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Thursday TV Show Ratings: Last Resort, Beauty and the Beast, Vampire Diaries, Elementary, Scandal

BEAUTY AND THE BEAST updated ratingsThursday, October 18, 2012 ratings — New episodes: The Big Bang Theory, Last Resort, 30 Rock, The Vampire Diaries, Two and a Half Men, Up All Night, Grey’s Anatomy, Person of Interest, The Office, Beauty and the Beast, Parks and Recreation, Elementary, Scandal, and Rock Center with Brian Williams. Other programming: Major League Baseball playoffs.

On CBS, The Big Bang Theory won the night with a 4.7 rating in the 18-49 demographic and 15.4 million viewers. Episode-to-episode, the sitcom was up 4% in the demo. Two and a Half Men followed with a season high in the demo with a 4.0 rating (+14%) and 13.6 million.

At 9pm, Person of Interest drew a 2.8 rating (-7%) with 13.8 million. That was followed by Elementary with a 2.3 rating (-8%) and 10.8 million viewers.

On ABC, Last Resort bumped up to a 1.7 rating (+6%) with 7.3 million. Grey’s Anatomy dropped to a 3.3 rating (-13%) with 9.5 million. At 10pm, Scandal held steady with a 2.0 rating and 6.4 million.

On NBC, 30 Rock held onto last week’s demo with a 1.3 rating and 3.3 million while Up All Night rose a whopping 27% to a 1.4 rating with 3.2 million viewers.

At 9pm, The Office dropped further, to a 2.0 rating (-9%) with 4.3 million. Parks and Recreation saw a bigger tumble, registering a 1.6 rating (-16%) with 3.4 million. Rock Center with Brian Williams finished the night with a 0.9 rating (-10%) and 3.5 million.

On The CW, The Vampire Diaries dropped 25% in the demo to a 1.2 rating and 2.7 million. In its second week, Beauty and the Beast dropped like a rock to a 0.7 demo rating (-42%) and 2.0 million viewers. Wow.

And on FOX, the baseball playoffs drew a 1.4 rating with 5.5 million viewers.

Remember, these are the fast affiliate ratings. The individual show’s ratings pages will be updated with the finals when they’re available. Those pages are linked in this post.

What do you think? Are you surprised to see the big declines on The CW? Is this the start of good news for Last Resort? What were you watching last night?

 

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{ 13 comments… read them below or add one }

Bill October 26, 2012 at 12:26 pm

I was initially hopeful about “Last Resort” Being a submarine veteran, I was excited to have a submarine based series on tv. I grew up watching “Voyage to the Bottom of the Sea” before I joined the sub service. I am now embarrassed for the show. At least in Irwin Allen’s “Voyage”[1964] you can honestly say nuclear submarines were new and no one outside the Silent Service actually knew the operations of such a secret submarine type. But now things are different and the public is more understanding of nuclear power plants and military operations. ABC has insulted 110 years of proud submarine tradition with a show that is so completely fictional of real submarine operations that I feel like it’s 1964 again. Please cancel the show quickly before the public actually thinks submarine crews run around in camo uniforms and combat boots. (Sigh)

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Belle October 21, 2012 at 9:29 am

i love the big bang theory and two and a half men. Still big numbers for cbs.

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littlemissmuppet October 21, 2012 at 9:14 am

It’s not surprising Beauty and the Beast’s ratings dropped fast. Why torture myself to watch this show when there are far better shows to watch on other networks on the same time slot. CW has to step it up to get more viewers.

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Craig October 19, 2012 at 2:07 pm

Admin, I agree with your comment about the drop in ratings for Beauty and the Beast. Wow.

