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Army Wives: Lifetime Series Returns to Big Ratings

Army Wives ratings on LifetimeLast night marked the return of Army Wives on Lifetime. The dramatic TV series is in the midst of its sixth (and likely final) season and did quite well after being off the air for five weeks. The cable channel was particularly pleased about the key female demographic categories.

There are nine episodes left in this season. Check our ratings page to see how well the previous episodes have performed.

Here’s the press release from Lifetime about last night:

3.3 MILLION TOTAL VIEWERS SALUTE RETURN OF LIFETIME’S “ARMY WIVES”

LOS ANGELES, CA (June 25, 2012) – After a five week break, fans of Lifetime’s hit drama Army Wives flocked to the first of more all-new episodes of its sixth season last night, when it averaged 3.3 million Total Viewers, a 10% increase versus its current season average. The program also posted significant jumps in other key demographics, including Adults 25-54 (1.5 million, +15%), Women 25-54 (1.2 million, +20%) and Women 18-49 (988,000, +7%). Army Wives, which airs at 10:00pm ET/PT, also averaged 1.2 million Adults 18-49 viewers, even from its season six average.

Propelling Lifetime to be the number one cable network among Women in its time period, Army Wives follows the struggles, dreams and friendships of a diverse group of women – and one man – living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico, Kelli Williams and Catherine Bell, and also features Kellie Martin, Alyssa Diaz and JJ Soria.

Produced by ABC Studios, with Mark Gordon and Jeff Melvoin serving as executive producers, the series is based on the book Army Wives: The Unwritten Code of Military Marriage by Tanya Biank, who serves as a consultant.

ABOUT ABC STUDIOS

ABC Studios, part of ABC Entertainment Group, is a leader in the development, production and strategic distribution of entertainment content across television and emerging digital platforms. As a key content driver for the Disney/ABC Television Group, the studio has produced multiple seasons of primetime series, such as “Desperate Housewives,” “Lost,” “Grey’s Anatomy,” “Castle,” “Brothers and Sisters,” “Private Practice,” “Army Wives” and “Criminal Minds,” which have fed the company’s distribution pipelines worldwide with programming and related product lines. During fall 2011 (September launch through November), ABC Studios claimed TV’s Top 2 new drama series debuts among Adults 18-49 with “Once Upon a Time” (on 10/23/11) and “Revenge” (on 9/21/11), respectively. In fact, “Once Upon a Time” opened as television’s biggest drama debut in 2 years with young adults. ABC Studios placed three of the Top 15 primetime shows among A18-49 with “Grey’s,” “Criminal Minds” and “Once Upon a Time.” Further, “Grey’s” stood as the fall’s no. 1 drama among the key Adult demo. ABC Studios will continue its history of producing memorable television programming with the recent orders of 7 new series set to debut during the 2012-2013 television season (“Malibu Country,” “Zero Hour,” “Red Widow,” “The Neighbors,” “The Family Tools,” “Nashville” and “Mistresses”).

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. The network posted major growth in viewership among the key demographics in First Quarter 2012 versus First Quarter 2011, including a 9% jump in Adults 25-54, +12% with Women 25-54, +14% with Adults 18-49 and +18% with Women 18-49. In addition, the quarter marks the first time Lifetime has posted First Quarter year-on-year growth for Adults 25-54, Women 25-54 and Women 18-49 in seven years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

What do you think? Did you watch last night? Do you think it’s time for the show to end?

 

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{ 7 comments… read them below or add one }

Joyce September 12, 2012 at 2:46 pm

Keep the family shows on TV. I love Army Wives and watch every elposide it’s what happens in military life, if they never lived it they don’t what happens to family, this show helps understands the way of Military Life.

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Patsy September 11, 2012 at 10:33 pm

My most favorite drama on TV. Please don’t cancel.

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bmcgee September 10, 2012 at 3:22 pm

PLEASE KEEP THIS SHOW ON IT IS THE HIGHLIGHT OF ARMY LIVE FOR OUR TROOPS LIVES AND FAMILIES,CANT WAIT TO SEE ON SUNDAY NITES!!!!I ALSO DISSAPPOINTED OF THE CANCILATION OF GCB BOTH WAS AND IS GREAT SHOWS

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kkeiffer September 10, 2012 at 9:43 am

How about all the military family that learn that they have another family there when there family can’t be!

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kkeiffer September 10, 2012 at 9:40 am

I hope lifetime doesn’t start being like prime time station and get rid of the great shows so all there is left is reality crap armywifes is on of the best shows left try keeping something the people want not what someone else wants. Even with the new people on the show its just made I better!

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Kari Bernard September 9, 2012 at 8:21 pm

I love this show!!! I love watching this show and how everyone works together to help each other get through tough times and happy times. If the show has to end it shouldnt end the way that it did!!!

Sincerely,
Kari Bernard

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Karla Forney August 20, 2012 at 4:44 am

I have been a faithful watcher from day 1. I find it to be a gentle reminder of our troops that are still deployed and their families. I am afraid without the show many won’t remember everything our military is doing for us fellow Americans. As a nation we need shows like this to restore the pride in America. Sounds kind of corny but its the feeling I always have watching the show. The writing has been great and to a new level this last year.

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