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School Pride: NBC TV Series Cancelled; No Season Two

School Pride canceled season twoLast fall NBC aired a new reality series called School Pride. Though the show might have been made with noble intentions, it didn’t attract many viewers. It’s now been cancelled.

School Pride focuses on communities that come together to renovate their broken and aging public schools. The series follows parents, teachers, and students as they roll up their sleeves to make some positive changes in their hometowns. The TV series’ hosts are Susie Castillo, Jacob Soboroff, Tom Stroup, and Kym Whitley.

The premiere of School Pride attracted a tiny 0.9 rating in the 18-49 demographic and 2.90 million total viewers. That put it in third place in the timeslot, tying with a repeat of No Ordinary Family on ABC.

As bad as the debut was, the ratings for subsequent episodes went even lower, attracting as little as a 0.6 rating in the demo and just 2.21 million viewers. The season ended up averaging a 0.7 demo and 2.5 million. Not surprisingly, with numbers like those, it’s the lowest-rated NBC series for the 2010-11 season — an unfortunate distinction.

Though it was widely assumed to be dead last fall, NBC didn’t make it official until now. They’ve cancelled School Pride. All seven of the produced episodes have aired.

What do you think? Are you sorry that there won’t be a second season of School Pride? Why do you think it didn’t catch on while shows like Extreme Makeover: Home Edition have thrived for years?

 

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{ 5 comments… read them below or add one }

Justin August 23, 2011 at 9:55 pm

It’s sad, my school was going to be on it.

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Failea June 11, 2011 at 10:43 pm

I think that there was a problem with airing it on fridays during that time -it was pretty dumb actually. Maybe it could have used a revamping when it came to the format but I loved the show and the hosts. Hopefully someone will try again for a similar show…it’s sad it didnt get the support it needed -I wonder if they counted the online viewers…?

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Kawna July 30, 2011 at 8:18 pm

It was an excellent show! It helped to make the public aware of what terrible condition some of our schools are in. It helped promote community, caring, group effort, compassion; as well as realizing what all those things can accomplish. I am so tired of excellent, informative shows being cancelled due to poor ratings! It is not fair to those of us who want to watch real reality shows; not the show they put on T.V. and call reality shows. There is nothing about the real world in those reality shows; this show was about the real world. Putting it on Friday nights set the show up for failure. Very sad indeed.

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Jessica August 6, 2011 at 8:22 am

I don’t think this show was very good. While it was done with the best of intentions, it’s not made for reality T.V. Reality T.V shows are produced to make money for the networks and producers while also being marketing arms for sponsors. It leaves a bad taste when it’s done on the backs of kids. While these innocent kids simply want things to be better at their schools and they may get minor upgrades, the network execs, producers and sponsors could care less because it all comes down to money. As you can see, they didn’t care b/c they cancelled it quickly.

Making money on the backs of Snooki, the Kardashians and the likes are ok. However when you put innocent kids in the mix, even when you’re trying to do something positive, people are smart enough to know the networks are using them and it’s unattractive.

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Karen Jessee, May 30, 2011 at 6:54 am

I’m very disappointed that they canceled this show already after only 7 episodes. The show airing on Friday nights during football season could be part of the reason there were so few viewers. They should have tried more advertising for the show and maybe move it to another night before canceling it. I think Jacob, Kim, Susie & Tom had the best attitudes and asked the right questions of administrators and superintendents. We need more people like them willing to step in and help where there is obviously a need. Thanks for what you were able to accomplish and I’m sorry the show was canceled.

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