Veteran TV star Betty White’s new show got off to a great start in January. Following the special for her 90th birthday, Betty White’s Off Their Rockers registered an impressive 2.6 rating in the 18-49 demographic with 12.26 million viewers. Until The Voice came along, it was the highest-rated show of the peacock network’s 2011-12 season.
Betty White’s Off Their Rockers finally returns to the schedule this Wednesday at 8pm. NBC supposedly has 12 episodes total for the show’s first season. If the hidden-camera series can attract a healthy percentage of the premiere’s ratings each week, it’ll certainly be back for a second season.
Here’s the press release from NBC:
SEVEN-TIME EMMY AWARD WINNER AND COMEDY ICON BETTY WHITE JOINS FORCES WITH SENIOR PRANKSTERS TO DELIVER BIG LAUGHS IN “BETTY WHITE’S OFF THEIR ROCKERS,” PREMIERING WEDNESDAY, APRIL 4, 8:00-8:30 P.M. ET, ON NBC
UNIVERSAL CITY, Calif. – March 29, 2012 – Recently named the most liked Hollywood celebrity for the second straight year, seven-time Emmy Award winner Betty White brings her inimitable wit and charm to “Betty White’s Off Their Rockers,” an outrageously funny hidden camera series featuring audacious seniors pulling shocking, hilarious pranks on the younger generation. The series premieres Wednesday, April 4 (8:00-8:30 p.m. ET) on NBC.
White stars in and executive produce the series, which delivers cleverly-crafted comedic stunts, candid moments and priceless reactions captured by hidden cameras. In the premiere, fearless seniors target unsuspecting young “marks” with their irreverent behavior, from pouring a late spouse’s ashes on a favorite park bench or writing up tickets for absurd, made-up violations, to asking strangers to watch a runaway motorized scooter or pretending to see a dead person who appears all too real. Other pranks include asking strangers to text shockingly inappropriate messages, a man taking matters into his own hands when he needs a tooth extracted and a hungover woman with a surprising occupation sharing far too much about her weekend in Las Vegas.
As star of the series, the delightful White shares her comical pearls of wisdom and stars in engaging and funny sketches between the pranks. At 90 years old, White remains one of the busiest – and funniest – actresses in Hollywood, whose credits range from the classic “The Mary Tyler Moore show” and “Golden Girls” to her current starring role on “Hot in Cleveland.”
On January 16, 12.3 million viewers tuned in to see a sneak preview of “Betty White’s Off Their Rockers,” following the NBC special “Betty White’s 90th Birthday: A Tribute to America’s Golden Girl.”
Consistent with the fun, playful tone of White’s persona, the international version of the series has been sold to more than 20 countries and has received many awards worldwide. “Benidorm Bastards” won the 2011 International Emmy Award for Best Comedy Series, and swept the Rose d’Or Awards, winning the Best Comedy Award as well as the Golden Rose for Best Program of the entire competition. In addition, the show won Best Comedy Format at the 2010 FRAPA Format Awards.
Chris Coelen, Emma Conway, Matilda Zoltowski, Betty White, Scott Hallock, Kevin Healey, Tim Van Aelst and Tim Gibbons are the executive producers of the series, produced by Kinetic Content in association with Hallock Healey Entertainment.
For embeddable clips and full episodes from “Betty White’s Off Their Rockers,” please visit NBC.com’s official show site: http://www.nbc.com/betty-whites-off-their-rockers/
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What do you think? Will you be tuning in to watch Betty White’s Off Their Rockers each week? How do you think it will do opposite American Idol, The Middle, and Survivor?
Image courtesy NBC.