The fourth network offers their spin on the ratings for the second week of the 2012-13 season with 10 of the top 20 shows in the coveted demo.
The folks at FOX make particular mention of American Dad, Ben and Kate, Bob’s Burgers, Bones, The Cleveland Show, Family Guy, Fringe, Glee, The Mindy Project, The Mob Doctor, New Girl, Raising Hope, The Simpsons, and The X Factor.
NATIONAL NIELSEN RATINGS FOR THE WEEK OF OCTOBER 1 – 7, 2012
Last week, FOX’s Tuesday comedy block, the Sunday Animation line-up combined with THE X FACTOR, BONES and GLEE to lead the network to rank No. 1 among Teens, No. 2 among Adults 18-34 and No. 3 among Adults 18-49.
FOX had the following shows in the Top 20 programs of the week:
· 4 of the Top 20 programs among Adults 18-49: THE X FACTOR-WED (No. 8), FAMILY GUY (No. 10), THE X FACTOR-THU (No. 13) and SIMPSONS (No. 15).
· 10 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 2), SIMPSONS (No. 4), THE X FACTOR-WED (No. 5), NEW GIRL (No. 9 tie), AMERICAN DAD (No. 9 tie), FOX NEWS PRESIDENTAL DEBATE PST (No. 12), BOB’S BURGERS (No. 14 tie), THE X FACTOR-THU (No. 14 tie), CLEVELAND SHOW (No. 16) and GLEE (No. 18).
· 8 of the Top 20 programs among Teens: FAMILY GUY (No. 2), THE X FACTOR-WED (No. 4 tie), SIMPSONS (No. 4 tie), GLEE (No. 4 tie), THE X FACTOR-THUR (No. 7), AMERICAN DAD (No. 9), BOB’S BURGERS (No. 10) and THE CLEVELAND SHOW (No. 14).
· 2 of the Top 20 programs among Total Viewers: THE X FACTOR-WED (No. 18) and THE X FACTOR- THUR (No. 20).
Nightly and Program Highlights
MONDAY
8:00-9:00 BONES: (Adults 18-49: 2.1/6, 7.0 Mil Total Viewers)
9:00-10:00 THE MOB DOCTOR: (Adults 18-49: 1.0/2, 3.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.6/4, 5.2 Mil Total Viewers)
On Monday, FOX ranked No. 4 for the night in Adults 18-49 and No. 3 in Adults 18-34.
BONES posted a 2.1/6 among Adults 18-49. BONES was the second highest-rated drama of the night outperforming both ABC’s Castle (1.9/5) and CBS’ Hawaii Five-O (2.0/5) by +11% and +5% in Adults 18-49, respectively. At 9p THE MOB DOCTOR posted a 1.0/2 in Adults 18-49.
TUESDAY
8:00-8:30 RAISING HOPE (P): (A18 49: 1.7/5, 3.9 Mil Total Viewers)
8:30-9:00 BEN AND KATE: (A18 49: 1.6/5, 3.2 Mil Total Viewers)
9:00-9:30 NEW GIRL: (A18 49: 2.8/7, 5.0 Mil Total Viewers)
9:30-10:00 THE MINDY PROJECT: (A18 49: 1.9/5, 3.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.0/6, 4.0 Mil Total Viewers)
FOX won the night in Adults 18-34, outperforming the No. 2 nets of the night (CBS and NBC) by +24% (2.1 vs. 1.7 for both). FOX ranked No. 3 for the night in Adults 18-49.
At 8p the season premiere of RAISING HOPE posted a 1.7/5 among Adults 18-49, on par with its 8p average last spring (3/6/12-4/3/12, 1.7/6).
Week two of BEN AND KATE delivered a 1.6/5 and retained 94% of its RAISING HOPE lead-in (1.6 vs. 1.7).
NEW GIRL at 9p posted a 2.8/7 in Adults 18-49. NEW GIRL was the highest rated program of the night in Adults 18-34 with a 3.1 rating.
Following at 9:30p week two of THE MINDY PROJECT posted a 1.9/5 in Adults 18-49. THE MINDY PROJECT won the 9:30p half hour in Adults 18-34 and outperformed The New Normal in head to head competition by +12% in Adults 18-49 (1.9 vs. 1.7) and +47% in Adults 18-34 (2.2 vs. 1.5).
WEDNESDAY
8:00-9:00 THE X FACTOR: (A18 49: 3.5/11, 9.7 Mil Total Viewers)
9:00-10:33 FOX NEWS: PRESIDENTIAL DEBATE ’12 (S): Sustained
10:33-10:39 FOX NEWS: DEBATE ANALYSIS (S): (A18 49: 2.4/6, 5.7 Mil Total Viewers)
8:00-10:39 FOX PRIME: (A18 49: 3.4/10, 9.3 Mil Total Viewers)
On Wednesday, FOX won the night in Adults 18-49, Adults 18-34 and Teens. To date, FOX has won every Wednesday night THE X FACTOR has aired this season.
