Despite having a very strong and compatible lead-in, by the end of the season, Secret Circle wasn’t doing any better than some of The CW’s other shows. The network cancelled it.
This season, it looks like Beauty and the Beast is going to have a similar story. It debuted to a 1.2 demo rating and is currently pulling in just a 0.6 rating. If this continues, the show’s averages will keep dropping — faster than Secret Circle’s did.
Unless the ratings turn around, I suspect Beauty and the Beast will be cancelled after one season. To date, The CW has ordered only 13 episodes. They commissioned three additional scripts but there’s certainly no guarantee that they’ll have them produced.
What do you think? Share your comments below.
Here are The CW season averages as of Thursday, November 1, 2012:
|The Vampire Diaries||1.4 (1.43)||3.06||season 4 ratings|
|Arrow||1.2 (1.18)||3.56||season 1 ratings|
|Supernatural||0.9 (0.86)||2.03||season 8 ratings|
|Beauty and the Beast||0.8 (0.77)||2.09||season 1 ratings|
|Hart of Dixie||0.6 (0.58)||1.37||season 2 ratings|
|America’s Next Top Model||0.5 (0.50)||1.25||cycle 18 ratings|
|90210||0.5 (0.47)||0.97||season 5 ratings|
|Gossip Girl (final season)||0.4 (0.40)||0.84||season 6 ratings|
|Emily Owens, MD||0.4 (0.37)||1.27||season 1 ratings|
|Nikita||0.3 (0.25)||0.88||season 3 ratings|
These charts incorporate the daily final CW show ratings (reported by Nielsen) and are sorted by the 18-49 demographic. Network advertisers typically prize those viewers most and so will pay more to reach them. There’s lots of information that the networks take into consideration when cancelling or renewing a TV series but the ratings are the biggest factor. The higher the ratings, the better chance that the show will be renewed. And yes, they take it into account when a show airs on Friday nights
Check out our CW show page for the current status of various shows.