Fans of Project Runway and Shark Tank will be happy. This week, Lifetime announced their new series Project Runway: Fashion Startup debuts in October.

The reality series will showcase “aspiring fashion and beauty entrepreneurs as they pitch their concepts for the chance to secure funds from a panel of expert investors to help grow their budding ventures.” Birchbox co-founder Katia Beauchamp, Gwynnie Bee CEO Christine Hunsicker, fashion designer Rebecca Minkoff, and business mentor Gary Wassner comprise the panel.

Project Runway: Fashion Startup premieres on October 20th at 10:30 p.m. ET/PT.

From Lifetime:

New York, NY (September 8, 2016) – Fashion and entrepreneurialism are brought to a whole new level with Lifetime’s Project Runway: Fashion Startup, premiering Thursday, October 20, 2016 at 10:30pm ET/PT. The series showcases aspiring fashion and beauty entrepreneurs as they pitch their concepts for the chance to secure funds from a panel of expert investors to help grow their budding ventures.

The panel includes Katia Beauchamp, the Co-Founder & CEO of beauty retailer Birchbox; tech marketplace maven and Founder and CEO of plus-size clothing rental startup Gwynnie Bee, Christine Hunsicker; celebrated fashion designer Rebecca Minkoff; and business mentor of the CFDA Incubator program, CEO of Hilldun Corporation and Chairman of Interluxe Holdings LLC, Gary Wassner. With their own time and money on the line, the experts give each entrepreneur tough love and sage advice as they pitch their concepts with hopes of securing an investment. With so much at stake, Project Runway: Fashion Startup could be the beginning of a beautiful partnership for some, or the end of a dream for others. Special appearances by renowned fashion designer Tommy Hilfiger; Founder and President of the Rodial Group, Maria Hatzistefanis; Co-Founder of SoulCycle, Julie Rice; and Jenny Fleiss, Co-Founder and Head of Logistics at Rent the Runway, will be made throughout the series, among others.

Project Runway: Fashion Startup is produced by The Weinstein Company (TWC) and Matador. Bob Weinstein, Harvey Weinstein, Patrick Reardon and Barbara Schneeweiss serve as executive producers for TWC while Jay Peterson, Todd Lubin and James Bruce executive produce for Matador. Executive producing for Lifetime are Mary Donahue and David Hillman.

What do you think? Are you a fan of Project Runway? Will you watch Fashion Startup?