Another venerable soap opera has fallen. CBS has announced that they’re cancelling As the World Turns after 54 years on the air.
In the wake of the cancellation of Guiding Light earlier this year, the soap’s cancellation doesn’t come as a big surprise. Like Guiding Light, World has been struggling in the ratings for some time. Both shows were produced by Proctor & Gamble (via TeleNext Media) and, for the first time in more than 75 years, the company will be out of the soap opera business.
World’s viewership is about half of that of The Young & the Restless. Ultimately the success of Light’s replacement, the new Let’s Make a Deal, is what may have sealed the soap’s fate. Deal is attracting more viewers, provides a better lead-in for The Price Is Right, and is much cheaper. There’s no word yet on what will replace World but it will likely be another game show.
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Eileen Fulton, who’s played Lisa Grimaldi on the soap for 50 years, said, “It’s a hell of a Christmas present… I’m just very sad. I’m sad for all of the people who work out there in Brooklyn (where the show’s filmed). We’re a family. I hate to be split up. It’s like a divorce.”
World executive producer, Chris Goutman, said, “Throughout our history, As The World Turns has remained dedicated to sharing compelling stories that have entertained fans for more than five decades… We are disappointed and saddened by the news that the show is not being renewed. It will certainly be a loss for all of us, and for the show’s loyal audience.”
Brian Cahill, the senior vice president and managing director of TeleNext, says that the company is actively seeking a new home for the show. The same was said when Light was cancelled but another outlet wasn’t found and it ended in September. NBC was able to keep Passions alive for an extra season by making a deal with DirecTV.
Production will continue on World with the final episode set for September 2010. That will give the writers plenty of time to wrap up storylines should the sun be finally setting on the characters of Oakdale, Illinois.
What do you think? Why do you think World has been cancelled? Do you think that it will find a new home?
This is really a very bad call!!
Please reconsider… take into mind that ATWT is not only followed by American fans… but it has fans all over the world… They just don’t tune into CBS, so now we don’t count???
ATWT has been a part of my life for over twenty years… that’s longer than some friendships… that’s longer than my marriage even…. It has become an old friend I can always turn to… please, please… don’t stop the best soap ever!!!
Don’t stop atwt
Holland
dont stop as the world turn
If the writerrs of ATWT do not start making the storylines bettere, then it should be cancelled. This generation now is not interested in soap operas, so they should stop trying to please the younger audience and please the audiences that have been watching them for over 50 years. I love Holden Snyder!!!!!!!!!!!!!!!!!!!!
jammer **** dat het stopt.
Dont stop ATWT
As the world turn’s should NOT be canceled I love the show and have been watching for many many years. It should find a new home if CBS won’t air it anymore. Please ATWT find a new home
YES! YES! YES!
Soaps are garbage! Mindless trash for the brains. The only people who like soaps are people who have no lives.
PEOPLE, GO OUTSIDE AND WALK AROUND. PUT DOWN THE REMOTE!! Spend time with your kids, get you degree. Stop wasting your lives.
Please do not cancel as the world turns. I have been watching it for about 50 years and would be sad to see it go off the air. It has become a big part of my life. Plus, it is a job for the actors.
I would like to request that you reconsider the cancellation of the daytime drama, As The World Turns.
I have enjoyed this soap for many years, and would miss it if it were no longer available for viewing.
Thank you for your time.
M. Kinsington
Y’all have to cancel this bad idea. As The World Turns has always been the best soap on daytime. Next I’d like to suggest that you cancel the job of the person that thought this bad idea up!
Please don’t cancel this soap opera. I love it. It really gets me through the day.
What is with these programming people? It is bad enough that our favorite night time shows keep getting messed around with, but now their canceling our soaps? Come on! As The World Turns has earned the right to be around for as long as they want to make it, and all of us loyal fans are going to be right there watching and supporting it! Don’t mess with MY soap! Thanks.
My wife and I like to watch this soap, and we’ve done so for years. Would really miss it.
I love this soap! Keep airing As The World Turns!