A few days after announcing that CW Now was going on hiatus, the CW network has officially pulled the plug on the entertainment newsmagazine.
The youth-oriented show relied heavily on product placement but just never caught on with its targeted youth viewers. The show’s ratings have been dismal at best but has likely remained on the air because of sponsor agreements.
In a written statement, CW’s COO John Maatta expressed that he felt the series was actually a success on many levels — primarily because today’s networks are looking to work with advertisers in new ways to generate additional income. “While you always wish the ratings were higher, we are proud of CW Now and how it improved every week from a creative standpoint. The program was a highly collaborative endeavor, and you can’t put a price tag on what we learned from this project.”
The final two episodes are scheduled to air on the next two Sunday nights, finishing up February 24th.Stay tuned!
I’m glad they cancelled this idiotic show. It was never really an entertainment or news program at all! They never discussed anything Hollywood or news making information. It was basically just an subtle infomercial about cool & trendy items, styles, products, etc. of the stars so that everyone else could have it. It was just the usual superficial garbage of rich living materialism; this show was no Entertainment tonight (Hollywood News) nor TMZ (Actual Hollywood Gossip). With the economy entering a recession right now, the viewing audience couldn’t even afford such extravegance this ridiculous show was advertising. Advertising the usual… Read more »