Another venerable soap opera has fallen. CBS has announced that they’re cancelling As the World Turns after 54 years on the air.
In the wake of the cancellation of Guiding Light earlier this year, the soap’s cancellation doesn’t come as a big surprise. Like Guiding Light, World has been struggling in the ratings for some time. Both shows were produced by Proctor & Gamble (via TeleNext Media) and, for the first time in more than 75 years, the company will be out of the soap opera business.
World’s viewership is about half of that of The Young & the Restless. Ultimately the success of Light’s replacement, the new Let’s Make a Deal, is what may have sealed the soap’s fate. Deal is attracting more viewers, provides a better lead-in for The Price Is Right, and is much cheaper. There’s no word yet on what will replace World but it will likely be another game show.
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Eileen Fulton, who’s played Lisa Grimaldi on the soap for 50 years, said, “It’s a hell of a Christmas present… I’m just very sad. I’m sad for all of the people who work out there in Brooklyn (where the show’s filmed). We’re a family. I hate to be split up. It’s like a divorce.”
World executive producer, Chris Goutman, said, “Throughout our history, As The World Turns has remained dedicated to sharing compelling stories that have entertained fans for more than five decades… We are disappointed and saddened by the news that the show is not being renewed. It will certainly be a loss for all of us, and for the show’s loyal audience.”
Brian Cahill, the senior vice president and managing director of TeleNext, says that the company is actively seeking a new home for the show. The same was said when Light was cancelled but another outlet wasn’t found and it ended in September. NBC was able to keep Passions alive for an extra season by making a deal with DirecTV.
Production will continue on World with the final episode set for September 2010. That will give the writers plenty of time to wrap up storylines should the sun be finally setting on the characters of Oakdale, Illinois.
What do you think? Why do you think World has been cancelled? Do you think that it will find a new home?
We have been fans of ATWT,for a long time . Please keep this show alive ! It’s one of our
favorite soap’s to watch . To everyone ,we wish you the best .
P.S. If ATWT is canceled we will be heart broken .
please don’t stop pleasee pleas
PLEASE, dont stop my favorite soap As The World Turns. I can’t live whitouth them, please!!!!!!!!!!!!!!!!!!!!!!!!!
I have watched this show since I got married the end of Sep 1957 and will miss my tv family greatly.
DONT STOP THIS .
This is awful!!
I have looking my whole to this soap. I Love AS THE WORLD TURNS! DON’T STOP, PLEASE! I COME TO AMERICA TO STOP THIS !!!!!! PLEASE PLEASE PLEASE, this is the best soap eveeeeer!!!!!
HOLLAND
please do not stop with atwt.
it’s the best soap ever!!!!!!!!!!
Please don’t, for 15 years loving it we don’t want to lose it, is there any other who can go on with this? Its a big succes
Don’t get it
Don’t stop this soap
As The World Turns is the best soap ever!!
Don’t Stop!!!!
dont cancel the show, its the best show on tv…..how can you guys even consider this???
don,t stop I watch it for 24 years ,there is 1hour a day just for me dont take it a way from me
Can’t miss As the world turns ! The soap belongs to my life !
Please don’t stop ATWT, it is a good soap and I enjoy watching it. I hope it can be picked up by another channel and be saved. I do not watch game shows and I will make it a point not to support any of CBS’s game shows.
TO Larry McGlade why don’t you try coming out of your mother’s basement for a while. I am retired and in my late 60’s, if I want to watch soap opera’s then that is my business.
ATWT is the best soap ever made! It has to keep on going! It’s part of our lifes! Please don’t make the biggest mistake to let it go! ATWT has to keep on existing for ages!