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FOX TV Show Ratings for 2012-13 Season Premiere Week

The fourth network offers their spin on the ratings for the first week of the 2012-13 season. The folks at FOX make particular mention of American Dad, Ben & Kate, Bob’s Burgers, Bones, Family Guy, Fringe, Glee, The Mindy Project, The Mob Doctor, New Girl, The Simpsons, and The X Factor.

NATIONAL NIELSEN RATINGS FOR THE WEEK OF SEPTEMBER 24 – 30, 2012

FOX PROPELLED TO PREMIERE WEEK WIN AMONG ADULTS 18-34 AND TEENS BY TUESDAY NIGHT COMEDY BLOCK AND SUNDAY ANIMATED LINE-UP COMBINED WITH “THE X FACTOR,” “BONES,” AND “GLEE”

Last week, the premiere of FOX’s Tuesday comedy block and the return of the Sunday Animation line-up combined with THE X FACTOR, BONES and GLEE to lead the network to a premiere week win among Adults 18-34 and Teens. For the week, FOX ranked No. 2 among Adults 18-49.

FOX had the following shows in the Top 20 programs of the week:

· 4 of the Top 20 programs among Adults 18-49: SIMPSONS (No. 9), THE X FACTOR-WED (No. 13 tie), FAMILY GUY (No. 16) and THE X FACTOR-THU (No. 17 tie).

· 9 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 3 tie), SIMPSONS (No. 3 tie), NEW GIRL SP-9/25 8PM (No. 10 tie), NEW GIRL (No. 12 tie), THE X FACTOR-WED (No. 12 tie), AMERICAN DAD (No. 14), BOB’S BURGERS (No. 15), THE X FACTOR-THU (No. 16 tie) and MINDY PROJECT (No. 18 tie).

· 9 of the Top 20 programs among Teens: FAMILY GUY (No. 2), SIMPSONS (No. 4), THE X FACTOR-THU (No. 5 tie), AMERICAN DAD (No. 9 tie), THE X FACTOR-WED (No. 11), BOB’S BURGERS (No. 12 tie), GLEE (No. 12 tie), NEW GIRL (No. 15 tie) and NEW GIRL SP-9/25 8PM (No. 19 tie).

Nightly and Program Highlights

MONDAY

8:00-9:00 BONES: (Adults 18-49: 2.3/6, 7.6 Mil Total Viewers)

9:00-10:00 THE MOB DOCTOR: (Adults 18-49: 1.3/3, 3.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.8/5, 5.7 Mil Total Viewers)

FOX ranked No. 4 on Monday night among Adults 18-49 and Adults 18-34.

Week two of BONES posted a 2.3/6, even with the previous week’s premiere in both Adults 18-49 (9/17/12, 2.3/7) and up +5% among Adults 18-34 (2.0/6 vs. 1.9/6).

At 9p the second episode of THE MOB DOCTOR did a 1.3/3 in Adults 18-49.

TUESDAY

8:00-8:31 NEW GIRL (S): (A18 49: 2.8/9, 5.4 Mil Total Viewers)

8:31-9:00 BEN AND KATE (P): (A18 49: 2.1/6, 4.2 Mil Total Viewers)

9:00-9:30 NEW GIRL (P): (A18 49: 2.8/8, 5.2 Mil Total Viewers)

9:30-10:00 THE MINDY PROJECT (P): (A18 49: 2.4/6, 4.7 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18 49: 2.5/7, 4.9 Mil Total Viewers)

On Tuesday, FOX ranked No. 3 for the night in Adults 18-49 and won the night in Adults 18-34. FOX outperformed the No. 2 network for the night (NBC) in Adults 18-34 by +27% (2.8 vs. 2.2).

FOX aired four of the top five programs of the night in Women 18-34. NEW GIRL at 8p was the second highest-rated program of the night in Adults 18-34 (behind NBC’s The Voice.)

With its first episode this season, a special telecast of NEW GIRL at 8p posted a 2.8/9 in Adults 18-49 and retained 100% of NEW GIRL’s finale rating last spring in Adults 18-49 (2.8 on 5/8/12, 9p). NEW GIRL at 8p was the highest rated program of the night in Men 18-34 and won the 8p half hour in Adults 18-34.

At 8:30p the debut of BEN AND KATE posted a 2.1/6 among Adults 18-49. BEN AND KATE produced a very strong 3.0 rating in the core demo of Women 18-34.

A second original episode of NEW GIRL at 9p posted a 2.8/8, retaining 100% of its finale last spring in Adults 18-49 (2.8 on 5/8/12). NEW GIRL at 9p tied as the second highest-rated program of the night in Teens and won the 9p half hour in Adults 18-34 and Teens.

The series debut of THE MINDY PROJECT at 9:30p delivered a 2.4/6 in Adults 18-49. THE MINDY PROJECT was up vs. Raising Hope’s 9:30p season average last year by +4% in Adults 18-49 (2.4 vs. 2.3) and +17% in Adults 18-34 (2.7 vs. 2.3).

THE MINDY PROJECT retained 86% of its NEW GIRL lead-in among Adults 18-49, higher than last year’s season premiere of Raising Hope out of NEW GIRL in the 9:30p half hour (65%).

In head to head competition in the 9:30p half hour, THE MINDY PROJECT outperformed NBC’s The New Normal by +20% in Adults 18-49 (2.4 vs. 2.0) and +80% in Adults 18-34 (2.7 vs. 1.5). THE MINDY PROJECT won the 9:30p half hour in Adults 18-34.

