There’s lots of data that the networks look at when deciding whether to renew or cancel a TV series but the ratings are the main ingredient. (Wonder if your favorite’s already been renewed or cancelled? Visit our NBC 2011-12 show page.
Which NBC shows are in danger of being cancelled or are hits? By looking at the chart below, you can see their current season ranking, ratings averages to date, and their letter grade in the all-important 18-49 demographic.
These charts incorporate final ratings data through Friday, June 1, 2012.
Demo rank | Scripted NBC TV shows | Demo grade | 18-49 demo rating (actual) | Viewers in millions | |
---|---|---|---|---|---|
1 | The Office (renewed) | A++ | 2.8 (2.77) | 5.39 | ratings |
2 | Smash (renewed) | A++ | 2.3 (2.27) | 6.74 | ratings |
3 | Parenthood (renewed) | A- | 1.9 (1.93) | 5.13 | ratings |
4 | Law & Order: SVU (renewed) | A- | 1.9 (1.91) | 6.87 | ratings |
5 | Whitney (renewed) | A- | 1.9 (1.87) | 4.45 | ratings |
6 | Up All Night (renewed) | A- | 1.9 (1.86) | 4.45 | ratings |
7 | Parks and Recreation (renewed) | A- | 1.8 (1.84) | 3.73 | ratings |
8 | 30 Rock (renewed) | B- | 1.5 (1.54) | 3.49 | ratings |
8 | Community (renewed) | B- | 1.5 (1.54) | 3.42 | ratings |
10 | Grimm (renewed) | A* | 1.5 (1.53) | 5.02 | ratings |
11 | Are You There, Chelsea? (cancelled) | B- | 1.5 (1.48) | 3.76 | ratings |
12 | The Playboy Club (cancelled) | C+ | 1.4 (1.37) | 4.15 | ratings |
13 | Free Agents (cancelled) | C | 1.4 (1.35) | 4.08 | ratings |
14 | Prime Suspect (cancelled) | C- | 1.2 (1.19) | 4.61 | ratings |
15 | Awake (cancelled) | D+ | 1.1 (1.08) | 3.34 | ratings |
16 | Harry's Law (cancelled) | D+ | 1.1 (1.06) | 7.79 | ratings |
17 | Chuck (ended) | C-* | 1.0 (0.98) | 3.44 | ratings |
18 | Bent (cancelled) | D- | 0.8 (0.83) | 2.37 | ratings |
19 | Best Friends Forever (cancelled) | F | 0.8 (0.78) | 2.68 | ratings |
20 | The Firm (cancelled) | D-* | 0.7 (0.65) | 3.11 | ratings |
Demo rank | Non-scripted NBC TV shows | Demo grade | 18-49 demo rating (actual) | Viewers in millions | |
---|---|---|---|---|---|
1 | The Voice (renewed) | A++ | 5.0 (4.99) | 13.14 | ratings |
2 | Fear Factor (cancelled) | A- | 2.4 (2.41) | 6.08 | ratings |
3 | The Biggest Loser (fall) (cancelled) | B+ | 2.2 (2.21) | 6.21 | ratings |
4 | The Biggest Loser (spring) (renewed) | B | 2.2 (2.18) | 6.44 | ratings |
5 | Celebrity Apprentice (renewed) | B- | 2.0 (2.03) | 6.30 | ratings |
6 | Betty White's Off Their Rockers (renewed) | C | 1.6 (1.62) | 6.14 | ratings |
6 | Who's Still Standing? (cancelled) | C | 1.6 (1.62) | 5.98 | ratings |
8 | Fashion Star (renewed) | C- | 1.6 (1.56) | 4.45 | ratings |
9 | The Sing-Off (cancelled) | C- | 1.5 (1.52) | 4.56 | ratings |
10 | Dateline (Fridays, renewed) | C-* | 1.3 (1.27) | 4.98 | ratings |
11 | Dateline (Sundays, unknown) | D- | 1.0 (1.04) | 4.87 | ratings |
12 | Who Do You Think You Are? (cancelled) | D* | 1.0 (1.03) | 5.41 | ratings |
13 | Rock Center with Brian Williams (renewed) | F | 0.9 (0.88) | 3.54 | ratings |
14 | Escape Routes (cancelled) | F* | 0.3 (0.26) | 1.08 | ratings |
Summer 2012 ratings report card.
