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The Walking Dead: Record-Setting Ratings for Season Three Premiere

It was a big night for the zombies — even without Dish Network viewers. Despite the fact that AMC is no longer carried on Dish Network, The Walking Dead’s season three premiere set all kinds of ratings records.

Here are the details from AMC:

THE BIGGEST SHOW OF THE FALL SEASON AMONG ADULTS 18-49 IS ON AMC

“THE WALKING DEAD” OUTDELIVERS CABLE AND BROADCAST HITS INCLUDING “HATFIELDS & MCCOYS,” “JERSEY SHORE,” “MODERN FAMILY,” “THE BIG BANG THEORY” AND “THE VOICE”

SEASON PREMIERE DELIVERS 10.9M VIEWERS/7.4 HH (9PM) AND 15.2M VIEWERS/10.7 HH (FOR NIGHT), UP MORE THAN 50% VERSUS SEASON TWO

SEASON 3 PREMIERE NOW REIGNS AS BIGGEST TELECAST FOR DRAMA IN BASIC CABLE HISTORY AMONG ALL VIEWERS

FOR THE NIGHT, SEASON THREE DELIVERS 10.3 MILLION VIEWERS ADULTS 18-49 8.6 MILLION VIEWERS ADULTS 25-54

“TALKING DEAD” ATTRACTS 2.1M VIEWERS FOR SEASON TWO PREMIERE, UP 85%

New York – October 15, 2012 – The biggest show of the fall season among Adults 18-49 is on AMC. Last night, AMC premiered season three of “The Walking Dead” and outdelivered cable and broadcast hits including “Hatfields & McCoys,” “Jersey Shore,” “Modern Family,” “The Big Bang Theory” and “The Voice.” The 9pm ET premiere garnered 10.9 million viewers and a 7.4 HH rating making it the highest rated episode in series history, and growing more than 50% over last season’s premiere. The season 3 premiere now reigns as the biggest telecast for any drama series in basic cable history among all viewers. “The Walking Dead” encored at 10pm with 3.5 million viewers and midnight with 850,000 viewers delivering 15.2 million viewers for the night. In addition, the season two premiere of “Talking Dead” at 11pm attracted 2.1 million viewers, growing 85% over the season one premiere.

Source: Nielsen Media Research, L+SD. Program premieres and encores, excluding sports. Broadcast season to date (9/24/12 – 10/11/12).

“Thank you to the fans for making ‘The Walking Dead’ such a tremendous success. We are honored and humbled that television’s largest adult audience resides on AMC. So many people on both sides of the camera worked tirelessly on this project, and I thank and congratulate each of them for their amazing contribution,” said Charlie Collier, president of AMC.

Key Nielsen Highlights for the season three premiere “The Walking Dead”:

· 9pm premiere: 7.4 HH rating, +54% vs. season 2 premiere

· 9pm premiere: 10.9 million viewers, +50% vs. season 2 premiere

· 9pm premiere: 7.3 million Adults 18-49, +52% vs season 2 premiere

· 9pm premiere: 6.1 million Adults 25-54, +46% vs season 2 premiere

· 9pm,10pm and midnight encores: Grossed to 15.2 million viewers

Key Nielsen Highlights for season two premiere of “Talking Dead”:

· 11pm premiere: 1.7 HH rating with 2.1 million viewers, +69%/+85% vs. season 1 premiere

· 11pm premiere: 1.5 million Adults 18-49, +92% vs. season 1 premiere

· 11pm premiere: 1.3 million Adults 25-54, +71% vs. season 1 premiere

AMC’s “The Walking Dead” is available on every major television provider except DISH. DISH dropped AMC and its sister networks IFC, WE tv and Sundance Channel, to gain leverage in an unrelated lawsuit.

For the past two years, “The Walking Dead” has received the Emmy Award for Outstanding Prosthetic Makeup (2012/2011). In 2010, “The Walking Dead” secured a Golden Globe nomination for Best Television Series – Drama. “The Walking Dead” tells the story of the months and years that follow the zombie apocalypse. It tracks a group of survivors, led by police officer Rick Grimes, who travel in search of a safety and security.