WEDNESDAY

8:00-10:00 THE X FACTOR: (A18 49: 3.4/10, 9.6 Mil Total Viewers)

FOX won the night in Adults 18-49, Adults 18-34 and Teens. In fact, FOX outperformed the No. 2 networks of the night by +17% in Adults 18-49 (3.4 vs. 2.9 for ABC and CBS) and +41% in Adults 18-34 (3.1 vs. 2.2 for ABC).

Facing the most amount of original competition so far this season, THE X FACTOR posted 3.4/10 among Adults 18-49 and was up +1% from the previous week in Total Viewers (9.6 Mil. vs. 9.5 Mil.).

THE X FACTOR was the second highest-rated program of the night in Adults 18-49, Adults 18-34 and Teens.

THE X FACTOR showed substantial growth in its last half hour vs. its first: +24% in Adults 18-49 (3.6 vs. 2.9) and +23% in Total Viewers (10.2 vs. 8.3 Mil.)

THURSDAY

8:00-9:00 THE X FACTOR: (Adults 18-49: 3.2/10, 9.4 Mil Total Viewers)

9:00-10:00 GLEE: (Adults 18-49: 2.4/7, 5.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 2.8/8, 7.6 Mil Total Viewers)

On Thursday, FOX ranked No. 3 for the night in Adults 18-49 and won the night in Adults 18-34 and Teens.

THE X FACTOR posted a 3.2/10 among Adults 18-49. In the face of premiere competition this week THE X FACTOR showed solid retention from the previous week in Adults 18-49 (94%, Wed/Thu).

THE X FACTOR was up from Wednesday’s telecast by +13% in Teens (2.7/11 vs. 2.4/9) and was the highest rated program of the night in Teens.

THE X FACTOR showed substantial growth in its last half hour vs. its first: +21% in Adults 18-49 (3.5 vs. 2.9) and +19% in Total Viewers (10.2 vs. 8.6 Mil.)

Airing against the season premiere of Grey’s Anatomy (complete with plane-crash-cliffhanger resolution), GLEE did a 2.4/7 among Adults 18-49. GLEE ranked No. 2 in its hour in Adults 18-34 and won the hour in Teens.

FRIDAY

8:00-9:00 THE X FACTOR (RS): (Adults 18-49: 1.2/4, 3.4 Mil Total Viewers)

9:00-10:00 FRINGE (P): (Adults 18-49: 1.1/4, 3.1 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.1/4, 3.2 Mil Total Viewers)

FOX won the night in Adults 18-34 and Teens (tie) and ranked No. 4 in Adults 18-49.

At 8p an encore of THE X FACTOR posted a 1.2/4 in Adults 18-49.

The season premiere of FRINGE at 9p posted a 1.1/4 among Adults 18-49, up +10% from last season’s finale (5/11/12, 1.0/3).

SATURDAY

7:51-11:33 FOX COLLEGE FOOTBALL: (Adults 18-49: 1.2/4, 3.8 Mil Total Viewers)

8:00-11:00 FOX PRIME: (Adults 18-49: 1.1/4, 3.7 Mil Total Viewers)

On Saturday, FOX ranked No. 2 among Adults 18-49 and No. 1 among Adults 18-34 (tie) with FOX COLLEGE FOOTBALL.

SUNDAY

7:00-7:56 NFL OVERRUN: (A18 49: 10.3/31, 27.5 Mil Total Viewers)

7:56-8:00 THE OT: (A18 49: 5.9/17, 14.8 Mil Total Viewers)

8:00-8:30 THE SIMPSONS (P): (A18 49: 3.8/10, 8.1 Mil Total Viewers)

8:30-9:00 BOB’S BURGERS (P): (A18 49: 2.6/6, 5.5 Mil Total Viewers)

9:00-9:30 FAMILY GUY (P): (A18 49: 3.3/8, 6.5 Mil Total Viewers)

9:30-10:00 AMERICAN DAD (P): (A18 49: 2.5/6, 5.2 Mil Total Viewers)

7:00-10:00 FOX PRIME: (A18 49: 5.1/13, 12.4 Mil Total Viewers)

FOX ranked No. 2 for the night in Adults 18-49, Total Viewers and Adults 18-34 and won the night in Teens.

At 8p the premiere of THE SIMPSONS did 3.8/10 in Adults 18-49, up +31% from last season’s average (vs. 2.9). THE SIMPSONS was the second highest-rated entertainment program of the night in Adults 18-49 (just one-tenth behind Once Upon A Time) and tied with FAMILY GUY as the highest-rated entertainment program in Adults 18-34.

Following at 8:30p the season premiere of BOB’S BURGERS posted a 2.6/6, up +37% from last year’s March debut (3/11/12) and its season average (both 1.9).

At 9p the season premiere of FAMILY GUY did a 3.3/8 among Adults 18-49, up +10% from its season average (vs. 3.0). FAMILY GUY tied THE SIMPSONS as the highest-rated entertainment program of the night in Adults 18-34.

The AMERICAN DAD season premiere at 9:30p did a 2.5/6, showing an advantage of +9% over its season average last year (vs. 2.3).

SEPTEMBER 24 – 30, 2012

TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 2.6/8 FOX 2.5/9 FOX 6.9
ABC 2.2/6 ABC 1.7/6 ABC 8.3
CBS 2.4/7 CBS 1.4/5 CBS 10.7
NBC 2.9/8 NBC 2.4/8 NBC 8.2

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

 

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{ 1 comment… read it below or add one }

SNAPPS October 3, 2012 at 12:07 pm

Things can get complicated when you want to try and record all your favorite primetime shows. I’ve had this problem forever, and I’ve had different recordings set up on different DVRs to make it happen. It’s always a headache and it can be tiresome.

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