“The Neighbors” Shows Strong Lead-in Retention as ABC’s 8-9pm Comedies Top NBC’s Comedies on Wednesday
Early info on ABC’s Wednesday, ahead of the regular press release. Please note: Ratings for Wednesday’s Presidential Debate will be “sustained” by Nielsen.
At 8pm opposite Fox’s The X Factor and CBS’ Survivor: Philippines, ABC’s The Middle beat out its NBC comedy competition (Animal Practice) by 2.7 million viewers and by 47% in Adults 18-49. In addition the ABC comedy bested Survivor in both Adults 18-34 (+7%) and Women 18-34 (+13%).
Retaining an impressive 91% of its Adult 18-49 lead-in at 8:30pm and 94% in Women 18-34, against the second half-hours of X Factor and Survivor, ABC’s The Neighbors defeated its freshman comedy competition (NBC’s Guys with Kids) by double digits in Total Viewers (+20%) and young adults (+11%).