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The Firm: Exiled to Saturdays; Cancelled?

The Firm canceled on ThursdaysNBC has cancelled the Thursday airings of their low-rated legal series, The Firm, and sent it packing to Saturday nights at 9pm beginning February 11th.

The Firm follows attorney Mitch McDeere (Josh Lucas), his wife Abby (Molly Parker), and their daughter Claire (Natasha Calis), as they emerge from the witness protection program after 10 years. They relocate to Washington, DC to restart their lives but problems from the past quickly resurface. The show’s cast also includes Callum Keith Rennie, Juliette Lewis, Tricia Helfer, and Shaun Majumder.

NBC had high hopes for the legal drama but it stumbled in the ratings right from the start. The two-hour premiere of The Firm registered just a 1.4 rating in the 18-49 demographic and 6.32 million viewers. The numbers got even worse once the show moved to Thursday nights and, for the past two weeks, has only mustered a 0.8 rating with fewer than three million total viewers.

It’s no surprise that NBC is banishing The Firm to Saturday nights with ratings like these. Grimm repeats will fill the Thursdays at 10pm timeslot for the immediate future. Starting March 1st, the peacock network’s new drama Awake will take over.

While it looks highly unlikely that NBC will purchase a second season of The Firm, it seems certain that viewers will get to see all 22 episodes of season one.

If The Firm had been a typical network show, the episode order probably would have been cut down to 13 installments because of the low ratings. However, NBC’s deal for The Firm is unique and a bit more like the one the network had for Merlin, the supernatural drama produced by the BBC.

Sony and Entertainment One partnered to produce The Firm, primarily for the overseas market. Thanks to pre-sales and Canadian production tax credits, the cost of producing the series was already paid for and NBC was able to pick up the show for a greatly reduced licensing fee, just like any other secondary buyer.

If The Firm had been a big success, NBC would have made quite a profit on the series. As things worked out, the network may still be making some money on the deal or at least hasn’t lost much.

Will there be a second season? That depends on Sony and Entertainment One, not NBC.

What do you think? Do you like The Firm? Do you think it should continue?

 

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{ 887 comments… read them below or add one }

Pat Block August 24, 2012 at 5:27 pm

My entire household LOVES, LOVES, LOVES the Firm!!!! We were so disappointed every time NBC didn’t have the show on … it would skip a week and then be on the next and we were always looking for it and when it would be on … many times our TV Guide said it would be on and then it wasn’t. The Firm is one of the best dramas on TV. If NBC could just make sure it consistently ran – week after week, maybe people would be able to get into it … we happen to have “on demand” so we could stay caught up, but if you don’t have that or prefer not to watch it online, it would be very difficult to stay up with the story line. If NBC doesn’t carry another season, this will be one pissed off household of people ranging in ages 34 to 65. Get with it NBC … your pollsters can not be right … everyone I know loves The Firm!

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ashes August 22, 2012 at 8:37 pm

love the firm didn’t get enough press really hope it lasts another season

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Catherine August 21, 2012 at 12:09 pm

The Firm has to be one of the best, if not the best show in a long time. Please, please do not cancel it or if you have, please bring it back……..

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Leslie August 20, 2012 at 9:48 pm

This is absolutely one of the smartest shows on TV! Love the cast, production value, story lines. Please don’t cancel it. Give it another chance – better time slot maybe??

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Allison August 20, 2012 at 4:46 pm

I really enjoyed this show! Every episode was excellant. I would like them to keep it on.

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Joe August 23, 2012 at 8:48 pm

I really enjoyed watching the TV series of THE FIRM. I would love to see another series this fall. Please continue to show the series.

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Lori August 19, 2012 at 5:16 pm

I love the firm and I think it should continue. I am very disappointed in NBC, it was an excellent show. Almost like a mini movie every week.

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Siggy Latarski August 19, 2012 at 11:23 am

There are few quality shows on TV as it is, why is the FIRM being cancelled? The show was the only good TV on Saturday night. Please reconsider cancellation of The Firm.

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Fleet Chancey August 18, 2012 at 6:52 pm

There are very few good shows on. Why cancel one of them. The Firm is great.

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Victor August 17, 2012 at 4:50 pm

Love this show. It is great. I have watched all episodes. Please don’t cancel.

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Gloria August 17, 2012 at 4:47 pm

The Firm is great. Don’t cancel. This is the only great series on that has not been cancelled.

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Anonymous August 17, 2012 at 4:44 pm

The Firm is one of the best series on tv. Please don’t cancel. Real people and adults need to have some good tv to watch. Realty shows suck! Except for shows like Idol. Please keep it on.

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Karen August 16, 2012 at 5:07 pm

We love this series, we started watching at the beginning and have followed it thru chapter 21 , I just can never find it on , we always watch it from xfinity!

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Teddie Leonaggeo August 15, 2012 at 6:12 pm

I loved loved loved this show.. please do not cancel this show..

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paula August 15, 2012 at 6:01 pm

I enjoyed the characters in the Firm and wanted to know more of what was going to happen to the Russians in the series when they started that chapter…Are these stories in the book? I may have to get the book if the series are not continued..Not always believable, it was entertaining and they characters were easy on the eyes..

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Rose August 11, 2012 at 10:00 pm

Love the show.. but missed several episodes when it was moved to Saturday. why do all good shows get cancelled?

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