Tonight’s episode of Lipstick Jungle is the last episode shot for the NBC series. After a disappointing showing in the ratings, NBC opted not to order any additional episodes, effectively cancelling the TV show. Actress Brooke Shields subsequently proclaimed that the show hadn’t been cancelled and NBC started to backpedal a bit. Now, as we come to the end of the series’ second season, how do things stand?
Based on a best-selling book by Candace Bushnell, Lipstick Jungle follows the lives of three high-powered friends, played by Shields, Kim Raver, and Lindsay Price. The rest of the cast includes performers like Paul Blackthorne, Andrew McCarthy, Robert Buckley, Sarah Hyland, David Norona, Dylan Clark Marshall, Seth Kirschner, Matt Lauria, David Alan Basche, and Marcia DeBonis.
Jungle debuted on February 7, 2008 and attracted just 7.54 million viewers and a 2.9/8 rating/share of the 18-49 demographic. The rest of the season averaged fewer than six million viewers each week and, because of the writer’s strike, only seven installments were produced. Despite the weak ratings, NBC execs decided to take a chance and renewed Lipstick for a second season of 13 episodes. If the ratings warranted it, they could always order more.
Unfortunately, absence didn’t make fans’ hearts grow fonder and even fewer people tuned in to watch season two. Airing on Wednesday nights, Jungle averaged just over five million viewers per week.
As a result, the network eventually moved Shields and company to Friday nights, following the even weaker Crusoe. In that 10pm timeslot, the drama attracted a terrible average of just over 3.4 million. It was around this time that the network decided to pass on ordering additional episodes, effectively cancelling the show. With the paltry ratings, that came as no surprise.
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Then, Shields made a public statement saying that the show hadn’t been cancelled and that the cast and crew were still working. Though that was true, her statement made the show’s prospects sound better than they were. Nothing had changed. The cast and crew were just finishing the existing 13 episode order. The writers cleaned out their offices in mid-November.
But, perhaps due to the media attention and viewer support, NBC started to backpedal a bit. The head of the network, Ben Silverman, said that he was actually waiting to see how well the final episodes performed before making up his mind about the show’s future. By all accounts, this is accurate.
This wait-and-see attitude is likely one of the reasons that Lipstick was shifted to the more attractive 9pm hour. Despite an uneven holiday schedule, Jungle’s audience has been steadily growing — climbing from 3.44 million to 4.17 million. That’s pretty decent growth, especially for a show that was essentially dumped onto Friday nights and that airs opposite Ghost Whisperer, a much more popular series that’s aimed at a similar demographic. Unfortunately, 4.17 million still isn’t very many viewers for a network show. If tonight’s ratings are even higher, will they be enough?
Where does Jungle stand? By all accounts, NBC still hasn’t made up its mind about the show’s future. After tonight, they’ll likely compile all the numbers and see if it makes financial sense to order additional episodes. It seems highly unlikely that the ladies will be back but it seems this little show still has some fight left in it. What do you think?
please do not cancel the show
I love Lipstick Jungle!!!!!!!!!!!!!!!!!!
Please bring it back!!!!!!!!!!!!!!!!!!!!!!
Nothing compares to it on TV.
PLease!!!!!!!!!!!!!!
Are they giving account to the episodes being watched online?!
I watch this show every week and the storyline keeps me coming back.
This is seriously the only show I make sure I see each week, every woman needs a show to make her smile and feel like great about herself and this one does it!
Please DO NOT CANCEL!!! I look forward to this show. THIS IS THE BEST SINCE SEX AND THE CITY!!
I absolutely LOVE Lipstick Jungle and watch it online religiously every week. PLEASE DON’T CANCEL THE SHOW!!! It’s the only one left of its kind…..
I fell in love with this show from the beginning. I cant imagine my weeks without Victoria and all of her mini disasters and her love affair and then the dramas with the other girls. I was so hooked on sex and the city and this show has so much potential compared to the crummy stuff out there. I too DVR’d this on Friday nights. I think in a better time slot with some reruns out there that the fan base could grow quite a bit. I understand the Friday Night Lights phenom…I too love it but it’s for a… Read more »
Ohhh, come-on “Friday night lights” instead of “Lipstick Jungle” I haven’t even watched 1 episode of that show. It’s better than the Rosie O’Donnel show that was suppose to replace “Lipstick Jungle” I know I won’t watch that either. PLEASE PLEASE bring LIPSTICK JUNGLE back. I can’t speak for everyone, but personally tired of seeing reality shows, My Name is Earl & Momma Boys inc. before it starts Rosie O’Donnel should be canceled leaving a time slot open and insome for a better series like LIPSTICK JUNGLE. CBS take the advice of the partitions from the fans of LIPSTICK JUNGLE… Read more »
This is my favorite show! I didn’t even know it was moved to Fridays. I watch online every week. Don’t cancel it!
I love LJ and only watch it on DVR because I’m out on Friday nights! The demo may be younger and more active than previously thought and expecting us to stay in after working a long week for a TV show isn’t going to happen. Air it any weeknight or take into consideration DVR ratings and I’m sure it will have the numbers to come back! Listen to what your audience wants!
Please don’t cancel it. It is the next best thing to Sex in the City and that was on a premium network. Why not keep a show that all women in the world that enjoyed Sex in the City can see without having to BUY/ RENT the DVD’s. We need Lipstick Jungle!!!
I love this show – finally a chic show that we’ve been needing!!
Please do not cancel!! Love it! Watched every episode or DVR’d it for later!
This show is too good to go away. Please give it a chance!
This is the BEST show since…. I don’t know when. I am not into TV, and it’s because it’s nothing more than reality shows. I want to get away when I watch TV. Something that has a story. I only came across this by chance. I had never heard of it. (Like I said, I don’t watch TV) Once I watched it, I WAS HOOKED! Candace has some awesome talent. This would be a very sad loss to people that like a story. Even my 11year old daughter looks forward to it. Please don’t cancel it. Please.
You can’t cancel this show. One, you’ve got to put more buzz about it out there. I happened to stumble acrossed it in the latter part of the first season. Because I don’t watch TV, I didn’t even know about it. Get more articles written about the show and the characters on talk shows. Move it to a time slot that holds more TV time for the demographics it’s targeting. With the economy the way it is, people have little money to go out, hence they stay at home and watch TV. Get the show more exposure. I love the… Read more »