The FOX network gives their take on the ratings for the first full week of primetime programming…
NATIONAL NIELSEN RATINGS FOR THE WEEK OF JANUARY 3 – 9, 2011
FOX KICKS OFF 2011 WITH THE NO. 1 SERIES PREMIERE OF THE SEASONLed by the season-high series premiere of new animated comedy BOB’S BURGERS. the 2011 COTTON BOWL (LSU vs. TEXAS A&M) and the return of its ANIMATION DOMINATION originals, FOX placed second last week with a 2.8/8 among Adults 18-49 and ranked #1 among Adults 18-34 and Teens.
Key weekly highlights:
* Wednesday’s back to back originals of HUMAN TARGET both posted a 1.7/5 among Adults 18-49, up +21% from the show’s last original telecast (vs. 1.4/5 on 12/22/10). Last week’s episodes were the second highest rated telecasts this season among Adults 18-49 and Total Viewers (behind only the season premiere).
* THE COTTON BOWL featuring LSU vs. TEXAS A&M posted a 3.2/10 on Saturday and led FOX to a #1 rank for the night among Adults 18-49, Adults 18-34, Teens and Total Viewers.
* On Sunday, the NFL WILDCARD PLAYOFF OVER-RUN and POST-GAME combined with strong performances of FOX’s ANIMATION DOMINATION line-up — including the debut of BOB’S BURGERS — to give FOX the nightly win among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
* Sunday marked FOX’s highest rated 8-10p animated comedy block in over two years among Adults 18-49 (since 11/2/08) and in over three years among Total Viewers (since 11/4/07).
* At 8p THE SIMPSONS posted a 5.7/14 among Adults 18-49, its highest rated telecast in one year (since 1/10/10) and up +78% from its most recent telecast (3.2/8 on 12/12/10).
* The series premiere of BOB’S BURGERS served up a 4.5/11 among Adults 18-49 and was the highest rated series debut on any network so far this season among Adults 18-49, Adults 18-34 and Teens.
* At 9p FAMILY GUY posted a 4.7/11 among Adults 18-49 its highest rated telecast in over one year (since 10/4/09). FAMILY GUY was up +18% from its last original (4.0/9, 12/12/10) and won its time period in Adults 18-49, A18-34, Teens and all key male demos.
* The time period premiere of THE CLEVELAND SHOW at 9:30p delivered a 3.6/9 among Adults 18-49, up +16% from its most recent 8:30p telecast on 12/5/10 (3.1/7) and was its highest rating in over one year (since 10/18/09, 8:30p).
10/11 FOX Scripted Programs: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 12/26/10), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 12/26 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.8/10 5.1/13 +34%
LIE TO ME 1.9/5 2.5/6 +32%
GLEE 4.8/14 6.0/16 +25%
RAISING HOPE 2.7/7 3.2/8 +19%
RUNNING WILDE 1.6/4 1.8/4 +13%
HUMAN TARGET 1.6/5 2.1/6 +31%
BONES 2.5/8 3.4/9 +36%
FRINGE 1.9/5 2.7/7 +42%
THE GOOD GUYS 0.7/2 1.0/3 +43%
THE SIMPSONS 3.7/9 4.0/10 +8%
THE CLEVELAND SHOW 3.0/7 3.3/8 +10%
FAMILY GUY 3.9/9 4.6/10 +18%
AMERICAN DAD 2.7/6 3.0/7 +11%10/11 FOX Scripted Programs: Live +7 in Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 12/26/10), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 12/26 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.1 12.7 +26%
LIE TO ME 5.6 7.2 +29%
GLEE 11.6 14.1 +22%
RAISING HOPE 6.4 7.3 +14%
RUNNING WILDE 3.8 4.1 +8%
HUMAN TARGET 5.9 7.3 +24%
BONES 9.3 11.3 +22%
FRINGE 5.1 6.9 +35%
THE GOOD GUYS 2.5 3.1 +24%
THE SIMPSONS 8.1 8.8 +9%
THE CLEVELAND SHOW 6.5 6.9 +6%
FAMILY GUY 7.9 9.1 +15%
AMERICAN DAD 5.7 6.3 +11%Weekly Program Rankers***
FOX had 5 of the Top 20 programs among Adults 18-49: THE SIMPSONS (No. 2), FAMILY GUY (No. 4), BOB’S BURGERS (No. 6), CLEVELAND (No. 13) and AT&T COTTON BOWL (No. 17).
FOX had 5 of the Top 20 programs among Adults 18-34: THE SIMPSONS (No. 2), FAMILY GUY (No. 3), BOB’S BURGERS (No. 4), CLEVELAND (No. 5) and AT&T COTTON BOWL (No. 12).
FOX had 5 of the Top 20 programs among Teens: FAMILY GUY (No. 2), THE SIMPSONS (No. 3), CLEVELAND (No. 4), BOB’S BURGERS (No. 6) and GLEE (No. 12).
FOX had 1 of the Top 20 programs among Total Viewers: THE SIMPSONS (No. 7).
***Weekly Rankers exclude all sports pre- and post-games.
NIGHTLY AND PROGRAM HIGHLIGHTS – JANUARY 3 – 9, 2011
MONDAY
8:00-9:00 HOUSE (R): (A18-49: 1.5/4, 4.8 Mil Total Viewers)
9:00-10:00 LIE TO ME (R): (A18-49: 1.1/3, 3.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.3/3, 4.3 Mil Total Viewers)
FOX aired encores of HOUSE at 8p (1.5/4) and LIE TO ME at 9p (1.1/3). FOX ranked #3 for the night in Adults 18-49 and Adults 18-34.
