It was revealed yesterday that ABC had decided not to order any additional episodes of 666 Park Avenue. The show may not be technically cancelled but all acknowledge that it won’t be back. Thankfully all 13 episodes that have been produced are expected to air.
Before the show even premiered, One Million Moms (a site started by the conservative American Family Association) urged their readers to write to ABC to “strongly encourage” the network to cancel their plans to air the program. “Let them also know you are prepared to join thousands of other voices in urging advertisers to place it on their ‘do not advertise’ list and consider pulling all ads from the ABC network in protest.”
A later post lists some of 666 Park Avenue’s sponsors and encourages readers to email them in protest directly; Johnson & Johnson, Egg Beaters (ConAgra Foods), KFC (YUM Brands), Subway, Revlon, Colgate Total (Colgate-Palmolive), and Macy’s in protest of their commercial support.
Wednesday’s post claims victory, stating that none of the sponsors of the first episodes were seen advertising on later installments. The post urges readers to email their distaste for the program to other sponsors; Petco, Clorox, Outback, Dyson, Dairy Queen, and Red Lobster (Darden Restaurants).