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CW TV Show Rankings for 2010-11 Season [as of 2/17/11]

Vampire Diaries ratingsWhich CW TV series will be renewed or cancelled for the 2011-12 season? In large part this depends on a series’ ratings for the 18-49 demographic. The CW also puts a particular lot of weight on the 18-34 female demographic. The lower a show’s ratings, the more likely it is to be cancelled.

Before we get to the season-to-date averages, here are the winners and losers from February 11th until February 17th — based on the 18-34 female demographic, as measured against the last original episode. As was the case with the other networks, most shows were down.

Week-to-Week Gains: The Vampire Diaries (+5.0%)

No Change: Hellcats

Week-to-Week Losses: Smallville (-25.0%), Supernatural (-38.5%), 90210 (-33.3%), Gossip Girl (-27.8%), One Tree Hill (-7.7%), Nikita (-10.0%)

Wonder if your favorite FOX show’s been renewed or cancelled? Check out our comprehensive list. We’ll keep updating it as new info becomes available.

Below is a list of the regular CW TV shows and their 2010-11 season average ratings to date. It only incorporates the ratings for original episodes that have aired this season (no repeats). The data is sorted by the 18-34 female demographic averages, the group that the CW focuses on attracting and selling to advertisers. The “compared to” column reflects whether the demo average has gone up, down, or stayed the same.

W 18-34
TV Shows Average viewership
(in millions)
18-49 demo
women 18-34
to last
1 The Vampire Diaries 3.32 1.5 2.4 down  
2 America's Next Top Model (fall) 2.87 1.3 2.2 ---  
3 Gossip Girl 1.76 0.9 2.1 down  
4 One Tree Hill 1.91 0.9 1.8 ---  
5 90210 1.85 0.9 1.7 down  
6 Hellcats 2.09 0.9 1.5 down  
7 Life Unexpected (cancelled) 1.52 0.7 1.3 ---  
8 Nikita 2.54 0.9 1.1 up  
8 Supernatural 2.33 1.0 1.1 ---  
10 Smallville (ending) 2.66 1.1 0.9 down  

The closer a show is to the bottom of the list, the closer it is to being cancelled (if it hasn’t been cancelled already like Life Unexpected). If it’s closer to the top of the list, it’s more likely to be renewed. Shows that are in the middle (“on the bubble”) can be a little tougher to call. Their future typically comes down to other factors like overall costs, contracts, who produces the show, and what new shows are on the horizon.

It should be noted that Friday nights are one of the least watched evenings of television so ratings for shows on that night are lower. The network understands this and takes it into account. However, regardless of when a show is aired, its production costs remain the same. Ultimately, it must still be profitable enough for the network to keep ordering more episodes.

Raw data: © The Nielsen Company via Media Week.

What do you think? Any surprises? Which shows do you think won’t survive to see a new season?


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{ 8 comments… read them below or add one }

rachie February 23, 2011 at 2:51 am

vampire dairies, 90210,one tree hill, gossip girl,make it or break it, and hell cats can not be cancelled they should be renewed pliz.thanx


Craig February 22, 2011 at 10:15 pm

What is going on so that shows are losing so many viewers in the last couple weeks? Has something happened on Friday nights so that young girls are not watching Smallville and Supernatural?


Tyler February 22, 2011 at 5:48 pm

Nikita and Supernatural are the only reasons to tune in to the CW.


lolo February 22, 2011 at 11:24 am

i really hope NIKITA gets renewed , this show rocks


Heather February 21, 2011 at 7:38 pm

Also Hellcats went down that not good either!!!!! :-/


Heather February 21, 2011 at 7:35 pm

Nikita did better but stills need to get higher a the list! Its bewteen cancelled and ending, Nikita fans are going to have to find a way to get more women bewteen the age 18-34 to start watching it more!!!!!


James February 20, 2011 at 6:34 pm

Nikita, OTH, and Supernatural all saw gains this week.


admin February 20, 2011 at 8:22 pm

@James: Not in the 18-34 female demo, the CW’s target.


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