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The Vampire Diaries: With Decent Ratings; Cancel It or Keep It?

The Vampire DiariesThe CW’s small-screen answer to the Twilight phenomena, The Vampire Diaries, has been on the air for three weeks. So, will the vampire series have a long life or will its life be cut short, staked to the heart like The Beautiful Life?

The Vampire Diaries story begins with teens Elena (Nina Dobrev) and Jeremy (Steven R. McQueen) adjusting to life after the sudden death of their parents. Elena manages to find some comfort with friends like Bonnie (Katerina Graham), Caroline (Candice Accola), and former boyfriend Matt (Zach Roerig). Jeremy is on a more dangerous path, hanging out with stoners and using drugs.

As the new school year begins, Elena becomes drawn to a handsome and mysterious new student, Stefan Salvatore (Paul Wesley), who is secretly a vampire. Later, Elena almost dies from a savage bite to the neck. It comes courtesy of Stefan’s evil and estranged brother, Damon (Ian Somerhalder), who’s also in love with the mortal girl.

Is Vampire Diaries worth watching?

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The supernatural drama debuted on September 10th to 4.91 million viewers and a 2.1/7 rating/share among adults 18-49. What’s more, viewership grew between the first and second half hours, a good indication that people liked what they saw and would return the following week.

Though those numbers still put the show in third place for its timeslot, Vampire Diaries outperformed Smallville’s season opener a year earlier. For the struggling CW network, the premiere looked very good.

Unfortunately, a week later, the news wasn’t as rosy. With tougher competition from other networks, Vampire Diaries fell to fifth place in the ratings. Viewership dropped to 3.76 million and a 1.6/5 in the key demo. That’s a drop of 23% from the prior week’s audience. Still, considering the numbers from other CW shows, they’re considered respectable.

Last week, the numbers seemed to level off and even grow a little. An average of 3.81 million watched with a 1.7/5. The show was in fifth place in the timeslot and fourth place in the demo, tied with NBC’s struggling SNL Weekend Update Thursday and Parks and Recreation.

While the series isn’t a failure for the struggling CW network, it’s surely not as big a hit as they were hoping for, especially considering the popularity of the Twilight movie and books. The network’s already given the show a full season order and will certainly stick with it in hopes of growing its audience even further.

What do you think? Considering the subject matter, why aren’t more people tuning in? Is the show worth watching or would you cancel it?


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{ 113 comments… read them below or add one }

brittany March 19, 2011 at 7:19 am

wrost show on tv ever


anonymous March 5, 2011 at 1:08 pm

don’t cancel it. i love this show


Elena-katerina February 23, 2011 at 11:51 pm

are you kidding


brittany March 18, 2011 at 7:21 pm



brittany February 21, 2011 at 7:46 pm

I wish they would cancel Vampire Diaries and put Moonlight back on the air.


Elena-katerina February 7, 2011 at 11:34 pm

The Vampire Diaries is the best show ever i love it sooooooooooo much the cast is amazing and damon salvatore is sooooooooooooooo HOT!


Jade Liggett January 12, 2011 at 8:07 pm

The gap between seasons or update episode is too long and the momentum dies,


Angela January 2, 2011 at 3:18 am

ok i really love this show. I thought the whole vampire/werewolf crap that everyone was in love with was stupid so i avoided it. But this show is awesome! I really love it and ill be so pissed if they cancel it!


j December 25, 2010 at 6:24 am

I love the show! I think I haven’t met such a brilliant show for a long time! I even think this one is better than Twilight! Please keep it, we are looking forward it!


Andy "GUS DUDERAH" Gustafson December 8, 2010 at 3:00 pm

Dude rah – I’m always trying to get away from zombies – duuuuuuuude….RAHHHHHH – vampires be bitin’ me and making me go crazy like a duderah lion-o THUNDERCATS HO!


Dean December 2, 2010 at 3:29 am

Notice all the teenage girls wanting to keep it. Haven’t we had enough of this Twilight crap already?


person December 1, 2010 at 5:46 pm

i agree i will never watch the cw again if they cancel the vampire diaries


Amanda October 1, 2010 at 2:20 pm

I love this show!!!! I don’ think many people know about it. They need some more advertising on other networks to get the word out!!!!


alicia September 27, 2010 at 9:40 am

This show is soooooo gooood!!! If the cw cancelles the vampire diaries then they need to go off the air themselves. I will never watch their network again if they cancel my favorite show.


Anonymous September 11, 2010 at 7:33 pm

I agree if they cancel vampire diaries I will not watch another show on the cw again either.


nicole September 10, 2010 at 5:12 pm

if they cancel it i will neverr watch a show on cw again


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