Tonight’s episode of Lipstick Jungle is the last episode shot for the NBC series. After a disappointing showing in the ratings, NBC opted not to order any additional episodes, effectively cancelling the TV show. Actress Brooke Shields subsequently proclaimed that the show hadn’t been cancelled and NBC started to backpedal a bit. Now, as we come to the end of the series’ second season, how do things stand?
Based on a best-selling book by Candace Bushnell, Lipstick Jungle follows the lives of three high-powered friends, played by Shields, Kim Raver, and Lindsay Price. The rest of the cast includes performers like Paul Blackthorne, Andrew McCarthy, Robert Buckley, Sarah Hyland, David Norona, Dylan Clark Marshall, Seth Kirschner, Matt Lauria, David Alan Basche, and Marcia DeBonis.
Jungle debuted on February 7, 2008 and attracted just 7.54 million viewers and a 2.9/8 rating/share of the 18-49 demographic. The rest of the season averaged fewer than six million viewers each week and, because of the writer’s strike, only seven installments were produced. Despite the weak ratings, NBC execs decided to take a chance and renewed Lipstick for a second season of 13 episodes. If the ratings warranted it, they could always order more.
Unfortunately, absence didn’t make fans’ hearts grow fonder and even fewer people tuned in to watch season two. Airing on Wednesday nights, Jungle averaged just over five million viewers per week.
As a result, the network eventually moved Shields and company to Friday nights, following the even weaker Crusoe. In that 10pm timeslot, the drama attracted a terrible average of just over 3.4 million. It was around this time that the network decided to pass on ordering additional episodes, effectively cancelling the show. With the paltry ratings, that came as no surprise.
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Then, Shields made a public statement saying that the show hadn’t been cancelled and that the cast and crew were still working. Though that was true, her statement made the show’s prospects sound better than they were. Nothing had changed. The cast and crew were just finishing the existing 13 episode order. The writers cleaned out their offices in mid-November.
But, perhaps due to the media attention and viewer support, NBC started to backpedal a bit. The head of the network, Ben Silverman, said that he was actually waiting to see how well the final episodes performed before making up his mind about the show’s future. By all accounts, this is accurate.
This wait-and-see attitude is likely one of the reasons that Lipstick was shifted to the more attractive 9pm hour. Despite an uneven holiday schedule, Jungle’s audience has been steadily growing — climbing from 3.44 million to 4.17 million. That’s pretty decent growth, especially for a show that was essentially dumped onto Friday nights and that airs opposite Ghost Whisperer, a much more popular series that’s aimed at a similar demographic. Unfortunately, 4.17 million still isn’t very many viewers for a network show. If tonight’s ratings are even higher, will they be enough?
Where does Jungle stand? By all accounts, NBC still hasn’t made up its mind about the show’s future. After tonight, they’ll likely compile all the numbers and see if it makes financial sense to order additional episodes. It seems highly unlikely that the ladies will be back but it seems this little show still has some fight left in it. What do you think?
DON’T CANCEL SHOW!
ITS THE TIME SLOT. I LOVE THIS SHOW!!!! TELL THEM NOT TO CANCEL IT!
i love this show pls. do not cancel lipstick jungle. one of the best shows ever..
PLEASE DO NOT CANCEL THIS SHOW! It’s a fantastic, exciting show and I am attached to the 3 main characters. There’s still so much more to learn and unfold in the lives of these ladies! I DVR this show and look forward to watching it every week.
Please do not cancel this show. It is the one show I look forward to all week. I am sure it is the time slot. I usually have to record it. I have heard shows don’t get credit for ratings when you Tivo them. Maybe we all have to watch it live to keep it alive!
PLEASE DO NOT CANCEL THIS SHOW!!!!!! I haven’t missed an episode since it started, this show is fantastic! One of the best on TV.
It seems as if no one has any patience anymore! This is the type of show that takes a while for us to get to know and like the characters. How can we have season 3 of “Rock of Love” and not keep an intelligently written and attractive looking show? Give it time and promote it. We will watch!
Please, please, please don’t cancel this show! I love it and even watch it online when I can’t watch it on a Friday night.
Why cancel a good show ? Just give it some time….friday nights is a tough time slot to begin with. Doesn’t make sense to cancel a show people like and put some new crap on that no one likes & then cancel that in a few weeks !
Don’t cancel this show! There is so few things on network tv worth watching, this Lipstick is one of them. Please give it one more chance.
Please, Please, do not cancel this show. I LOVE It. I watch each week and i am glued to the set. These characters are awesome togther.
Please dont cancel the show…since it has moved to Friday nights I have had to watch it online but I look forward to watching it every Saturday morning. Great show! Great characters! Much better than many other shows on tv! Only show that I watch faithfully weekly!
please do not cancel GREAT SHOW
this is a great show. when people learn about it and watch it they love it. dont cancel it. we might not respond in the manner of sci fi fans,who have no life so can launch huge protests but we care about this show. we buy the products advertised on it!!!!
keep the show!!!!
Maybe the network needs to expand their demographic outlook and not focus just on the 18-49 age group. We do have a very large portion of our population over 49 who watched television. I am one of them and I love this show. Great cast…great writing…a show definitely worth watching. Cancelling it is a bad decision. They need to do a better job of promoting it.