THE X FACTOR posted a 3.5/11 among Adults 18-49, up +3% from the previous week (3.4/10). Versus the previous week’s comparable 8-9p hour THE X FACTOR was up +9% (3.2/10, 8-9p).
THE X FACTOR was the highest-rated entertainment program of the night in Adults 18-49, Adults 18-34 and Teens.
In Total Viewers THE X FACTOR was up over last week in the comparable 8-9p hour by +8% (9.7 vs. 9.0 Mil.)
The FOX News: Presidential Debate ’12 from 9-10:33p was sustained. From 10:33-10:39p, FOX News: Debate Analysis posted a 2.4/6 in Adults 18-49.
THURSDAY
8:00-9:00 THE X FACTOR: (Adults 18-49: 3.2/10, 9.3 Mil Total Viewers)
9:00-10:00 GLEE: (Adults 18-49: 2.6/7, 6.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.9/8, 7.7 Mil Total Viewers)
FOX ranked No. 2 for the night in Adults 18-49 and won the night in Adults 18-34 and Teens. FOX outperformed the No. 2 net of the night by +24% in Adults 18-34 (2.6 vs. 2.1 for ABC).
At 8p night two of ‘Boot Camp’ on THE X FACTOR posted 3.2/10 among Adults 18-49. THE X FACTOR was even week to week in Adults 18-34 (2.7) and Teens (2.7).
GLEE posted a 2.6/7 at 9p, up +8% from the previous week in Adults 18-49 (9/27/12, 2.4/7), +5% in Total Viewers (6.1 vs. 5.8 Mil) and +22% in Teens (2.8 vs. 2.3). GLEE was the highest rated program of the night in Teens.
FRIDAY
8:00-9:00 THE X FACTOR (RS): (Adults 18-49: 1.1/4, 3.1 Mil Total Viewers)
9:00-10:00 FRINGE: (Adults 18-49: 1.0/3, 3.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.0/4, 3.0 Mil Total Viewers)
FOX ranked No. 2 on Friday night among Adults 18-34 (tie) and No. 3 in Adults 18-49 (tie).
At 8p an encore of THE X FACTOR posted a 1.1/4 among Adults 18-49.
FRINGE at 9p posted a 1.0/3 in Adults 18-49.
SATURDAY
7:03-10:41 FOX COLLEGE FOOTBALL: (Adults 18-49: 1.5/5, 4.6 Mil Total Viewers)
10:41-10:45 COLLEGE FOOTBALL POST: (Adults 18-49: 1.1/3, 3.1 Mil Total Viewers)
8:00-10:45 FOX PRIME: (Adults 18-49: 1.6/5, 4.6 Mil Total Viewers)
On Saturday, FOX ranked No. 1 among Adults 18-49 and Adults 18-34 with FOX COLLEGE FOOTBALL.
SUNDAY
7:00-7:19 THE SIMPSONS (RS): (A18 49: 1.3/4, 2.7 Mil Total Viewers)
7:19-7:29 THE SIMPSONS (RS): (A18 49: 1.9/5, 4.2 Mil Total Viewers)
7:29-7:59 THE CLEVELAND SHOW (P): (A18 49: 2.2/6, 4.5 Mil Total Viewers)
7:59-8:30 THE SIMPSONS: (A18 49: 3.1/8, 6.6 Mil Total Viewers)
8:30-9:00 BOB’S BURGERS: (A18 49: 2.3/6, 4.9 Mil Total Viewers)
9:00-9:31 FAMILY GUY: (A18 49: 3.4/8, 6.7 Mil Total Viewers)
9:31-10:00 AMERICAN DAD: (A18 49: 2.6/6, 5.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 2.5/6, 5.2 Mil Total Viewers)
FOX ranked No. 2 for the night in Adults 18-34 and Teens and No. 3 in Adults 18-49.
The season premiere of CLEVELAND did 2.2/6 in Adults 18-49, up 22% from its 7:30p premiere last fall (11/20/11, 1.8/5) as it earned its highest 7:30p telecast ever.
THE SIMPSONS at 8p posted a 3.1/8 and was the second highest-rated entertainment program of the night in Adults 18-34 and Teens, behind FAMILY GUY.
At 8:30p BOB’S BURGERS did a 2.3/6 in Adults 18-49 and showed higher retention of its SIMPSONS lead-in versus the previous week (74% vs. 68%).
FAMILY GUY posted 3.4/8, up +3% from the previous week’s season premiere (9/30/12, 3.3/8). FAMILY GUY was the highest rated entertainment program of the night in Adults 18-49, Adults 18-34 and Teens.
AMERICAN DAD at 9:30p delivered 2.6/6, up +4% from its season premiere the previous week (9/30/12, 2.5/6).
OCTOBER 1 – 7, 2012
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 2.1/6 FOX 2.0/7 FOX 5.3
ABC 2.0/6 ABC 1.5/5 ABC 7.7
CBS 2.4/7 CBS 1.6/5 CBS 10.4
NBC 2.8/8 NBC 2.3/8 NBC 7.5About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2011-2012 season at No. 1 in the key adult demographic for the eighth consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
