Once Upon a Time: 2011-12 TV Season Ratings

Once Upon a Time ratingsHere are the latest ratings for Once Upon a Time. This ABC TV series follows fairy tale characters who’ve been cursed and end up living in a small town in Maine. The first season of Once Upon a Time typically airs Sunday nights at 8pm on the ABC network.

These are the TV show’s ratings for the 2011-12 season, the best way to tell if Once Upon a Time is going to be cancelled or renewed for season two. Check out our ABC ratings report card to see how this show’s numbers compare with the others on the network.

These figures will be updated as the weeks progress so be sure to bookmark and return to this page:

Final season one averages: 3.3 rating in the 18-49 demographic with 9.92 million total viewers.

Episode 01-22: Sunday, 05/13/12
3.3 in the demo (+10% episode-to-episode change) with 9.66 million; first in the timeslot.
Season average: 3.27 in the demo with 9.92 million.
Demo average rank: #3 of 22 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-21: Sunday, 05/06/12
3.0 in the demo (0% episode-to-episode change) with 8.95 million; first in the timeslot.
Season average: 3.27 in the demo with 9.93 million.
Demo average rank: #3 of 22 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-20: Sunday, 04/29/12
3.0 in the demo (0% episode-to-episode change) with 9.20 million; first in the timeslot.
Season average: 3.29 in the demo with 9.98 million.
Demo average rank: #3 of 22 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-19: Sunday, 04/22/12
3.0 in the demo (+7% episode-to-episode change) with 8.84 million; first in the timeslot.
Season average: 3.30 in the demo with 10.02 million.
Demo average rank: #3 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-18: Sunday, 04/01/12
2.8 in the demo (-3% episode-to-episode change) with 8.36 million; second in the timeslot.
Season average: 3.32 in the demo with 10.08 million.
Demo average rank: #3 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-17: Sunday, 03/25/12
2.9 in the demo (0% episode-to-episode change) with 8.82 million; first in the timeslot.
Season average: 3.35 in the demo with 10.18 million.
Demo average rank: #3 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-16: Sunday, 03/18/12
2.9 in the demo (0% episode-to-episode change) with 8.69 million; first in the timeslot.
Season average: 3.38 in the demo with 10.27 million.
Demo average rank: #3 of 20 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-15: Sunday, 03/11/12
2.9 in the demo (-15% episode-to-episode change) with 9.29 million; tied for first in the timeslot.
Season average: 3.41 in the demo with 10.37 million.
Demo average rank: #3 of 19 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-14: Sunday, 03/04/12
3.4 in the demo (+10% episode-to-episode change) with 10.67 million; first in the timeslot.
Season average: 3.44 in the demo with 10.45 million.
Demo average rank: #3 of 19 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-13: Sunday, 02/19/12
3.1 in the demo (+3% episode-to-episode change) with 9.84 million; XXXXXX in the timeslot.
Season average: 3.45 in the demo with 10.44 million.
Demo average rank: #3 of 18 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-12: Sunday, 02/12/12
3.0 in the demo (-14% episode-to-episode change) with 8.65 million; second in the timeslot.
Season average: 3.48 in the demo with 10.48 million.
Demo average rank: #3 of 17 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-11: Sunday, 1/29/12
3.5 in the demo (+9% episode-to-episode change) with 10.91 million; second in the timeslot.
Season average: 3.52 in the demo with 10.65 million.
Demo average rank: #3 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-10: Sunday, 1/22/12
3.2 in the demo (-3% episode-to-episode change) with 9.33 million; second in the timeslot.
Season average: 3.52 in the demo with 10.63 million.
Demo average rank: #3 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-09: Sunday, 1/15/12
3.3 in the demo (-11% episode-to-episode change) with 9.83 million; third in the timeslot.
Season average: 3.56 in the demo with 10.77 million.
Demo average rank: #3 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-08: Sunday, 1/8/12
3.7 in the demo (+28% episode-to-episode change) with 10.35 million; second in the timeslot.
Season average: 3.59 in the demo with 10.89 million.
Demo average rank: #3 of 16 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-07: Sunday, 12/11/11
2.9 in the demo (-9% episode-to-episode change) with 8.92 million; fourth in the timeslot at 8pm, third at 8:30pm.
Season average: 3.57 in the demo with 10.96 million.
Demo average rank: #3 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-06: Sunday, 12/04/11
3.2 in the demo (-6% episode-to-episode change) with 9.66 million; third in the timeslot.
Season average: 3.68 in the demo with 11.31 million.
Demo average rank: #3 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-05: Sunday, 11/27/11
3.4 in the demo (-11% episode-to-episode change) with 10.69 million; third in the timeslot.
Season average: 3.78 in the demo with 11.63 million.
Demo average rank: #2 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-04: Sunday, 11/13/11
3.8 in the demo (0% episode-to-episode change) with 11.36 million; second in the timeslot.
Season average: 3.88 in the demo with 11.87 million.
Demo average rank: #2 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-03: Sunday, 11/06/11
3.8 in the demo (-3% episode-to-episode change) with 11.45 million; second in the timeslot.
Season average: 3.90 in the demo with 12.04 million.
Demo average rank: #2 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-02: Sunday, 10/30/11
3.9 in the demo (-2% episode-to-episode change) with 11.74 million; third place in the timeslot at 8pm, second at 8:30pm.
Season average: 3.95 in the demo with 12.34 million.
Demo average rank: #2 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

