mil Total Viewers)
8:30-9:00 BEN AND KATE: (A18 49: 1.4/4, 3.0 Mil Total Viewers)
9:00-9:30 NEW GIRL: (A18 49: 2.7/7, 5.2 Mil Total Viewers)
9:30-10:30 THE X FACTOR (S): (A18 49: 2.3/6, 5.7 Mil Total Viewers)
8:00-10:30 FOX PRIME: (A18 49: 2.1/6, 4.7 Mil Total Viewers)
On Tuesday, FOX ranked third for the night among Adults 18-49 and won the night among Adults 18-34. In fact, FOX outperformed its closest competitor for the night by +15% among Adults 18-34 (2.3 vs. 2.0, NBC).
RAISING HOPE kicked off the night with a 1.7/5 among Adults 18-49 and was up +21% from the previous week in Adults 18-34 (1.7/6 vs. 1.4/5).
At 8:30pm, BEN AND KATE posted a 1.4/4, up +17% from the previous week in Adults 18-49 (1.2/3) as well as +70% among Adults 18-34 (1.7/5 vs. 1.0/3) and +11% in Total Viewers (3.0 vs. 2.7 Mil). BEN AND KATE delivered its highest Adult 18-34 rating since its series premiere on 9/25/12.
NEW GIRL delivered a 2.7/7 at 9pm and was the highest rated program of the night among Women 18-34 (4.3/12, tied with The Voice). NEW GIRL was the highest rated comedy of Tuesday among Adults 18-49 and Adults 18-34, beating ABC’s premieres of Happy Endings and Don’t Trust the B in Apt 23 and NBC’s Go On and The New Normal.
A special THE X FACTOR closed the night from 9:30-10:30pm with a 2.3/6 and won its time period among Adults 18-49 and Adults 18-34.
WEDNESDAY
7:30-8:03 MLB WORLD SERIES PREGAME (S): (A18 49: 1.5/6, 4.9 Mil Total Viewers)
8:03-11:37 WORLD SERIES GAME 1 (S): (A18 49: 3.6/10, 12.2 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 3.7/11, 12.6 Mil Total Viewers)
FOX won Wednesday night among Adults 18-49, Adults 18-34 and Total Viewers. FOX has now won six of the last seven Wednesdays among Adults 18-49 and Adults 18-34.
MLB WORLD SERIES GAME 1: Detroit vs. San Francisco from 8:03-11:37p posted a 3.6/10 among Adults 18-49.
THURSDAY
7:30-8:05 MLB WORLD SERIES PREGAME (S): (A18 49: 1.2/5, 4.4 Mil Total Viewers)
8:05-11:18 WORLD SERIES GAME 2 (S): (A18 49: 3.5/10, 12.3 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 3.4/10, 12.1 Mil Total Viewers)
FOX won Thursday night among Adults 18-49 and Adults 18-34.
MLB WORLD SERIES GAME 2: Detroit vs. San Francisco from 8:05-11:18pm posted a 3.5/10 among Adults 18-49.
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES (P): (Adults 18-49: 0.9/3, 2.6 Mil Total Viewers)
9:00-10:00 FRINGE: (Adults 18-49: 0.9/3, 2.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.9/3, 2.6 Mil Total Viewers)
FOX aired the season premiere of KITCHEN NIGHTMARES (0.9/3) and an original FRINGE (0.9/3) on Friday night.
SATURDAY
7:30-8:02 MLB WORLD SERIES PREGAME (S): (A18 49: 1.1/4, 4.0 Mil Total Viewers)
8:02-11:32 WORLD SERIES GAME 3 (S): (A18 49: 2.8/9, 10.5 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 2.7/9, 10.3 Mil Total Viewers)
FOX won Saturday night among Adults 18-49 (tie) and Adults 18-34.
MLB WORLD SERIES GAME 3: San Francisco vs. Detroit from 8:02-11:32pm posted a 2.8/9 among Adults 18-49.
SUNDAY
7:00-7:55 NFL OVER-RUN: (A18 49: 10.4/29, 29.6 Mil Total Viewers)
7:55-8:00 THE OT: (A18 49: 6.3/17, 17.0 Mil Total Viewers)
8:00-8:17 MLB WORLD SERIES PREGAME (S): (A18 49: 4.9/13, 15.1 Mil Total Viewers)
8:17-11:53 WORLD SERIES GAME 4 (S): (A18 49: 4.7/11, 15.5 Mil Total Viewers)
7:00-11:00 FOX PRIME: (A18 49: 5.8/14, 18.2 Mil Total Viewers)
With the deciding WORLD SERIES GAME 4, FOX ranked No. 1 on Sunday night among Adults 18-49, Total Viewers, Adults 18-34 and Teens.
The NFL OVER-RUN (10.4/29) ran from 7:00-7:55pm, THE O.T. (6.3/17) ran from 7:55-8:00pm and the MLB WS PREGAME (4.9/13) aired from 8-8:17pm (4.9/13). The MLB WORLD SERIES GAME #4 ran from 8:17-11:53pm and posted a 4.7/11.
OCTOBER 22 – 28, 2012
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.3/9 FOX 2.9/9 FOX 10.7
ABC 2.2/6 ABC 1.7/5 ABC 7.6
CBS 2.1/6 CBS 1.2/4 CBS 10.1
NBC 2.5/7 NBC 2.0/6 NBC 7.1About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
