ABC is playing dress up. Variety reports the network is developing a new fashion drama called Icon.

From writer Anne Marie O’Connor, the series “is about an up-and-coming designer whose rising star makes it more difficult to escape his inner demons.”

O’Connor will executive produce the primetime soap alongside Dawn Ostroff, Jon Koa, and Sanaa Hamri.

What do you think? Are you a fan of fashion? Would you watch Icon?