Episode 01-01: Sunday, 10/23/11
4.0 in the demo with 12.93 million; second in the timeslot, behind FOX’s World Series coverage.
Demo average rank: #2 of 15 scripted TV shows on the network (Fall 2011 – Spring 2012).

ABC was up by 67% in the timeslot when compared year-to-year to an episode of Extreme Makeover: Home Edition. It was up by a whopping 135%, when compared to last week’s installment of Makeover in the same timeslot. It was a very good showing for the network right out of the gate.


Note: These ratings are collected by the Nielsen company and are the final national numbers. These are different from the fast affiliate numbers which are just estimates of the actual ratings and are reported on by most other outlets. The final nationals are typically released within 24 hours of the programming or, in the case of weekends and holidays, a couple days later.

What do you think? Do you like the Once Upon a Time TV series? Do you think it should be cancelled or renewed for a second season?

119 Comments · Read them below or add one

  1. Craig says

    PLEASE DON’T CANCEL!!! I Love this TV show and I watch it every sunday and again on hulu. It’s new and exciting. The fairytale stories, and characters many of us grew up with and know their stories. Now these fairytale characters have a brand new story to tell and it has the best twist of all. Those characters with all that love conquers all now have new obstacles to overcome. Please continue the show. Continue telling the story. Will good triumph over evil? What is their agenda for those who know about the curse? Will Snow Whites daughter Emma save them? Will they remember the lives they had before the curse that brought them from their fairytale world to our world, and will they all be reunited. So please continue the series. We need more seasons to tell us the story of what may or may not happen to thoes who live in Storybrook.

  2. MOM of 3 says

    PLEASE DONT CANCEL!!!!!! Me, my husband, and my 3 daughters all watch this together and look forward to each new episode. I look forward to that time. Watching an INCREDIBLE show and spending time with my family.

  3. Anonymous says

    Do Not cancel! Reality shows are cheap to make but idiotic. Some of us still enjoy good old series. This is a good show.

  4. Robyn says

    PLEASE DON’T CANCEL! I love this show. Love it. Love it. Love it. This and Revenge are my two new faves!

  5. Kathy says

    I watch this with my teenage son and we love it. Please don’t cancell it. You know how hard it is to get a 16 yr to sit down and watch something with the family. FAMILY tv needs to stay.

  6. Diane says

    I love the show I hope it last along time its nice to get
    away from this world . I would love to be
    on the show it looks like so much fun.
    Thanks Diane

  7. michele s. says

    Even though I love this show, I don’t think it should go on too long, or its going to get stupid. Maybe one more season and thats it. My husband doesn’t think there should be more than 1 season.

  8. Howard says

    Although my wife and I are seniors, Once Upon a Time is our favorite TV series. Please keep it on the air!

  9. Casie says

    My children and I really love this show! Please keep it on! Its nice to have a series your whole family can enjoy!!

    • Sam says

      I completely agree! There really isn’t anything on TV (except Once Upon a Time) that I feel comfortable watching with my children. There just aren’t shows like the Cosby Show, Growing Pains or Family Ties that the whole family can watch. I love that we can sit down together and dive into the world of make believe. We love seeing the new characters that they focus on each week. I am hoping that they give this show a chance to grow.

  10. Angie says

    Love this show! I’m super busy during the week between school, work and my son, and by the end of the week I look forward to sitting down and losing myself in this series. It’s nice to see an original screenplay that grabs you and keeps you coming back for more. Good job ABC!

  11. Kathie says

    I love this show! I’ve watched each episode at least twice! I can’t wait to see what happens next! This is one of the best shows I’ve seen on tv in a long, long time! PLEASE, do not cancel this show. The cast is excellent, the acting superior, and the storyline is so original! Keep a good thing going for once!!!!! Thanks!

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