The CW network has announced plans to make some more changes to their ratings-challenged Sunday night line-up. After 23 consecutive weeks on the air, they’re taking CW Now off the airwaves.
The newsmagazine debuted on September 23, 2007 and focused on topics of interest to young adults, like technology and entertainment. Despite featuring personalities from the popular syndicated Extra program, CW Now has garnered poor ratings from the beginning. The premiere episode attracted just over a million viewers and subsequent episodes dropped to a network low of 521,000 on January 20th. Then, last weekend, opposite the Super Bowl, only 349,000 watched. To date, CW Now has averaged only 750,000 viewers.
Despite this performance, CW has kept the show on the air, likely because it’s relatively inexpensive to produce. The network cancelled Now’s sister program Online Nation back in October after airing only four episodes.
As of March 2nd, CW Now will be replaced by encore showings of America’s Next Top Model. It’s unknown if Now has actually been cancelled but it seems highly unlikely that the show will be back. Stay tuned!
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