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666 Park Avenue: New ABC Series; Cancel or Keep It?

666 park avenue cancel or keep?ABC gave 666 Park Avenue a lot of promotion leading into the fall season. Has it paid off? Is the new show a ratings success or is it in danger of being cancelled instead?

If you haven’t seen it, 666 Park Avenue follows a Midwest couple who’ve moved to New York City and end up managing The Drake, a prestigious residential hotel. They feel like they’re living their dream lives — until they realize that every dream comes with a price. The TV series features the talents of Terry O’Quinn, Vanessa Williams, Dave Annable, Rachael Taylor, Robert Buckley, Mercedes Masöhn, Helena Mattsson, Samantha Logan, and Erik Palladino.

The show debuted on September 30th, in ABC’s troubled Sundays at 10pm timeslot (see: Pan Am, GCB). The premiere’s ratings weren’t very impressive, attracting a mediocre 2.1 rating in the 18-49 demographic with 6.9 million total viewers. That was 30% lower than what Pan Am had registered last fall — and we all know what happened to that show.

Should 666 Park Avenue be cancelled?

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Unfortunately, Park Avenue’s numbers have gotten even worse since the debut. The coveted demographic dropped to a 1.7 rating in week two (down 19%) and a 1.5 rating in week three (down another 12%). The ratings perked up a bit in weeks four (a 1.7 rating) and five (a 1.6 rating) but are still terrible.

A couple weeks ago, ABC ordered two more scripts for Park Avenue, likely to give the network execs some extra time to continue watching the ratings and then determine the show’s fate. If they were hoping for growth, they were disappointed.

ABC initially ordered 13 episodes of Park Avenue. They could put some more into production but that seems unlikely given the ratings. We’re heading into the holiday season so the show will probably be pre-empted and that will likely hurt the numbers even more.

666 Park Avenue TV show supportFor whatever reason, this one just hasn’t resonated with a large audience. At this point, unless the ratings start getting better, it looks like 666 Park Avenue is doomed to be cancelled.

But, what do you think? Do you like the TV series? Do you think it should be cancelled or renewed for another season? Could anything be done to attract more viewers or is it already too late?

 

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{ 147 comments… read them below or add one }

Donna Marie December 3, 2012 at 6:29 pm

Very interesting show, great dialogue and storyline, keep this show on, it is one of the best shows. The writing is great and mysterious. It is absolutely refreshing. Taking it off is a bad idea, give it another try, you won’t be sorry.

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Stacey December 3, 2012 at 6:29 pm

Hope it might still have a chance. One of the better network shows. Thought Whoopi Goldberg not a great choice as she is too well known for that guest role but otherwise find that the hour always goes fast watching it which to me is a sign of a good show. Wish they would try it in a different time slot before canceling altogether!

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Gina Del December 3, 2012 at 3:37 pm

Gice this show a chance! It’s new & different from everything out there. Great cast with great chemistry. It deserves a chance!

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Cristy December 3, 2012 at 3:04 pm

This show is awesome!! Don’t cancel please. Its a great show!! I always can’t wait to see it.. The actors are great!! PLease please leave it on!!

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Reese December 3, 2012 at 2:04 pm

How can ABC cancel a show after only 7 episodes. I love the storyline and suspense. It is the only network show I watch. I found it one day in my on demand (3rd show)and I’ve been hooked ever since. If its not about doctors, cops, lawyers or vampires then it can’t possibly be a hit. How about changing the night and advertisement. I remember DHW had an ad in every magazine I picked up. Guys like this show too but u put it on during football season.

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Tracy December 3, 2012 at 10:38 am

Love this show! BrilliAnt writing!! Please give this show a chance!!! It’s fantastic!! Especially with the new Alfred Hitchcock movie coming out… Perhaps will help build a wider audience ?!?! Maybe chance for more marketing promotion ?!?! There are no shows like this currently, ray Bradbury theater,Hitchcock Presents(7 seasons), Tales from the Crypt(7seasons), Twilight Zone (5seasons)…all amazing successful shows!!! Let 666 continue to become a classic suspense thriller series!!! Seinfeld almost got cancelled…. Could you imagine?!?! Save 666!!!!!!

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Chmaeez December 3, 2012 at 9:12 am

Plz Don’t Cancel dz wonder full TV Show… Hop they change there mind…. Zzz… Give 666 Park Avenue a chance! ..

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Louise December 3, 2012 at 2:40 am

ILove 666 park avenue,its on the edge of youre seat.I hope its not cancled.I enjoy this show
ever week,I cant wait to see it the following week.Its an off the wall show,Ive enjoyed this show since i first saw the episod.The people dont give it a chance.
Sincerly
A TRUE FAN
LOUISE

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Rene December 3, 2012 at 2:13 am

I think it sucks that u just left it hanging the way you did,it is a good show and I wish you would keep it on,I think it is just a crummy time so a lot of people just record it…

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Olivia December 2, 2012 at 11:30 pm

This is such upsetting news. I am trying to do everything I can to save this show! It gets better each week and keeps me thinking all week! Give it a chance, things take time. Airing on Sundays at 10pm isn’t going to attract many viewers. PLEASE KEEP IT!

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linda December 2, 2012 at 11:27 pm

keep the show on give it a friggin chance…………….

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linda December 2, 2012 at 11:25 pm

i am so tired of abc new shows come and go..and it seems like all the ones i like….. get cancelled……this is very disapointing i thin i am not going to watsh anymore new show on abc……i really think u should give this show more time

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jasmine December 2, 2012 at 10:10 pm

This is some total BS this show is awsome. I’m enjoying every minute of watching 666 Park Avenue. People need to give it a chance it is getting better and better every week. People just judge a show by the first episode without watching more episodes of it. What i’m saying is DON’T…CANCEL…THE…SHOW!!!

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Zoe November 25, 2012 at 11:05 pm

Ugh nooooo! 666 has actually became my new favorite show! I can’t believe this is happening. I hope they change their minds…

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Mak November 25, 2012 at 10:36 pm

Mash was very low in it’s ratings the first year and thankfully it was kept on to prove to the network that it would become a rating success. Therefore, Give 666 Park Avenue a chance!

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