For the most part, the peacock network is continuing to struggle in the ratings. As a result, they’re trying something a little different for the launch of their 2012-13 season. They’re staggering the premieres of their new and returning programs.
Taking advantage of the addional viewership from NBC’s summer Olympic coverage, Go On, Animal Practice, Stars Earn Stripes, and Grimm will launch in August.
The Voice, The New Normal, Parenthood, Guys with Kids, Revolution, Up All Night, Parks and Recreation, and Law & Order: Special Victims Unit will kick off in September.
Then, 30 Rock, Chicago Fire, Whitney, and Community will debut in October.
Here’s the press release from NBC that includes some additional details:
NBC ANNOUNCES AGGRESSIVE AND STAGGERED SEASON PREMIERE STRATEGY FOR FALL 2012
Schedule Includes Commercial-free Sneak Peeks of “Animal Practice” and “Go On” During 2012 Summer Olympic Games
The Olympics Passes the Baton with the Two-Hour Premiere of the New Competitive Series “Stars Earn Stripes” on August 13, followed by the Season Premiere of “Grimm”
Continuing NBC’s Rollout Strategy, Hit Singing Competition “The Voice” Returns (September 10) During the Same Week that Summer Juggernaut “America’s Got Talent” Concludes (September 13) and the Return of NFL Football (September 5 and 9) Hands-Off to the Launches of “Go On” and “The New Normal” (September 11) and a Sneak Peek of “Guys With Kids” (September 12), as well as the Season Premiere of “Parenthood” (September 11)
Additional New Show Premieres Are Dramas “Revolution” (September 17) and “Chicago Fire” (October 10)
UNIVERSAL CITY, Calif. – June 14, 2012 – NBC announced today the premieres and sneak peeks of its new Fall 2012 primetime schedule that capitalize on the launch and promotional platforms provided by the network’s coverage of the 2012 Summer Olympic Games, the finale of “America’s Got Talent” and the return of “The Voice” and “Sunday Night Football.” Most of the new fall shows will premiere in advance of the start of the season.
The rollout of NBC’s Fall 2012 season begins with commercial-free sneak previews of the new comedies “Go On” (Wednesday, August 8 ) after the evening’s coverage of the 2012 Summer Olympic Games and “Animal Practice” on Sunday, August 12, following the Closing Ceremonies of the Summer Olympics.
One day after the conclusion of the Olympics, NBC will debut the new competitive series “Stars Earn Stripes” with a special two-hour episode on Monday, August 13 (8-10 p.m. ET), followed on the same night with the advance season premiere of “Grimm” (10-11 p.m. ET).
Continuing NBC’s launch strategy, “The Voice” returns on September 10 (8-10 p.m.), handing-off to encore sneak peeks of “Animal Practice” (10-10:30 p.m. ET) and “Go On” (10:30-11 p.m. ET). The NFL Kick-Off Special 2012 and first NFL game of the season on Wednesday, September 5, followed by Football Night in America (7:00-8:15 p.m.) and Sunday Night Football’s (8:15-11 p.m.) return in their regular timeslots on September 9 kick off a launch week that includes the September 11 time-period premiere of “Go On” (9-9:30 p.m.) followed by “The New Normal” (9:30-10 p.m.), a sneak peek of “Guys With Kids” on September 12 (10-10:30 p.m.) after the next to last episode of “America’s Got Talent,” and the season premiere of “Parenthood” on September 11 (10-11 p.m.). To provide additional sampling, the new comedy “The New Normal” will re-broadcast its first episode on Thursday, September 13 (10-10:30 p.m. ET), following the season finale of “America’s Got Talent.”
Among other new NBC series for fall, the drama “Revolution” premieres on Monday, September 17 (10-11 p.m. ET); and the drama “Chicago Fire” debuts on Wednesday, October 10 (10-11 p.m. ET). “Animal Practice” will start in its regular day and time on Wednesday, September 26 (8-8:30 p.m. ET) followed by the time period premiere of “Guys with Kids” (8:30-9 p.m. ET).
Following are the premiere dates for NBC’s Fall 2012 primetime schedule (all times ET; new shows are in upper case):
Wednesday, August 8
“GO ON” (sneak peek following Olympic Games coverage)Sunday, August 12
“ANIMAL PRACTICE” (sneak peek following Olympic Games Closing Ceremonies)Monday, August 13
8-10 p.m. “STARS EARN STRIPES” (two-hour premiere)
10-11 p.m. “Grimm”Wednesday, September 5
7:30-8:30 p.m. “NFL Kickoff Special 2012” (regular season)
8:30-11 p.m. “Sunday Night Football” (regular season)Sunday, September 9
7-8:15 p.m. “Football Night in America” (regular day and time)
8:15-11 p.m. “Sunday Night Football” (regular day and time)Monday, September 10
8-10 p.m. “The Voice”Tuesday, September 11
9-9:30 p.m. “GO ON” (time period premiere)
9:30-10 p.m. “THE NEW NORMAL”
10-11 p.m. “Parenthood”Wednesday, September 12
10-10:30 p.m. “GUYS WITH KIDS” (sneak peek after penultimate “America’s Got Talent”)Friday, Sept 14
9-10pm – “Grimm” (time period premiere)Monday, September 17
10-11 p.m. “REVOLUTION”Thursday, September 20
8:30-9 p.m. “Up All Night”
9-9:30 p.m. “The Office”
9:30-10 p.m. “Parks and Recreation”Wednesday, September 26
8-8:30 p.m. “ANIMAL PRACTICE” (time period premiere)
8:30-9 p.m. “GUYS WITH KIDS” (time period premiere)
9-11 p.m. “Law & Order: Special Victims Unit” (two-hour premiere)Thursday, October 4
8-8:30 p.m. “30 Rock”Wednesday, October 10
10-11 p.m. “CHICAGO FIRE”Friday, October 19
8-8:30 p.m. “Whitney”
8:30-9 p.m. “Community”
What do you think? Which NBC shows will you be watching? Do you like NBC’s strategy of spreading out some premieres? Are you more likely to try some new NBC shows?
I agree with Leslie Costea. You get into a show then you cancel it 🙁 Im getting sick of the reality shows. There are to many.
Please dont cancel Saving Hope!!!
It does seem that everytime I get hooked on a new series it gets cancelled shortly thereafter. Maybe I should quit watching all together? Personally I am getting tired of all the reality shows and would like something with more substance. More and more the networks are giving us less and less with mostly commercials anyways 🙁
Only Whitney, Up All Night, & SUV
I am not watching nothing but Whitney & Up All Night
Looking super forward to The Revolution, show looks awesome as it reminds me of others like Jericho and Jeremiah, two series that ended way to fast.
Go On looks pretty good, and there are a few others that peek my interest. However I am so tired of networks calling a show “Sunday Night Football” when it is listed on a Wednesday??? (Huh?) I make fun, and don’t watch my local channel 5 news because no matter what time it airs (and I am not referring to rebroadcasts) they call their local news “Eyewitness News at 5” (This airs all over the schedule, not just at 5pm, or 5am. DUH) Sunday Night Football, unless the MN Vikings are playing, is NEVER on my tv sets (We have… Read more »
So August 13 is Grimm season 2, episode 1, and episode 2 isn’t until a month later?
NBC needs new ownership in the worst way. Right now they have Grimm and a couple comedies (I still like SVU).
I won’t waste my time watching anything new they’ll put on as most likely they’ll cancel it. But they keep a terrible show like Whitney? Is she involved with a higher up at NBC or something?
oh, my wife likes Smash. so there’s that.
Friday night looks good.
I’m only interested in Smash–when is it starting?????
pata48 » Mid season