A few days after announcing that CW Now was going on hiatus, the CW network has officially pulled the plug on the entertainment newsmagazine.
The youth-oriented show relied heavily on product placement but just never caught on with its targeted youth viewers. The show’s ratings have been dismal at best but has likely remained on the air because of sponsor agreements.
In a written statement, CW’s COO John Maatta expressed that he felt the series was actually a success on many levels — primarily because today’s networks are looking to work with advertisers in new ways to generate additional income. “While you always wish the ratings were higher, we are proud of CW Now and how it improved every week from a creative standpoint. The program was a highly collaborative endeavor, and you can’t put a price tag on what we learned from this project.”