TUESDAY
8:00-9:01 GLEE (R): (A18-49: 1.7/5, 4.7 Mil Total Viewers)
9:01-10:00 MILLION DOLLAR MONEY DROP: (A18-49: 1.3/3, 3.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.5/4, 4.3 Mil Total Viewers)
FOX aired an encore GLEE at 8p (1.7/5) and an original MILLION DOLLAR MONEY DROP at 9p (1.3/3). FOX ranked #4 for the night in Adults 18-49 and #2 in Adults 18-34 (tie).
WEDNESDAY
8:00-9:00 HUMAN TARGET: (A18-49: 1.7/5, 6.2 Mil Total Viewers)
9:00-10:00 HUMAN TARGET (S): (A18-49: 1.7/5, 6.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.7/5, 6.3 Mil Total Viewers)
FOX originals of HUMAN TARGET at 8p and 9p both posted a 1.7/5 among Adults 18-49, up +21% from its last original telecast (vs. 1.4/5 on 12/22/10).
HUMAN TARGET delivered its second highest rated telecasts this year among Adults 18-49 and Total Viewers (behind only the season premiere).
FOX ranked #4 for the night among Adults 18-49 and Adults 18-34.
THURSDAY
8:00-9:00 MILLION DOLLAR MONEY DROP (S): (A18-49: 1.4/4, 4.6 Mil Total Viewers)
9:00-10:00 BONES (R): (A18-49: 1.0/3, 3.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.2/3, 4.0 Mil Total Viewers)
At 8p MILLION DOLLAR MONEY DROP posted a 1.4/4, up +8% from its last telecast on Tuesday, 1/4/11 (1.3/3). A BONES encore at 9p posted a 1.0/3 among Adults 18-49. FOX ranked #3 for the night in Adults 18-49 (tie).
FRIDAY
8:00-8:33 COTTON BOWL PRE-GAME (S): (A18-49: 1.9/7, 7.2 Mil Total Viewers)
8:33-11:46 COTTON BOWL (LSU/TEXAS A&M) (S): (A18-49: 3.2/10, 10.0 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18-49: 3.0/10, 9.7 Mil Total Viewers)
The Cotton Bowl featuring LSU vs. TEXAS A&M posted a 3.2/10 and led FOX to win the night among Adults 18-49, Adults 18-34, Teens and Total Viewers.
SATURDAY
8:00-10:00 MOVIE: CHANGE OF PLANS (S): (A18-49: 0.7/2, 3.0 Mil Total Viewers)
A special airing of TV movie CHANGE OF PLANS delivered a 0.7/2 from 8-10p. FOX ranked #4 for the night among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:47 NFL WILDCARD OVERRUN (S): (A18-49: 15.6/41, 43.6 Mil Total Viewers)
7:47-8:00 NFL WILDCARD POST-GAME (S): (A18-49: 9.4/25, 24.9 Mil Total Viewers)
8:00-8:30 SIMPSONS: (A18-49: 5.7/14, 12.5 Mil Total Viewers)
8:30-9:00 BOB’S BURGERS (P): (A18-49: 4.5/11, 9.4 Mil Total Viewers)
9:00-9:30 FAMILY GUY: (A18-49: 4.7/11, 9.3 Mil Total Viewers)
9:30-10:00 CLEVELAND SHOW (P): (A18-49: 3.6/9, 7.4 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 7.8/19, 19.6 Mil Total Viewers)
The NFL WILDCARD PLAYOFF OVER-RUN and POST-GAME combined with strong performances of FOX’s Animation Domination line-up including the debut of BOB’S BURGERS to give FOX the nightly win among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
FOX delivered its highest rated 8-10p animated comedy block in over two years among Adults 18-49 (since 11/2/08), in over a year among Adults 18-34 (since 10/4/09) and in over three years among Total Viewers (since 11/4/07).
At 8p THE SIMPSONS posted a 5.7/14 among Adults 18-49, its highest in one year (since 1/10/10) and up +78% from its most recent telecast (3.2/8 on 12/12/10). THE SIMPSONS won the 8p half hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
The series premiere of BOB’S BURGERS did a 4.5/11 among Adults 18-49 and was the highest rated series debut on any network so far this season among Adults 18-49, Adults 18-34 and Teens. BOB’S BURGERS won the 8:30p half hour among Adults 18-49, Adults 18-34, Teens and virtually all key demos.
At 9p FAMILY GUY did a 4.7/11 among Adults 18-49 its highest in over one year (since 10/4/09). FAMILY GUY was up +18% from its last telecast (4.0/9, 12/12/10) and won its time period in Adults 18-49, A18-34, Teens and all key male demos.
The time period premiere of THE CLEVELAND SHOW at 9:30p delivered a 3.6/9 among Adults 18-49, up +16% from its most recent 8:30p telecast on 12/5/10 (3.1/7) and its highest rating in over one year (since 10/18/09, 8:30p). THE CLEVELAND SHOW ranked #2 in the half hour among Adults 18-49 and #1 in Adults 18-34, Teens and Men 18-49/18-34.
JANUARY 3 – 9, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.8/8 FOX 2.5/8 FOX 8.2
ABC 2.3/6 ABC 1.7/5 ABC 7.3
CBS 2.3/6 CBS 1.5/5 CBS 9.7
NBC 3.2/9 NBC 2.5/8 NBC 9.6
