When The Event was being promoted last summer, the producers made a point of saying that the series would be different from ABC’s failed FlashForward series. It turns out there were more unintentional similarities than they would have liked. Like FlashForward, NBC’s The Event has been cancelled after one season on the air.
The Event follows Sean Walker (Jason Ritter) who’s investigating the mysterious disappearance of his girlfriend. He slowly begins to uncover a huge cover-up that’s beyond belief. Others in the cast include Sarah Roemer, Laura Innes, Ian Anthony Dale, Scott Patterson, Clifton Collins Jr., Taylor Cole, Lisa Vidal, Bill Smitrovich, Zeljko Ivanek, and Blair Underwood.
The serial drama started out with healthy numbers on September 20th, registering a 3.6 rating in the 18-49 demographic and 10.88 million viewers. Unfortunately those digits started to fall immediately. The series lost 19% of its demo viewers in week two and another 17% in week three. From there, things basically just got worse and worse.
NBC announced that they were putting the TV series on hiatus over the holidays and indicated they would give it a relaunch in early 2011. That’s never a good sign and it certainly didn’t help the ratings. The Event lost more than 26% in the demo between its last episode in November 2010 and its first in March 2011. The ratings stabilized but not at an acceptable level.
The Event currently averages a 1.8 in the 18-49 demographic and 5.72 million viewers. As poor as that is, the average is only that high because of the early season numbers.
It’s no surprise that NBC has decided to pull the plug. There are two episodes remaining in the series and thankfully they’ll provide some sense of closure for the devoted fans that hung in there.
What do you think? Why didn’t The Event survive? Why did so many people bail on the series, even before the long hiatus?
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Image courtesy NBC.