The premiere ratings for ABC’s Nashville TV series weren’t all that impressive but the alphabet network points out the estimates for DVR playback.
ABC’s “Nashville” Scores Big Gains Early DVR Playback
Based on Nielsen’s just-released Live + 3 Day data for last Wednesday (10/10/12), ABC’s debut of Nashville shot up over its Live + Same Day numbers by +2.7 million viewers to draw 11.6 million viewers on average and by spiked by +1.1 rating points (+39%) to deliver a 3.9 rating in Adults 18-49.