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Fred W October 19, 2012 at 12:31 pm

I have stopped watching Last Resort. It is getting stupid. Now Elementary is outstanding. I watch it all the time. The other shows. Yuck

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Grandizer October 19, 2012 at 11:54 am

So Moderator…. Can you give me some information or a link to the calculating of the rating numbers???
Just looking above, there are numbers that don’t make any sense at all. Ratings that are within .1-.3 of each other, yet the number of millions of people are way different.
What is a perfect rating? 10? How many total people in millions does that equate to?
I do know about the 18-49 demo, being in it for a few more years, but it is confusing as all hell when you see a show with a rating of 1.7 and 7.3 Million viewers, and then shows with a 2.0 rating and 4.3 million voters… Just this line alone makes my head spin…

At 9pm, The Office dropped further, to a 2.0 rating (-9%) with 4.3 million. Parks and Recreation saw a bigger tumble, registering a 1.6 rating (-16%) with 3.4 million. Rock Center with Brian Williams finished the night with a 0.9 rating (-10%) and 3.5 million.

Hunh??? so a 0.9 is equal to more viewers then a 1.6?

Anyone else feel free to enlighten me…

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admin October 19, 2012 at 12:55 pm

A ratings point is equal to 1% of all the people in the US who watch television in a particular category. This season, it’s estimated that there are 1.265 million television viewers in the 18-49 demographic. A ratings point then equals 1.265 million.

This week, The Office was watched by approximately 2.53 million people between the ages of 18 and 49 (a 2.0 rating).

Total viewership represents all of the people who watched the show (4.3 million in this case). There are about 289.4 million TV viewers.

You can have a show that draws a huge total audience but a small demo audience — Dancing with the Stars comes to mind.

Advertisers will pay more money to reach people in the 18-49 demo. There are a number of reasons for this. I think it’s mostly because younger viewers are more receptive to trying new products and also because people in that age range are harder and harder to reach. It’s not that advertisers don’t care about older viewers but they typically watch more traditional media and are easier to reach. In the end, it doesn’t matter why advertisers favor this group, they just do.

A couple seasons ago, NCIS attracted a lot more viewers than Glee but the latter had better demo numbers. As a result, a commercial on NCIS cost $150,708 while the same spot on Glee cost $272,694. That’s a significant difference, especially when you start doing the math of how many commercials run during an episode and throughout a season.

Because advertisers will pay more for reaching 18-49 people, the networks try to attract them and cater to them. Shows like Harry’s Law, which skewed older, get cancelled because they have low demos.

I hope that helps.

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Grandizer October 22, 2012 at 6:06 am

It did, thank you.

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Grandizer October 19, 2012 at 11:45 am

Ahhh, the Vampire Diaries…
Wow, oh how the mighty have fallen…
They need to do something big fast or it won’t complete the season.
And I mean more then just bringing in the eye candy from the Secret Circle…

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Brandy October 19, 2012 at 11:59 am

VD is the highest rated show on CW ,it’s not going anywhere anytime soon.Plus, it dropped like this and bounced back up last season.

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Grandizer October 22, 2012 at 6:05 am

And the episode last week was a winner.

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Grandizer October 19, 2012 at 11:42 am

I can’t believe that Elementary is doing so bad in the ratings. I love the show. I don’t often say that. But Both Lucy Liu and Miller are rocking out the show. I also have praises for the supporting cops. the Chief and the sidekick.
The only thing I would ask for is a bit of slowdown / graphic highlighting of things when he scans a room.
I would like a chance to see the same clues as he does and see if I can tie somethings together as well.
I feel that many of the clues are just swung by so fast as to be not realistic to the viewer to see. BUT then when he explains things they go back and go much slower / zoom in ad other things that we don’t get to see in the first go around…

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Jenine Pizzio October 19, 2012 at 10:58 am

The new Beauty and the Beast lacks the chemistry between the beast and beauty. None can come close to the Beauty and the Beast played by Linda Hamilton and Ron Perlman. The beast in the new series is TOO resentful and angry. The real and original Vincent “never” would show his darker side as soon as the new beast has to Beauty. Just not interesting at all.

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