After just two weeks on the air, ABC has decided to pull Happy Town from the schedule. The TV show will be back but, for how long?
Happy Town follows the residents of a small town in Minnesota. After being plagued by kidnappings years ago, it seems the mysterious “Magic Man” has returned to start a killing spree. The cast includes features Sam Neill, M.C. Gainey, Geoff Stults, Lauren German, Amy Acker, Steven Weber, Ben Schnetzer, Sarah Gadon, Jay Paulson, and Robert Wisdom.
The series got off to a poor start two weeks ago with a 1.7 rating in the 18-49 demographic and 5.25 million viewers. Last week, for episode two, viewership took a nosedive to a 1.2 in the demo and 3.79 million viewers.
To no surprise, ABC has pulled Happy Town for the remainder of May sweeps. After tonight’s episode, the series goes on hiatus for two weeks and will return on June 2nd.
While this wouldn’t necessarily be a sign that the show will be cancelled, the ratings are. They’re terrible and there’s every expectation that they’re just going to get worse — especially with warmer weather coming and people spending less time in front of the TV.
Next week’s episode will be replaced by an edition of Primetime: What Would You Do?. On May 26th, ABC will present the network premiere of the Transformers movie.
What do you think? Why isn’t Happy Town performing better? Is it just not a very good TV show or are viewers just missing the boat?
Image courtesy ABC.