A&E has announced that the fourth season of the very popular Duck Dynasty series will start airing on Wednesday, August 14th. It’s unclear how many episodes have been ordered this time around but the previous two seasons had 13 installments apiece.

Here’s the press release:

A&E’S RECORD-SHATTERING HIT SERIES ‘DUCK DYNASTY’ RETURNS FOR A FOURTH SEASON ON WEDNESDAY, AUGUST 14 AT 10PM ET/PT

NEW YORK, NY, JULY 23, 2013 – The bearded, bayou-dwelling redneck nation has been established. Clean off your camo as everyone’s favorite duck moguls return for a funny, functional and family-filled fourth season. All-new episodes of cable’s #1 non-fiction series “Duck Dynasty” begin Wednesday, August 14 at 10PM ET/PT with a special one-hour season premiere.

America’s most recognizable family is back. The Robertsons have built a multi-million dollar sporting empire manufacturing duck calls in Monroe, Louisiana and have earned a seat in homes across the country with their special brand of downhome practicality, southern charm and sharp sense of humor. Every day affairs are met by Willie’s growing business ideas, Phil’s fatherly advice, Mrs. Kay’s delicious recipes, Uncle Si’s oddball philosophies and Jase’s endless need to hunt, fish and rib his brothers. They are the family that works together, plays together and of course, eats together. The whole family joins in for more adventures on the bayou, where day to day life may be mundane for some, but for the Robertsons, is anything but dull.

In the special one-hour season premiere, the ladies enlist Uncle Si to distract Phil & Kay by taking them on a walk down memory lane while Willie, Jase and Jep set-up a surprise vow renewal for their 49th anniversary. But true to form, Si recalls things differently.

The season 3 finale of “Duck Dynasty” was watched by a record-breaking 9.6 million total viewers, 5.6 million adults 25-54, 5.5 million adults 18-49 and 2.6 million adults 18-34, making it the most-watched series telecast in A&E history among all key demos. Season three also averaged 8.4 million total viewers, 4.8 million adults 18-49 and 4.7 million adults 25-54, making it cable’s #1 non-fiction series last year, and the #2 original series overall (behind only AMC’s “Walking Dead”).

“Duck Dynasty” is produced for A&E Networks by Gurney Productions. Executive producers for Gurney Productions are Deirdre Gurney and Scott Gurney. Executive producers for A&E are Elaine Frontain Bryant and Lily Neumeyer.

About A&E Network
A&E is “Real Life. Drama.” Now reaching more than 99 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic. A&E offers a diverse mix of high quality entertainment ranging from the network’s original scripted series, including “The Glades,” “Longmire” and “Bates Motel,” to signature non-fiction franchises, including the Emmy-winning “Intervention,” “Duck Dynasty,” “Beyond Scared Straight” and “Storage Wars,” and the most successful justice shows on cable, including “The First 48.” The A&E website is located at www.aetv.com. For more press information and photography please visit us on the web at press.aenetworks.com.

What do you think? Will you be tuning in for the new season? Why do you think it’s so popular?