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Jamie Oliver’s Food Revolution: Pulled; Should ABC Have Cancelled the Series?

Jamie Oliver's Food RevolutionLast spring, ABC unveiled Jamie Oliver’s Food Revolution, a reality show that features an enthusiastic chef who wants to teach parents and kids about proper nutrition. Though it could be considered a noble effort, the show didn’t attract a very big audience. The six episodes garnered an unimpressive 1.8 rating in the all-important 18-49 demographic and 5.11 million total viewers. The numbers didn’t really warrant it but ABC renewed Jamie Oliver’s Food Revolution for a second season anyway, likely hoping the numbers would grow.

The reality series returned for the second round of episodes a month ago and started pulling worse ratings than season one did. The first episode attracted a poor 1.5 rating in the demo and 5.36 million viewers. The second episode dropped nearly 27%, pulling in a 1.1 with 4.72 million.

ABC decided to replace the next of Food Revolution with a recap of Dancing with the Stars. The numbers improved significantly, doing 227% better in the demo and attracting nearly three times as many viewers. They replaced it again this week and, though the recap show’s numbers weren’t as good, they were still much better than Food Revolution.

As a result, ABC has pulled Jamie Oliver’s Food Revolution for the remainder of the May sweeps period. The Dancing with the Stars recaps will continue through May 24th.

The network will rerun the first two installments of this season’s Food Revolution on Friday, May 27th, and the final four episodes of the new season will begin airing the following Friday, June 3rd. The season should conclude on June 24th.

Right now, it’s looks highly unlikely that Food Revolution will be renewed for a third season. A 1.1 demo rating isn’t really strong enough to keep a reality show going — even on Friday nights.

However, if more people start tuning in because there’s less competition during June, ABC could certainly bring it back for another round. Either way, it seems unlikely that execs will make a final decision until after the second season finishes airing.

But, what do you think? Given its performance, should ABC have renewed Jamie Oliver’s show for a second season or cancelled it after one year? Do you watch? What do you like or dislike about it?

 

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{ 81 comments… read them below or add one }

Megan Clarke May 22, 2014 at 7:39 pm

I agree with linn. America just wants the easy way out. We care more about money and faster ways of doing things then we do our own health and our children’s health. This show has inspired me to make a change even if nobody else will. I want my kids to know what a potato is and where it comes from. Our country is going down fast and it’s going to take big disaster for to get better, IF we don’t do something now.

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SlayerS_BoXer May 7, 2012 at 2:46 am

I WANT THIS SHOW BACK ON TV!! I NEED TO WATCH MORE!! Jamie oliver is too fun!!

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philippa April 20, 2012 at 12:23 pm

We enjoy watching Jamie at home, here in Greece. The article is very disappointing… america should start changing its mind.

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linn April 19, 2012 at 9:17 am

i loved the jamie show and was so disappointed for the canceling—i will follow him on the net if i have to—the reason Jamie was canceled because he enlightened all of the public about ””’PINK SLIME”’ and it is a rotten shame–when someone speaks out for our health and childrens’ welfare we pay people to do this???? THANK YOU JAMIE OLIVER AND GOD THANKS YOU TOO—this is showing me how corrupt some of these stations are and ii am so disgusted — i knew something was wrong with the hamburg before Jamie exposed it–i never bought hamburg again at the store–had a well trusted butcher grind it or i did it myself with a roast…. but just to cancell his show because the co. went bankrupt!!!–this does prove what we are hearing –putting $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ before health of the people—more investigations are being made and with the help of GOD–more will be vanquished..i am very careful and even more so since his show was cancelled!!!!!—we have to support the people who are exposing the truth.

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