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ABC TV Show Ratings for September 10, 2012

ABC TV series ratingsThe alphabet network gives their views on the ratings for Monday, September 10, 2012.

ABC’s “Bachelor Pad” Finale Draws 2nd-Largest Audience of the Season

Early info on ABC’s Monday, ahead of the regular press release.

Opposite the 2-hour season premiere of NBC’s The Voice and season finales on Fox (Hell’s Kitchen and Masterchef), the season finale of ABC’s Bachelor Pad drew its 2nd-largest overall audience this season (behind only its season premiere on 7/23/12) and matched its 2nd-strongest young adult performance since its season premiere. ABC’s Bachelor Pad saw its audience grow in both Total Viewers and Adults 18-49 from its first hour to its second hour.

At 10pm, an encore of ABC’s Castle posted double-digit increases week to week in both Total Viewers (+27%) and Adults 18-49 (+33%).

Quick Take for Monday, September 10, 2012 (Fast Affiliate Live+ Same Day Ratings)

Opposite NBC’s “The Voice” Premiere and Fox’s Finales, ABC’s “Bachelor Pad” Season Finale Draws its 2nd-Largest Overall Audience of the Season

ABC’s “Castle” Encore Posts Double-Digit Increases Week to Week

“Bachelor Pad” (8:00-10:00 p.m.)

Opposite the 2-hour season premiere of NBC’s “The Voice” and season finales on Fox (“Hell’s Kitchen” and “Masterchef”), the season finale and ABC’s “Bachelor Pad” drew its 2nd-largest overall audience this season (4.5 million — behind only its season premiere on 7/23/12) and matched its 2nd-strongest young adult performance (1.3/3) since its season premiere.

· ABC’s “Bachelor Pad” saw its audience grow in both Total Viewers (4.4 million to 4.6 million) and Adults 18-49 (1.3/4 to 1.4/3) from its first hour to its second hour.

“Castle” (10:00-11:00 p.m.)

At 10:00 p.m., an encore of ABC’s “Castle” posted double-digit increases week to week in both Total Viewers (+27% – 4.2 million vs. 3.3 million) and Adults 18-49 (+33% – 0.8/2 vs. 0.6/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 45% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 9/10/12.

 

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