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NBC TV Show Ratings for Wednesday, October 31, 2012

The peacock network spins the numbers for Halloween evening, particularly focusing on the performances of 30 Rock (replacing Animal Practice), Guys with Kids, Law & Order: SVU, and Chicago Fire.

Wednesday Results:

* From 8-8:30 p.m. ET, a special Wednesday telecast of “30 Rock” (1.2/4 in 18-49, 3.6 million viewers overall) matched the show’s Thursday 18-49 ratings of the prior two weeks and hit a season high in total viewers (pending updates), despite the move to Wednesday to face last night’s Halloween distractions. “30 Rock” also matched NBC’s top 18-49 rating since October 3 in this highly competitive time period versus Fox’s “X Factor,” CBS’s “Survivor” and ABC’s “The Middle.”

* From 8:30-9 p.m. ET, “Guys With Kids” (1.4/4 in 18-49, 3.8 million viewers overall) built on its 18-49 lead-in by 17 percent. The increase gives “Guys With Kids” a build on lead-in with each of its six telecasts to date in this time period. The only other 8:30 comedy on ABC, CBS, NBC or Fox this season to build on its 18-49 lead-in even once is NBC’s “Up All Night.” “Guys With Kids” matched its 18-49 rating of the prior three weeks, despite last night’s Halloween distractions.

* At 9 p.m. ET, “Law & Order: Special Victims Unit” (1.7/5 in adults 18-49, 6.2 million viewers overall) retained 89 percent of the 1.9 rating for last week’s 300th episode and retained 94% of last week’s 1.8 in these preliminary fast-affiliate ratings. Last night’s “SVU” built on its lead-in by 21 percent in 18-49 rating and by 64 percent in total viewers. From its first half-hour to its second, “SVU” grew by 13 percent in both 18-49 rating (to a 1.8 from a 1.6) and total viewers (6.6 million vs. 5.9 million). “SVU” topped NBC’s time-period average last season by 70 percent in 18-49 rating (with a 1.7 vs. a 1.0) and by 28 percent or 1.4 million persons in total viewers (6.234 million vs. 4.868 million) in a highly competitive time period versus ABC’s “Modern Family” and “Suburgatory,” CBS’s “Criminal Minds” and Fox’s “X Factor.”

* Keep in mind that last season, “Law & Order: SVU” originals added an average of 47 percent to these next-day “live plus same day” ratings in 18-49 when Nielsen reported “live plus seven day” results.

* At 10 p.m. ET, “Chicago Fire” (1.5/4 in adults 18-49, 5.5 million viewers overall) retained 88 percent of its lead-in from “SVU.” From its first half-hour to its second, “Chicago Fire” grew by 7 percent in 18-49 rating, 5 percent in adults 25-54 (to a 2.0 from a 1.9) and 2 percent in total viewers (6.5 million vs. 5.4 million).

* “Chicago Fire” is the first 10 p.m. drama this week to generate a half-hour to half-hour gain in 18-49, 25-54 or total viewers (pending updates).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

 

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