Season three of “The Walking Dead” is already receiving rave reviews with the New York Post stating that the series is “flat-out scariest, best, most unusual show to ever hit the small screen is back, and I’m loving every sickening minute of it.” Newsday states that season three, “doesn’t disappoint.” The Houston Chronicle declared that, “in less than two years, ‘The Walking Dead’ has jumped into a crowded pop-culture pool of serial killers, vampires and dragons to become a darling of the horror fantasy set.”

About AMC

AMC reigns as the only cable network in history to ever win the Emmy(R) Award for Outstanding Drama Series four years in a row. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include “Mad Men,” “Breaking Bad,” “The Walking Dead” and “Hell on Wheels.” AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC’s Can’t Get Enough and AMC’s Crazy About. AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.

What do you think? Were you watching the season premiere of Walking Dead? Was it worth the wait?

 

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{ 11 comments… read them below or add one }

Servonut October 17, 2012 at 1:42 am

So glad to hear how well it did. Unfortunately, I’m stuck in a 2 year contract with Dish so I won’t be able to (legally) watch the show this season.

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Rena Moretti October 16, 2012 at 12:03 pm

I don’t understand why, with such good ratings, AMC feels compelled to spin its nnumbers and essentially lie about beating Hatfield and McCoys.

Hatfield got 13-14 million viewers throughout its run. That’s 30% higher than Walking Dead.

I guess AMC’s PR department is so used to spinning its numbers using the ageist 18-49 numbers, it can’t stop itself when it doesn’t need to.

As for the show, I don’t get why so many watch it. The pilot movie was great, but it became tedious from episode 2 and also quite egregiously racist (although it was racist towards every possible race equally).

Maybe the show got much better in season two.

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Duane October 16, 2012 at 9:59 am

Excellent 1st show! Been a fan since day 1.

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Rena Moretti October 16, 2012 at 12:05 pm

The hyper-cliched portrayals of various ethnic groups did not bother you?

I’m actually curious because once I saw the Latino gangsters ignore the world around them to try and steal stuff from the heroes, it was curtains for me (not that the portrayal of “rednecks” was any better).

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Sarah October 16, 2012 at 2:50 pm

I wanted to reply, because my husband is latino, and it did not bother us for instance, because it’s a show. We are not people who are there to fixate on things like race… we didn’t even notice, because we are watching to relax. My husband has faced racial issues all his life, but he even tells me… he doesn’t understand why people are so bloody sensitive…. why does everything have to be about race? He said it’s ridiculous that every time someone doesn’t like something, it’s racist or it’s brought up. He speaks from experience. My hope is people are not reading so much into it… and taking their shows so seriously…. it’s suppose to be relaxing time.

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Sarah October 16, 2012 at 9:17 am

I can’t believe I missed it! I’m happy it sounds good though! I guess I, and many other DTV people had a DVR hiccup (as in it seemed to think the premiere is next sunday) . I also have a love/hate thing with it. I can’t stand the parents… but I watch for the other stuff!

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Ross October 16, 2012 at 12:54 am

I have a love/love relationships with this program. I love the gore and violence and the story is so compelling. Never stop making this show, AMC.

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Mike October 16, 2012 at 2:18 am

Lol can’t argue with that!

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Jan J. October 15, 2012 at 11:03 pm

I have a love/hate relationship with this program. I hate the gore and violence but the story is so compelling!

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Rena Moretti October 16, 2012 at 12:06 pm

I had a complete rollercoaster with it. I loved the pilot (and I’m not a zombie fan) and then grew to hate the rest of the show and lost all interest before the end of season 1. I watched part of the finale but found it boring as I didn’t care at all for what I consider cardboard characters.

I do love Sarah Wayne Callies however. Great actress.

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Bobbie October 15, 2012 at 10:12 pm

It was absolutely worth the wait. I am anxious to see what the rest of the season holds for us.

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