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666 Park Avenue: New ABC Series; Cancel or Keep It?

666 park avenue cancel or keep?ABC gave 666 Park Avenue a lot of promotion leading into the fall season. Has it paid off? Is the new show a ratings success or is it in danger of being cancelled instead?

If you haven’t seen it, 666 Park Avenue follows a Midwest couple who’ve moved to New York City and end up managing The Drake, a prestigious residential hotel. They feel like they’re living their dream lives — until they realize that every dream comes with a price. The TV series features the talents of Terry O’Quinn, Vanessa Williams, Dave Annable, Rachael Taylor, Robert Buckley, Mercedes Masöhn, Helena Mattsson, Samantha Logan, and Erik Palladino.

The show debuted on September 30th, in ABC’s troubled Sundays at 10pm timeslot (see: Pan Am, GCB). The premiere’s ratings weren’t very impressive, attracting a mediocre 2.1 rating in the 18-49 demographic with 6.9 million total viewers. That was 30% lower than what Pan Am had registered last fall — and we all know what happened to that show.

Should 666 Park Avenue be cancelled?

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Unfortunately, Park Avenue’s numbers have gotten even worse since the debut. The coveted demographic dropped to a 1.7 rating in week two (down 19%) and a 1.5 rating in week three (down another 12%). The ratings perked up a bit in weeks four (a 1.7 rating) and five (a 1.6 rating) but are still terrible.

A couple weeks ago, ABC ordered two more scripts for Park Avenue, likely to give the network execs some extra time to continue watching the ratings and then determine the show’s fate. If they were hoping for growth, they were disappointed.

ABC initially ordered 13 episodes of Park Avenue. They could put some more into production but that seems unlikely given the ratings. We’re heading into the holiday season so the show will probably be pre-empted and that will likely hurt the numbers even more.

666 Park Avenue TV show supportFor whatever reason, this one just hasn’t resonated with a large audience. At this point, unless the ratings start getting better, it looks like 666 Park Avenue is doomed to be cancelled.

But, what do you think? Do you like the TV series? Do you think it should be cancelled or renewed for another season? Could anything be done to attract more viewers or is it already too late?

 

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{ 147 comments… read them below or add one }

Malin. December 10, 2012 at 4:59 pm

I think it’s a great show, as was Pan Am and GCB. It is really annoying when they cancel good shows like these. I would like you to put 666 Park Avenue back on the air and keep the episodes and seasons coming! :).

An idea to get more viewers and a broader audience is to promote it overseas, in Scandinavia and Europe for example.

Like in Scandinavia, we haven’t got the same rules you do about what is age appropriate to watch on tv. So something you would rate as PG 18 for example might be PG 15 here or on the heads, so to speak, of the parents or guardians. And also, what people in general might like best or prioritise as far as tv-shows goes over there, they might not over here. And voilà! More viewers and better ratings :P.
By the by, I’m swedish.

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Chelsea December 9, 2012 at 9:20 pm

Keep the show just change time to 900 and put on Friday

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Brei December 9, 2012 at 5:20 pm

NO! This is an excellent show! The only one I watch on Sunday nights! Sick to death of all the reality shows! I love being able to watch a show that isnt mindless and leaves you excited for the next show!

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Terry Clark December 7, 2012 at 12:45 am

Aargh!!!!!! They always cancel the good ones. Terra Nova, Pan Am, and now 666 Park Avemue. I am hooked on it. And so is my husband. So, what are they going to do, just sa see ya! And leave us hanging!!!! Again, I say, AARGH!!!!!!! PLEASE DON’T CANCEL THE SHOW!!!!!

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vera iuga December 6, 2012 at 12:32 pm

Please don`t cancel the movie.It is to interesting the story and I just love it.I hope really soon I could watch at the new episods.

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Bella December 6, 2012 at 11:03 am

I cannot believe this another cancellation, that was one of the best show on ABC.
Now days everything it base on reality tv or CSI, Criminal mind, so sick and tired of those shows. It’s one of the tv shows I watch. Please give it another chance. I look forward to watch this show every Sunday night, and catch up again the next on my ipad the next day.

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Anonymous December 4, 2012 at 8:07 pm

It’s an awesome show please don’t cancel

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Brenda December 4, 2012 at 7:39 am

This show is great, but why did the abc execs put it in this time slot? no show is going to compete with the cable shows (ex: dexter, homeland, boardwalk empire etc). they might as well put reruns on at this time. I love how the networks put a show in a time slot that is already domed and then pull the plug before trying other times. I only watch it on demand since there are other shows I want to see more at that time.

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Jay December 10, 2012 at 2:17 am

Veryyyy True! The time slot is extremely competitive!

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luann marchillo December 4, 2012 at 3:49 am

yes, me and my family want this show to continue. you cant expect every show to be first in the ratings, its impossible and you cant judge the ratings because lots of people tape shows, tivo, etc. You cant place the fate of shows on a few younger people in the midwest with this nielsen baloney. I dont want my tv viewing dictated by these strangers. How about the older generation, dont we count? There have been so many shows cancelled in the past couple of years, its getting more and more annoying to watch tv. You get hooked and then boom thats it, its gone. Give the shows a chance by either moving to another day or time, sometimes that works or repeat it on saturday nights when there is absolutely nothing to watch anyway. Just please dont cancel the show.

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Marlene December 4, 2012 at 12:37 am

It’s a great show! Please don’t cancel it!!!!!!!!!!!!!!!!!!!!!!

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RBarber December 3, 2012 at 11:51 pm

Completely addicted!..always looking forward to next episode, hate when it ends..its a great show, don’t understand why ratings are so low.

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Teresa December 3, 2012 at 11:42 pm

Come on, you can’t cancel it! Please, Please keep it on the air. The story line is great. It keeps you stuck to the edge of your seat, and what a great cast. They’re all so great. Gavin is fabulous. Wouldn’t want to make any deals with him!

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Joseph December 3, 2012 at 9:56 pm

I think the show can still make it. I would make it a bit less unbelievable and just stick to it being scary.
However, it needs to connect to something. It is just like it is driting, not moving anywhere. The writers should reexamine what they wanted to portray on the show and then try and give it a face lift.

I still say Brothers and Sisters should never have been cancelled but should have never given up the story line with Ohai foods. Even if some characters left, others come in and things change for people in real life. That was ABC’s first mistake. Pan Am, GCB and now 666 Park Avenue. Three shows and they have all been cancelled but Brothers and Sisters was on five seasons. Bring that back. Change the characters a bit, bring new story lines and bring it back, change the name if you have to to Ohai.

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susanna December 3, 2012 at 8:55 pm

PLEASE dont cancel!!!!! is an amazing story

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Sylvie December 3, 2012 at 7:50 pm

Please keep the show on. It is absolutely great! I am so hooked to it. It has a great storyline, well developed characters. Great acting!! I LOVE THIS SHOW. The best on TV. It’s one of the rare tv shows I watch. Please give it another chance.

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