The good folks at ABC have shared the view of Monday’s ratings, particularly as they relate to Dancing with the Stars and Castle.
ABC’s “Dancing with the Stars” is Monday Most-Watched Series and “Castle” is the #1 Scripted Show
Early info on ABC’s Monday, ahead of the regular press release.
With DWTS: All Stars and Castle, ABC led the pack for the 7th straight Monday this season in Total Viewers, topping all 6 half-hours and outdrawing runner-up NBC by 1.6 million viewers (The Voice/Revolution), CBS by 4.7 million viewers (HIMYM/Partners/2 Broke Girls/Mike & Molly/Hawaii Five-0) and Fox by 6.9 million viewers (Bones/The Mob Doctor). In addition among Adults 18-49, ABC beat out Fox on the night by 33%.
Gaining audience from its first hour to its second hour, ABC’s Dancing with the Stars: All-Stars won its time period and finished as Monday’s most-watched TV series for the 5th week running, besting NBC’s The Voice in head-to-head competition by 1.2 million viewers. Among Adults 18-49, ABC’s Dancing beat out Fox’s dramas in the 2-hour time period by 40%.
Monday’s most-watched scripted TV program in its 6th telecast in a row, ABC’s Castle won the 10 o’clock hour by wide margins, topping NBC’s Revolution of 2.4 million viewers and CBS’ Hawaii Five-0 by a season-best 2.8 million viewers. In addition, the ABC drama ranked as the #2 series in the hour with Adults 25-54 and across all key Women demographics (W18-34/W18-49/W25-54).
Quick Take for Monday, November 05, 2012 (Fast Affiliate Live+ Same Day Ratings)
ABC is the Top Broadcaster in Total Viewers for the 7th Straight Monday
“DWTS: All-Stars” Leads in Time Slot and Ranks as Monday’s Most-Watched Series
At 10pm, ABC’s “Castle” Beats NBC’s “Revolution” and CBS’ “Hawaii Five-0” In Total Viewers, Leading the CBS Drama by a Season-Best 2.8 Million Viewers
Monday Night (8:00-11:00 p.m.)
With “DWTS: All Stars” and “Castle,” ABC led the pack for the 7th straight Monday this season in Total Viewers (12.3 million), topping all 6 half-hours and outdrawing runner-up NBC by 1.6 million viewers (10.7 million – “The Voice”/”Revolution”), CBS by 4.7 million viewers (7.6 million – “HIMYM”/”Partners”/”2 Broke Girls”/”Mike & Molly”/”Hawaii Five-0”) and Fox by 6.9 million viewers (5.4 million – “Bones”/”The Mob Doctor”). In addition among Adults 18-49, ABC beat out Fox on the night by 33% (2.0/5 vs. 1.5/4).
“Dancing with the Stars: All-Stars” (8:00-10:00 p.m.)
Gaining audience from its first hour to its second hour, ABC’s “Dancing with the Stars: All-Stars” (13.4 million) won its time period and finished as Monday’s most-watched TV series for the 5th week running, besting NBC’s “The Voice” (12.2 million) in head-to-head competition by 1.2 million viewers. Among Adults 18-49, ABC’s “Dancing” beat out Fox’s dramas in the 2-hour time period by 40% (2.1/5 vs. 1.5/4).
“Castle” (10:00-11:00 p.m.)
Monday’s most-watched scripted TV program in its 6th telecast in a row, ABC’s “Castle” (10.1 million) won the 10 o’clock hour by wide margins, topping NBC’s “Revolution” of 2.4 million viewers (7.7 million) and CBS’ “Hawaii Five-0” by a season-best 2.8 million viewers (7.3 million). In addition, the ABC drama ranked as the No. 2 series in the hour with Adults 25-54 (2.7/6) and across all key Women demographics (W18-34/W18-49/W25-54).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 11/05/12.