Original ratings data ©The Nielsen Company. All Rights Reserved.
A couple of notes about these charts:
The averages included in this chart are based on the final numbers, not the fast affiliate ratings that are typically reported the next morning. The final numbers become available about a day after the broadcasts or in some cases several days later. The charts will be updated as the new data becomes available.
Keep in mind that the demo numbers (not total viewers) are what’s most important to advertisers. Therefore, that’s how the networks measure success. Advertisers pay more for ad time on a show that has a higher demo rating versus one with a lot more overall viewers.
Demo numbers are reported by Nielsen using the 10ths decimal place (2.4, for example). We used to report averages that way but it ends up being hard to see any movement week to week. It can also be a little misleading since a show with a 2.35 average and a show with a 2.44 average will both round to a 2.4 rating.
In these charts, we’re including the demo average rounded to the 10th (2.4) as well as the 100th place (2.41) in parenthesis so you can get a better idea of how the average has been affected by the latest episode’s demo rating.
The letter grades are relative (kind of like grading on a curve) and are based on the individual network’s demo performance (either scripted or non-scripted). All of the networks have very different gauges for success right now. (A successful show for The CW would get quickly cancelled on CBS.) Our system for coming up with letter grades isn’t perfect but it should still give you an idea of where the different shows stand.
*The grades for TV series that run on Friday and Saturday nights are weighted a little differently, to compensate for airing on little-watched nights.
What do you think? Are surprised by any of the ratings? Are any of your favorite shows in danger of being cancelled? Which should be doing better?
Why in heavens name have you dropped both Harry’s Law and The Firm. I looked forward to both these shows – I am sick of the reality shows and really enjoyed the storylines of both the above programs. I am very disappointed at your decision to cancel the above programs. I guess I will be watching more movies. This makes me so angry – everytime I find a program I enjoy it gets dumped. Please bring both progams back.
I agree with you! They were two of my favorite shows.
First Harry’s Law!!! Now The Firm!!! The Firm may have taken a little time to get past the book; but it is now spreading in directions of much interest. As a regular viewer I will miss this show and don’t want it to go. NBC you need to stop chopping the block and pay attention to the public who take the time to express their personal views and less time to generalized statistics. Day and time slots make a hugh difference in the success or downfall of good shows. NBC keep it up and you will lose both viewers and… Read more »
Way too many reality shows, all ignored by my wife and I.
We have to make a petition for some Tv station to buy and pick up Harry’s Law.
Which one do you guys think would be the best?
7.88 million viewers and they cancell Harry’s Law, are they insane !!! Im 25 and this is my favourite show, no one asked me if I watch it so where the f*** do they have the demo data from ?
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Love, love, love Harry’s Law–I will really miss it!!
I love Harry’s Law, and have watched it since the beginning–what a shame to lose a great show!!
Why cx “Harry’s Law”? It is a good show & with a “MORAL MESSAGE”. It shows GANG members, they can change and that there are people who will help them! What are you thinking?
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Wow. So they axe their second highest rated show because it attracts undesirables (such as people over 49) that advertisers disdain. Who do they think has all the money? Unemployed young people, middle aged people putting kids through college and paying the bulk of their mortgages or baby boomers who no longer (in general) have the bulk of their mortgages to pay or kids in school? The ad and television games must attract execs who are as dumb as a box of rocks.
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Funny that Fear Factor was canceled and Fashion Star wasn’t. Greenblatt is really trying to make NBC the gayest network on tv! High kicks and kisses!
This is rediculous… So basically a show that more people watch is worse than a show that few people care about because they get the wrong demographic.. so that means the wrong product is being plugged on the wrong show just because of the time slot.. Harrys Law has 7.9 million viewers compared to Dateline which few people watch anyway and Dateline gets renewed and Harrys Law gets the Axe.. What idiot thinks this is ok… Harrys Law is the best show on.. as for viewers it has the second highest of all shows.. You morons need to wake up… Read more »
I love the Firm!
Patty – are you between 18 and 49?