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Celebrity Wife Swap: 2011-12 Ratings

Celebrity Wife SwapHere are the ratings for the new Celebrity Wife Swap TV series. ABC resurrected their cancelled Wife Swap reality series with a new twist — two celebrity spouses change places with one another. The seventh season of Wife Swap, aka Celebrity Wife Swap, typically airs Monday nights on the ABC network.

These are the TV show’s ratings for the 2011-12 season, the best way to tell if Wife Swap is going to be cancelled or renewed for season eight. Check out our ABC ratings report card to see how this show’s numbers compare with the others on the network.

These figures will be updated as the weeks progress so be sure to bookmark and return to this page:

Episode 07-05: Tuesday, 01/31/12
1.9 in the demo (-10% episode-to-episode change) with 5.43 million; third in the timeslot.
Season average: 2.10 in the demo with 5.74 million.
Demo average rank: #5 of 11 non-scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 07-04: Tuesday, 01/17/12
2.1 in the demo (0% episode-to-episode change) with 5.84 million; third in the timeslot.
Season average: 2.15 in the demo with 5.82 million.
Demo average rank: #5 of 9 non-scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 07-03: Tuesday, 01/10/12
2.1 in the demo (0% episode-to-episode change) with 5.24 million; third in the timeslot.
Season average: 2.17 in the demo with 5.82 million.
Demo average rank: #5 of 8 non-scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 07-02: Tuesday, 01/03/12
2.1 in the demo (-9% episode-to-episode change) with 5.96 million; second in the timeslot.
Season average: 2.20 in the demo with 6.11 million.
Demo average rank: #4 of 8 non-scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 07-01: Monday, 01/02/12
2.3 rating in the 18-49 demographic demographic with 6.25 million total viewers; second in the timeslot.
Season average: 2.3 in the demo with 6.25 million.
Demo average rank: #4 of 8 non-scripted TV shows on the network (Fall 2011 – Spring 2012).

All things considered, it was a positive debut for Celebrity Wife Swap. It was in second place for its 10pm timeslot and out-performed the previous two original episodes of Castle (on November 21st and December 5th). It also retained 100% of The Bachelor’s lead-in audience ratings. The fifth season premiere of Wife Swap, which aired on a Friday night in April 2010, registered just a 1.2 in the demo and 3.48 million.


Reference point: The 2009-10 season averaged a 1.1 rating in the 18-49 demographic and 3.58 million viewers.

Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.

What do you think? Do you like the new Celebrity Wife Swap TV series? Do you think it should be cancelled or renewed for another season?

 

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{ 6 comments… read them below or add one }

nikita April 25, 2012 at 12:38 pm

Get rid of celebrity wife swap and bring back NORMAL wife swap. Celebrity wife swap was terrible.

Reply

Ken April 25, 2012 at 2:06 pm

@ Nikita: Bringing back the original version is not gonna help you. Nobody cares about Wife Swap anyway since the spouse tradine era died 2 years ago.

Reply

Ken February 22, 2012 at 1:52 pm

Why would someone watch a spouse trading show that glorifies child endangerment? Thank god I didn’t watch such trash like this one.

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Bethany January 20, 2012 at 11:11 am

I love watching celebs that I grew up with, and that have gone away for the most part (or at least other than celeb-reality based programing) in their off screen personas. I hope this takes off like Celebrity Apprentice did so we can see more of them. I think it helps to make those of us who are not totally off the wall families to feel better about how we live our own lives for one.

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Elaine January 19, 2012 at 9:12 am

I like it. It is interesting to see how the wife’s can make a difference in the other family. I have had success in doing it their way.

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Craig January 3, 2012 at 4:04 pm

Celebrity Wife Swap is the perfect way to give people with an unhealthy celebrity fixation their fix. I am sure that if they could bring in actual A list celebrities, the ratings would be bigger than Idol.

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