Trends in social media come and go — and so do sitcoms about them. ABC has decided against ordering any additional episodes of their low-rated Selfie sitcom, effectively cancelling it.

On the Selfie TV show, social media superstar Eliza Dooley (Karen Gillan) realizes that she’s disconnected from the real parts of her life and enlists her company’s marketing guru, Henry Higgs (John Cho), for help. The rest of the cast includes Da’Vine Joy Randolph, Allyn Rachel, Tim Peper, Natasha Henstridge, and David Harewood.

The sitcom got off to a mediocre start on September 30th, registering a 1.6 rating in the 18-49 demographic with 5.31 million viewers. The ratings took a big dive in week two, falling to a 1.1 in the demo and 3.77 million. The numbers dipped lower as the weeks progressed. This week’s registered a 0.9 rating with 3.23 million.

ABC cancelled companion sitcom Manhattan Love Story a couple weeks ago and now the network has cancelled Selfie as well.

For now, it looks like the network plans to air the remaining seven installments. However, if the ratings drop any lower, ABC will likely pull it.

What do you think? Did you like this sitcom? Are you sorry that there won’t be more episodes or a second season of Selfie?